You probably already know this – YouTube is the second largest search engine in the entire world. That means aside from Google (which actually owns YouTube) there is no website used more frequently each day than YouTube. In fact, the most recent statistics suggest Google attracts an estimated 1.1 billion unique monthly visitors. YouTube brings in approximately 1 billion. That’s more than Facebook, Yahoo!, Amazon, Wikipedia, Twitter, Bing, and any of the other popular sites.
According to data collected and published by ExpandedRamblings.com, YouTube produced an estimated $4 billion in revenue last year alone. They accomplished this by enticing users to view approximately 4 billion videos per day. That equates to 6 billion hours of video watched per month. While that may seem like an outrageous figure, consider that 300 hours of video are uploaded every single minute.
Despite all of these numbers, only 9 percent of UK – based small businesses currently use YouTube. That’s despite the fact that 72 percent of millennials, the demographic with the highest buying power in the country – frequently use YouTube. And more worryingly even less online dating sites use YouTube!
While it’s still critical that dating site owners focus on traditional SEO to drive traffic to their homepages, blogs, social media profiles and landing pages, it is foolish to ignore video SEO and YouTube rankings. To put YouTube on the side would be akin to saying you don’t care about the second largest search engine in the world. So assuming that’s a statement you don’t want to make, you should begin focusing on how you can enhance your dating business’s online appearance by improving YouTube search rankings.
1. Building your YouTube page
You have to start with the basics. If you want to be seen as an authoritative and relevant dating brand on YouTube, you need to create a profile and establish a name for yourself. The first step is to register your brand by signing up for a profile. Next, you’ll want to select a channel name and incorporate your logo by uploading a unique banner. You should also fill in some information about your brand and what value it brings to YouTube.
One important, but often overlooked aspect of building your YouTube persona is the vanity URL. This is simply a custom, easy-to-remember URL that allows users and customers to effortlessly find your channel. Take a look at Dating Factory’s https://www.youtube.com/user/DatingFactoryChannel
2. Keywords are vital.
Believe it or not, keywords are still important in video SEO. Try leveraging Google’s keyword planner tool to discover which keywords your customers are searching for. You can then add these into the field that says “channel keywords” under your account information.
There’s also plenty of demand for relevant keywords when it comes to individual videos. Generally speaking, Google and other search engines like to display videos for keywords that revolve around how-to’s, reviews, funny topics, tutorials and fitness-related content. For example recently Google changed the way it looks at and indexes responsive dating sites – so Dating Factory created a “How to create a responsive dating site” guide.
As with traditional SEO, the focus on long tail keywords is becoming very important. For example, instead of building a video around the keyword “online dating,” you should try something like “How to meet single women or men.” The goal is to use keywords in the same ways users are searching for videos.
3. Description is key.
The little snippet that appears in the search results below the video, or the description, is vital. Aside from the video thumbnail, this is really all the user has to reference when deciding which video to click on. Make sure your description clearly and concisely explains what your video is about and who it is aimed at, while also remaining engaging and creative. It’s also a good idea to brand your description by including links to other pages and videos.
YouTube’s growth rates are astounding and every online dating business should focus on the benefits of producing high quality, engaging video content on the world’s second largest search engine.
While this is by no means a comprehensive guide to video SEO and YouTube for dating, you should use the tips here to get started. As more and more millennials turn away from traditional search engines and flock towards your interactive content, YouTube’s value as a traffic generator will only increase.