In recent years, the concept of online dating websites has been well received and popularized, hand in hand with the fast moving modern entrepreneurial lifestyle. I also know many of you out there already own your small online dating websites and are doing reasonably well. Some are probably earning more than expected!
So you have published your white or private label dating site with the intention to bring people together, and in the process you also want to earn a considerable amount of money. Advice is, never deviate from your 2nd objective. Studies reveal that 1 out of every 14 internet users in Europe alone pay for dating services each year. Considering these numbers as an incentive, you need to keep focused on your goal, even if your website isn’t that popular yet.
With just a few online marketing tricks and tactics, you could have more members to your dating website in no time:
Aim and choose the country/niche you want your website to operate in. In other words, choose a local target market. Opting for an international dating database doesn’t pay off all the time as members often face an array of difficulties in properly communicating with one another. And don’t feel unenthusiastic of starting small. One day, you will make it big for certain.
Affiliation is the key. The more you affiliate, more traffic, you will get. Team up with other websites to bring in more prospective members to your dating website. Promote your website further by providing bundled facilities agreed upon by other websites and dating affiliates. This method is often very effective and it too brings in traffic.
Provide limited access – encourage your new visitors to sign up before allowing them any access to your website. This should help to build a substantial member database. This will also help your website in the long run because if people come across a website with no members, they aren’t going to register and create a profile.
Try your best to get the website listed on every popular dating directory. There are numerous dating directories out there on the web and they manage to bring in a heavy amount of traffic. Also if you are offering geographical dating services then look to get listed on local business directories. The same with niche and specialty dating, look for specific directories and communities where like-minded people meet.
Search Engine Optimization (SEO for Dating): Include unique, common and long tail key words in your dating website e.g. niche dating, date singles etc. so whenever anyone searches for something similar to words found on your website, your dating site will be listed in the search results.
Have a company visiting/business card mentioning web address of your dating site. Give it around, wherever you go. Let word in on your friends and family about your dating website. This will greatly help in promoting the website. Put it on the signature of your email, make sure your email uses your dating domain and include it all communications.
Always try to incline your website’s motives towards singles and swingers from various social, niche dating and networking websites. Another thing that you must realize is that, studies have shown that women are less likely to use or respond to online dating websites. Remember, in most cases, men are browsing dating sites in order to find women. Take it up as a challenge and try to get more attractive women to sign up on your website. You will be surprised by the number of hits at your site.