As an online dating entrepreneur or a go-getter with a niche dating business idea your first instinct may be to try the do-it-yourself solutions. After all, that’s what being an entrepreneur is all about, yes? No, not always. In many cases, building a custom dating site from scratch in an attempt to meet the exact specifications of your anticipated customers or members can be a route to failure, because building your own solution or site can lead to:
The Pitfalls Of Building Your Own Bespoke Dating Site
Reinventing the wheel and making the same mistakes that previous dating websites before you have already made.
Dramatically slow down your time to market as you try to troubleshoot and increase your learning curve outside your core competency and skillset.
Spend way too much money developing the tools and resolutions that already exist in other many other websites. And finally miss out on the resources and expertise in the specific sector where you need a focused solution.
These pitfalls can be easily avoided simply if you opt for a white label solution, rather than building one yourself. “White label” refers to a fully supported product or service that’s made by one company but sold by another. White label products and services are purchased by the latter business without branding – literally white and faceless. That way, the reseller can customize the product with their own brand, logo and identity, allowing customers to associate the product with the reseller. Meanwhile, the developer can focus on finding cost-effective ways to make the product, without concern for the product’s marketing.
White label dating solutions work well for everything from dating sites to ticket sellers. The best Online Dating Sites sell the concept in white label form to individuals or businesses to increase visibility and brand awareness.
If you’re still not sure whether a white label dating solution is for you then consider the following points:
1. It’s quick and easy to brand. White label dating platforms can offer advantages if you’re trying to think of ways to add new features to your business. White label solutions are generally fully integrated and ready-made, which makes branding very easy. As the reseller, you’ll be free from concerns about needing to spend time and money on research or development. You can add your own branding and identity, and then watch as the customers look online for there future dates.
2. It keeps your potential customers happier. Your customers have an end goal, and using a white label dating solution can give them a clear and simple path to reaching it. The extra months (or even years) that it takes to develop your own solution can force customers attention elsewhere. You can avoid this with a prepackaged solution that meets their needs immediately.
3. It saves time and money. Developing a solution from scratch takes a large amount of financial and human capital resources — not to mention time. While a custom solution may seem at the outset to be the best alternative, you may quickly find that the effort derails internal business processes and busts your budgets. Even if you think you can build it yourself, it’s important to factor in time for marketing. Remember the time it takes for architecture, design, building, and testing the solution. If you require a fast deployment, cutting corners in any of these steps can leave you even further behind. When time is of the essence and you need to be speedy, investing in an existing solution may be more cost-effective in the end.
4. It allows you to focus on your business’s core competency. In many cases, the solutions that companies hope to build themselves fall far outside of their areas of expertise. It’s not smart to stretch your resources to do something that doesn’t fit within your core competencies. Be sure to look closely at the solution you need and compare it to your available resources to help you decide whether a white label solution would help you reach your goals more efficiently. Prepackaged solutions provide an opportunity to trust the experts in the specific space you are focused on, and avoid making the same mistakes that others have made before you.
So in a nutshell, white label websites can help you utilize your business’s unique branding to offer a product or specific service without investing in infrastructure or technology creation around the solution. The end result: You can focus on building your brand and selling your specific service while simplifying the point of access for your future customers.