Many bloggers and indeed Journalist use a famous quote to start their post. Not liking to seem too pretentious I thought I’d use a few really obscure ones in this. more…

Sorry not to have been as productive on the blog front of late, but I’d rather say something meaningful than just be repetitive. On this train of thought of quality rather than quantity, I decided to write a piece on quality of traffic and targeting. more…

20.04.10 – One thing we hear again and again is that partners want to wait until there is a big enough database before they start marketing in a niche or new market.

I have sympathy for that position however it does leave you missing a trick. Firstly the cost of acquisition in a new market is very low compared to a mature market. Secondly the size of community required to start generating revenue is a lot smaller than you would expect. more…

I was reading an article in The Times today; it was talking about the decline of Christianity in the UK. It raised an interesting point. Is Christianity in decline or has it just become unfashionable? When I was growing up in the 70’s it was still very much the done thing to go to Church on Sunday, the audience was much larger. However, was the high attendance due to social requirement to be there or were they really committed Christians. Has there just been separation of the wheat from the chaff, has the church not just exchanged quantity for quality. more…

Reports can be fun as well as informative

At dating factory we can run reports on just about anything to give you a detailed insight into the profile of the paying customer. Some of the most interesting ones are based on criteria coming from the questionnaire that people fill out when registering.

Today I just couldn’t resist running a report on some of our casual sites comparing payments to size (or claimed size) of the male members “member”.

more…

An amusing footnote to my previous posting.

It seems in Germany at least there is a great need for people to spice up their love lives. more…

With the entire North Hemisphere in the grip of the worst winter in 30 years (that’s what Sky News says anyway), the online Dating Industry is hoping for a winter boom. more…

Or alternatively “I have 2861 friends on Facebook and I still can’t find anyone to Shag”

17th Nov 09 – I was having lunch with an old friend of mine who works at a Venture fund in London the other day. I was telling him about what we are up to at Dating Factory and how well things are moving along for us. more…

24th Nov 09 – In these days of Twitter, Facebook, Delicious etal it’s easy to fall into the trap that all you have to do, is attract the web savvy 18 – 24 year old. The problem with this group is the age old one, they have no money and they are brilliant and finding ways of getting things for free. more…