Jul 19
Article #13 – Clearer Analysis with Google’s Search Funnel
I’ve taken a break from SEO tips this week to let you know about a useful tool released by Google recently called Search Funnels. I’ve been having a play with it over the past couple of weeks, and think it’s something that really could help inform your search marketing campaigns. Understanding how your customers behave is critical knowledge when it comes to paid AdWords campaigns, and while it’s important to know which search terms convert to sales, you don’t quite get the full picture with Google’s Conversion tracking. But with Search Funnels you get another piece of the jigsaw (not the whole picture though, because that would be too easy, wouldn’t it?) more...