Hello successful webmasters!
Summer has come and it’s the right time to upsell your hot traffic with Dating Factory!
Do you regularly do your homework and check how well your sites convert?
Take a look at your stats and see how they represent your members behaviour, your promotion campaigns effectiveness, your site strong and week points.
I always remind to analyze traffic performance with DF reports – https://admin.datingfactory.com/reports?type=Overview
Break down your report by URL to see following key metrics that best describe your marketing and sites performance:
Also I’d like you to keep eye on the sources of your traffic – break down report by country to see if you buy dating traffic from Switzerland or Swaziland… I’ll be surprised if you have many sales from the latter.
I’ll be glad to send you some stats for the top performing niches and countries so you could aim your promotion on those markets.
One of the most important things you can do with your site is making it yours – customizing your dating site so it looks different. Search engines can’t look at the site, but they do read the text. Text and also Meta tags are the best way to set your site apart from the rest.
Dating Factory does a lot of internal testing and we’ve noticed some interesting things. Having the models in the design looking at the join form seems to help, as does having a green join button or otherwise a different colored join button also helps with conversions. You can set up your own AB testing in our landing page section, and if you want to run any ideas by me please contact me.
I strongly recommend to subsribe to this site:
They usually run very helpful tests in usability and site performance. For example this one:
That showed that image icons work much better than text links.
So this summer let’s all keep on learning, working, analyzing, optimizing and earning more and more!
June 3, 2014