Traffic is the lifeblood of any commercial site; it is surprising how many sites don’t follow best practice basics for search engine optimisation. This article covers key areas to be reviewed and acted upon for a site to stand a chance of a Google and other search engine ranking, against stiff competition.
The article will cover six areas of activity:
Use title tags effectively to describe pages; have unique title tags, as brief, descriptive titles, for all the site’s primary pages, such as login, registration, FAQ and of course the home page. This is important for two main reasons:
Write a short paragraph of unique relevant content describing each page of the site. The format is
<meta name="description" content="dating site for UK singles…etc">
Both the title and description settings can be found in the “metatags” section of the site’s admin panel.
<a href='http://www.idatefriendship.com" target=_blank>looking for friendship</a>
<alt="xx">tag in the source filename; this is the image’s description for a search engine to read.
<h1>representing the most important content;
<h1>tags should be used as an introduction to a section, with the other tags deployed beneath, leading to the next main content section;
<strong>to bold text</strong>where emphasis on specific points is relevant.
<p>for sections</p><br />”,
<p>creating the start of a paragraph or header, and
<br />places a gap between the sections, separating content in a user friendly way.
<alt=”description”>tag to describe it, and be relevant to the content and page;