Quite often the topic of data sharing and data ownership arises when we take on new partners at DatingFactory. It is a multi-faceted topic with no single answer as to what is the best approach, other than the fact that at all times we must remain within the legal framework that is designed to protect the personal data and the privacy of consumers who use our white label dating platform.
Consumer data is a bit of a hot potato when you get deeper into the subject. The reality is that we have the flameproof gloves that allow us to handle consumer data within the environment that fulfills all the legal requirements in relation to data protection and online privacy. We’re happy to hold the hot potato.
The handling of consumer data is a huge responsibility and not one to be underestimated. Consumers own their personal data and give us permission to use it within the protective environment of our technological framework, and it is within this framework it stays. Any companies storing and using personal data should ensure they have everything in place in order to avoid any potential legal issues or consumer backlash, as even when everything is kept within the legal framework, there are many other factors that can lead to problems for a data handler. Is the data being held securely enough? What processes are in place to avoid ‘accidental’ release of that data? Are there processes or resources in place to ensure you are able to deliver offers to those members without having your email servers blocked for spamming?
As an example, it could be that a partner has other products and services that they feel their dating site members could benefit from and they want to promote those to the site members. This, of course, is something that we have factored into our platform allowing partners to create email promotions and banners within the framework of the platform. Couple this with the reality that we provide the bandwidth, delivery functions for email broadcasting and ad serving, then it becomes quite clear why partners should utilize those functions instead of taking them on themselves.
Of course, we could go on and list all the reasons why you should avoid becoming a data handler and focus on being a top notch marketer, but we won’t.
Even the largest companies like Facebook and Google have seen themselves caught up in data and privacy issues, and whilst they have the legal and professional resources to deal with those issues, we are pretty sure they would prefer not to have them on their workload in the first place.