Should You Be Using Snapchat For Your White Label Dating Business?
Over the last year and a half, Snapchat has become one of the most popular social media platforms, growing at such a rate that businesses have been forced to take notice. Snapchat for business effectively doubled its daily usage between June and October of 2013 and that growth has continued throughout 2014 and into 2015. It has quickly become one of the most popular apps on the Apple app store and mobile users everywhere are using it. It may not be on the level of Facebook or Twitter just yet, but Snapchat has certainly proven itself to be a major player within the social media landscape.
But many businesses write Snapchat off as something that kids use to text frivolous photos or messages to one another. Certainly, the app has been used for such applications: but its ability to send images that delete themselves after a certain pre-set time limit helps to downplay the digital footprint that many other social media outlets have, and has therefore allowed Snapchat to carve out a place for itself in a very busy social media marketplace.
So Snapchat may have a bit of a reputation in some circles, and its primary user base may be mostly teenagers and young adults, but that doesn’t mean that it can’t have a use in your dating business’s social media marketing campaigns. Quite the opposite in fact. Snapchat can be used to connect with both businesses and consumers in some interesting new ways.
As a marketing channel, Snapchat is first and foremost a means of B2C marketing. Since the majority of Snapchat’s most ardent users are young adults, those users also fall into one of the most major consumer demographics out there. If your product or service is geared toward late teens or young adults, then you absolutely need to incorporate Snapchat into your marketing strategy. Just take a look at festivals and how Snapchat is being used.
So how can Snapchat be used for online dating marketing? Sending invites to your members is the most obvious way. Discounted membership promotions are great ways to encourage customers to come out and sign up your business, but when you send those coupons or vouchers to email inbox’s, they tend to be forgotten about. Your customers look at the email and say “I’ll use this later,” and before you know it, your coupon has been buried in other emails and forgotten. Out of sight, out of mind. Once it’s gone….
With Snapchat for business you can send images and invites that will disappear within a matter of hours or minutes, telling your followers that if they want to take advantage of a promotion, they have to do so very soon. This marketing tactic pushes fear of loss and urgency to your customers, and can actually be a lot more effective at getting them through your door than other similar strategies.
There’s a relatively newish feature on Snapchat called “Stories” that the New Orleans Saints have been using to give fans ‘behind the scenes’ viewing of team practices, merchandise offers and more. While this marketing scheme may ring as distinctly B2C, it still highlights a new function that B2B marketers might appreciate. Sneak product previews could be used between businesses to build attention and anticipation for new technologies and developments or rolling out new features. This may also be a great way for businesses to forge connections in a more fun and less calculated way.
Not many businesses are using Snapchat for B2B yet, mostly because of the young demographic, but that will likely start to change in the coming years. Maybe a good time for your online dating business to get involved.