More and more people nowadays are finding their prospective partners and love on an online dating site than ever before. For many, it is the only way they can find the time to meet someone because of busy lives, distances and even common interests or niches. So how do you start your Online Dating Business?
Online dating has become one of the leading internet businesses with a high success rate of not only providing people with possible relationships and love, but a good return on the investment of time and money for the creator of the site. It is easier than ever before to start a dating website, you don’t need to be the best at programming or web design geek. The tools are there, the hard part is putting together an idea or dating niche that will attract people as members.
If you have ever considered starting a dating website, you need to write down the reason why. The most successful sites are not the ones with the broadest appeal or generic, but are the ones with the narrowest or focussed niche. Even the giants like Match are broken down by categories. It is the ability for people to quickly identify others who have the same attractions that makes a site like yours popular. By clearly identifying who you are making the dating website for, you will stay focused and be effective as you move into the designing and marketing your dating site.
It might be a certain persuasion of person you target, a hobby, a niche or something as simple as a local town or city. Building a dating site for locals and singles in your area is probably one of the best ways to get started without needing to spend huge amounts of money on advertising.
Now that you know who the site is aimed at, it is time to think how your dating business is going to support itself. This is something you want to consider before building the site as it will shape the tools and scripts you choose. Many successful sites offer two tier access to their dating profiles. Visitors can conduct a search for free, but often cannot see the full profile or contact the member unless they have joined.
You will need to decide if your site is going to use a paid membership model, where people have to pay to be a member, or a free site but where people have to pay to actually make contact. Or even a completely free site. One of the most successful dating sites in the world is 100% free for users, and it makes millions of dollars from the banner ads it places around the site. But as you can imagine this has taken a few years to get to that level and if you want to recoup your initial outlay choosing a paid option is the best.
Ways to charge vary; many sites maintain a sliding scale of payments, rewarding members who commit to a long subscription period, or offer packages for one month, three months, six months and 12 months. Usually dating sites offer the one-month package at a more costly price than the 12-month plan so there’s a clear incentive for visitors to sign up to a long-term subscription.
Surprisingly enough, this is the easy part. There are hundreds of different scripts, dating software and systems available to build your dating site. Which range from a few hundred pounds up to £100,000 and beyond for custom installations and builds. But one of the simplest ways to get started is to go down the Private Label Dating Site route – Welcome to the world of Dating Factory.