Keywords are crucial to online dating and content marketing as address is for your house. If you don’t have a proper address indicating the house number, lane, city, county and postcode, your guests will never be able to make it to your home. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your dating web page.
A keyword refers to the usage of words that aligns the web content with the search words used by your future customers on various search engines. Suppose if someone is looking for online dating and types the word ‘online dating’ on the Google search bar, all the web content that has the word’s will be displayed. There will be dating businesses, dating experts and then there will be blogs and articles, reviews on various brands of white label dating providers etc. This is the major role of keywords in your content marketing strategy.
Online marketing thrives on the right keyword usage. All the content marketing techniques such as, SEO/ SEM or SMO, primarily depend on keyword enriched content to generate traffic and higher search engine rankings to your dating site. However, it has been noticed that an over usage of keywords harms the website more than aiding it. The keywords should be specific and used in the right proportion so as to get good ranking and generate more traffic to the site.
The first thing is to identify a range of dating keywords. It is important to find a collection of a few chosen words that make complete sense and are unique enough to get the target customers to your web page. The next task is to identify the right keyword density and placement in your web page. Keywords should be used at the right place, in the right order and in an appropriate density. The most appropriate places for using the keywords are the header tags, tags, Meta descriptions, alt tags, URLs, ads, content, content headlines and page titles.
Make use of a wide range of keyword tools, including Google’s Keyword Planner to help you find a list of efficient keywords. After that, all you need is to shortlist appropriate ones and use them in your web page and optimize them to get the desired results.
Remember not to overuse the keyword as that will taint all your marketing efforts. Too much of keyword variation at one place is not encouraged – spread it out in an efficient manner in order to drive traffic to your dating sites. Search engines do not encourage keyword stuffing.Knowing how to choose the keywords and using is in an efficient manner can help you make your mark in the ever crowded dating world. It is the ultimate winning streak that helps you get a good ranking on the search engines, and then accelerating the growth of your online business.