I’ve taken a break from SEO tips this week to let you know about a useful tool released by Google recently called Search Funnels. I’ve been having a play with it over the past couple of weeks, and think it’s something that really could help inform your search marketing campaigns. Understanding how your customers behave is critical knowledge when it comes to paid AdWords campaigns, and while it’s important to know which search terms convert to sales, you don’t quite get the full picture with Google’s Conversion tracking. But with Search Funnels you get another piece of the jigsaw (not the whole picture though, because that would be too easy, wouldn’t it?) more…

This is the second article in the series of hints and tips to help you with improving your site’s visibility in the Search Engines (otherwise known as SEO). more…

SEO Tip # 1
Keyword research

Make sure you’ve done proper keyword research. Use multiple sources such as Google Keyword Tool, Google Trends and Insights for Search. If available, use PPC broad match and Google Analytics filters to see what short & long tail key phrases people are actually searching for, and which ones are converting on your particular site. more…

At its most fundamental level, a dating site is a direct marketing business. In order to ensure it’s working well, you need to have access to marketing data at a very granular level, and understand what it’s telling you.  Within Dating Factory’s “Reports” section, there’s everything you need to track your business effectively. In this article, I’ll aim to take you through some of the key metrics that are in there, and how you can use them to your advantage. more…

In a previous article, we looked at the benefits of testing your landing pages and how to carry out A/B testing with Google’s Website Optimiser tool. In this article, I’ll take you through the basics of Multivariate Testing (MVT), why you should be doing it (if you’re not already) and help you get your first test online. more…

The Internet is littered with failed dating sites. Every one of them was launched with a flash of enthusiasm, a spark of a good idea, a desire to be a part of the supposed ‘goldrush’ and – more often than not – a limited budget and little understanding of the dating market.

They burn brightly for a wondrously short space of time, die out and then drift, cluttering up cyberspace and grabbing the odd unsuspecting passer-by. more…

How many times have you racked your brain to find additional sales from somewhere…anywhere…please!? You know they’re out there, but how do you get at them? more…

If you are running AdWords campaign, one metric you’ll be all over is the Click to Registration (ie the percentage of people who click on your ads who go on to register). Here are some of the more common errors people make which keep these percentages lower than they should be…food for thought: more…

In his article last week, Mark talks about the struggle the “generalist” sites are now having to “please all the people all of the time”, and your opportunity to “go niche”.

In this article, I thought it’d be worth taking this one step further and make sure that even your niche does not become too generalist…if that makes sense!? more…

One of the appealing features about Google AdWords is the ability to control exactly where and when your ads appear. And yet despite that control, most people run their campaigns from midnight to midnight with no changes or variations in between – they’re missing a trick:

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When running your AdWords campaigns, it’s important to have your landing pages as closely related to the search term and the ad text as possible. Firstly, this will serve to improve your quality scores and bring down your CPCs. Not bad. And from your visitor’s point of view, they’re more likely to sign up.

So through doing some work to create specific landing pages for your campaigns or adgroups, your costs go down, Google loves you, and your sales go up. Can’t be bad for a couple of hours’ work?

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How you start out with Google AdWords can set the scene for plain sailing or digging yourself out of a hole later on down the line. If you’re dipping your toe into the waters of Google AdWords, here are a few tips to – hopefully – help you avoid some of the common pitfalls and escape picking up those dreaded poor Quality Scores.
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Introduction

This is the first of many articles Tim’ll be writing over the coming months about how you can improve your online marketing and drive more, qualified leads to your dating site. The key areas he’ll cover are PPC, SEO and Conversion Maximisation (how to get the most out of every click). These are the areas you simply have to get right to create a successful dating business online. If you have any questions, please don’t hesitate to ask, and he’ll try and answer them either directly or through this blog.

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