Miami iDate event – what was special for Dating Factory this year

The long flight from Miami with lovely Virgin team gave me the rare opportunity of having time to create a summary for this Miami event.

I asked myself a question – what seemed different this year? more…

International Awareness Days and other celebrations

Having mentioned the traffic spike around Valentine’s Day, I thought it would be a good time to let you know that it’s worth taking advantage of international awareness days too. I’ve created a calendar with awareness days that apply all over the world. It’s not an exhaustive list, but it gives a few that might be relevant to the dating scene and some to particular niches. more…

Traffic forecast

Last year we saw registrations soar in February and this year we predict they will rocket once again. According to our traffic forecast, registrations should increase by 117% from December 2011. Take advantage of this – it’s the peak of the year, so make sure your marketing is at its best to maximise your revenue. more…

Creating a community

Do you want your members to renew their subscription just as much as you want new registrations? You should do! Give them a reason to keep on coming back – make your site into a community.

Create internal pages to your dating site with content relevant to your niche and advertise them with newsletters. For example, you could have a vegetarian dating website with additional pages containing vegetarian recipes on; or if you had a disabled dating website, you could have an events page and then send the members a newsletter to tell them about it. more…

Customer Feedback

After a great response on our last member feedback article, we want to make this a monthly occurrence. We often get new partners enquiring about our customer service and so we thought it would be nice to share it with everyone. Since the last post, we’ve had an even better response from our members. We’ve had a high level of matches and a lot of customers that had forgotten how much they enjoy dating. Here are a few messages we’ve received: more…

Come and see as at the Online Dating Summit in Barcelona!

Dating Factory are sponsoring the Online Dating Summit and will be attending this event again this spring, which will be held in Barcelona 2-5 March 2012. more…

iDate Conference and Awards Ceremony

The iDate Conference 2012 is nearly here! We are sponsoring the iDate Conference for the fourth year running, the event runs between the 23rd and 30th January 2012, the awards ceremony is being held on the 24 January 2012. It’s being held at Miami Beach Conference Centre, Miami, USA. more…

We’re open!

Over the Christmas holidays Dating Factory is open as normal. You can reach us just as you normally would – so if you need a hand don’t hesitate to contact us! more…

Dating Factory meet up in Ukraine

Being an international company, we have offices all over the world and this year we decided to head to Ukraine for our Christmas get together. more…

Sponsoring YNOT Karting event

Dating Factory is proud to be sponsoring all four of YNOT’s Grand Prix 2012 events. The first event is being held in Las Vegas GP at the Internext track, on 15th-17th January 2012. more…

Customer Feedback

Here at Dating Factory, we believe that exceptional customer service is paramount in this business and we love to hear from our customers to see whether we’re hitting the mark. We are always striving to do better and our aim is to provide outstanding service because happy customers mean a happy business. When we get positive feedback, we really appreciate it – we know we’re heading in the right direction. more…

Networking in London

In the online dating industry, things are always changing. We are always trying to update software, facilities for members and the general way of using systems. Being an internet based industry, a lot of the communicating is done online. So a few times a year, a number of people that work in the dating industry get together to catch up and talk about new business opportunities. more…

A Moment of Pride

“Remind people that profit is the difference between revenue and expense. This makes you look smart.” – Scott Adams

Wow, what happened to 2010? The years are definitely getting shorter since we started Dating Factory. The speed with which time is passing, has led me to step back and review what we’ve achieved since we started working on Dating Factory in January 2009. more…

The Dating Business – Growth in perpetuity

“The book of love is long and boring; no one can lift the damn thing. It’s full of charts and facts and figures and instructions for dancing.” – The Book of Love by Magnetic Fields

I’m not the most romantic of guys much to my wife’s chagrin, so I thought I’d put a romantic quote of sorts at the beginning of this post. A fantastic love song, beautifully written without being too slushy, but best sung by Peter Gabriel. more…

Matching Making Systems and Scammers – just what is the difference?

There has been a lot of talk on the wires about Fighting Scammers and Matching systems.

At Dating Factory we tend not to put press releases out just to generate hype without substance, unlike most of our competitors. I did however feel compelled to let you all know our position on these sensitive themes. more…

There’s money in them there mobiles!!

We just have to make sure that our partners and ourselves make money from it.

“If all the girls who attended the Yale prom were laid end to end, I wouldn’t be surprised“. Dorothy Parker

As I mentioned in my last post, I’ve spent a great deal of time recently investigating our options with regard to mobile. One of the big challenges is all the people who collect along the way when you are taking payments or delivering a service on mobile, for those of you who can’t find the very tenuous connection to my opening quote, that’s where it is! more…

Crowdsourcing or the art of Delegation

“I’ve just been on a once in a lifetime holiday. I tell you what, never again!!” (Tim Vine – comedian)

It’s been a while since I did this, so apologise to my avid reader, you can come back now. Does this long pause make me a rubbish blogger? Well it probably does really; however the challenge when writing a blog about “white label dating” is that it’s difficult not to keep repeating yourself. That’s exactly what I found myself doing. So using the World Cup, Summer Holidays, I’m busy and faking creative exhaustion, I’ve pushed this out in front of me.  If I’ve got the whole world to blog about there are millions things everyday to bang on about and be interesting and witty. If it’s the dating industry, not that much happens that requires comment of any kind. more…

Keep your eyes on the bigger picture while managing the detail

Many bloggers and indeed Journalist use a famous quote to start their post. Not liking to seem too pretentious I thought I’d use a few really obscure ones in this. more…

How do I improve the quality of my traffic?

Sorry not to have been as productive on the blog front of late, but I’d rather say something meaningful than just be repetitive. On this train of thought of quality rather than quantity, I decided to write a piece on quality of traffic and targeting. more…

How to start a new niche market where there isn’t a database

20.04.10 – One thing we hear again and again is that partners want to wait until there is a big enough database before they start marketing in a niche or new market.

I have sympathy for that position however it does leave you missing a trick. Firstly the cost of acquisition in a new market is very low compared to a mature market. Secondly the size of community required to start generating revenue is a lot smaller than you would expect. more…