Google Pay-per-click marketing enables you to advertise on Google, getting your message out to a vast audience of internet searchers.
It is not that difficult to add Google AdWords codes to track conversions on your sites. But do you know that it can also determine which of your keywords generate more sales on your sites? With this knowledge you will be able to deactivate the keywords which burn your money without bringing you a single penny on your ROI.
How do you start tracking which of your keywords brings sales? It’s quite easy, just follow these simple steps.
Remember, the more you drive traffic through the link with get-parameters in it, you will gather more data on your keywords performance thus giving you more reliable your stats.
By using this simple technique, you will get your ROI faster as you’ll be spending less on your PPC campaigns.
Take note: Never hesitate to ask your account manager for assistance when you need it.
Senior partner manager