Start Now!


Jun 01, 2015

Summer Newsletter May 2015

Hi everyone,
Well it looks like summer has arrived (at least here in the UK), so we want to bring some sunshine of our own into your lives. It’s been a busy year so far at DatingFactory HQ and we would like to use this summer newsletter to share some of our progress with you so that you can see how hard we are working for you in order to continuously improve our dating platform and services.

May 27, 2015

7 Ways to Boost Online Dating Sites Using a White Label Dating Platform

White and Private Label Dating Platforms
The online dating industry is a highly competitive one, and while running a web-based venture can be extremely lucrative, it requires a lot of hard work and a helping hand to ensure profitability. When it comes to finding this success online, the quality of your product or service can only take you so far and to really thrive you must get noticed and earn respect. This involves having a clean and well-performing website, a prominent position in the search engines, a very strong social media backbone and a web-hosting provider that can help your business grow. Of course, if you have no IT experience, implementing each of these factors is going to prove almost impossible. This is where Dating Factory’s white label dating platform can help.


May 13, 2015

How To Spot An Online Dating Scam

How To Spot An Online Dating Scam
How To Spot An Online Dating Scam

1. You meet someone online who seems really interested in getting to know you.
2. They say all of the right things to build a believable story and gain your trust.
3. Eventually their story will lead to them having a financial problem and you will feel compelled to help them.
4. You are then left broken hearted when your new love disappears along with your money.

So how do you spot this before you get scammed?


Apr 21, 2015

Googles Mobile Responsive Algorithm Update Mobilegeddon

Googles Mobilegeddon Arrives
If you’ve been putting off going responsive with your White label dating site, Google’s latest announcement might be that last push you need to take action! Starting from 21st April 2015, Google will use “mobile-friendliness” as a ranking signal in its search results and reward those websites that are fully optimized for mobile platforms. This has been named “Mobilegeddon”.


Apr 21, 2015

Snapchat for your Online Dating Website

Using Snapchat for Online Dating Sites
Should You Be Using Snapchat For Your White Label Dating Business?

Over the last year and a half, Snapchat has become one of the most popular social media platforms, growing at such a rate that businesses have been forced to take notice. Snapchat for business effectively doubled its daily usage between June and October of 2013 and that growth has continued throughout 2014 and into 2015. It has quickly become one of the most popular apps on the Apple app store and mobile users everywhere are using it. It may not be on the level of Facebook or Twitter just yet, but Snapchat has certainly proven itself to be a major player within the social media landscape.


Apr 08, 2015

Affiliate Marketing For White Label Dating Sites

Affiliate Marketing For Online Dating Sites
Affiliate Marketing For White Label Dating Sites

Affiliate marketing makes it possible to start a low-cost online dating business from home. This is a very popular form of marketing used on the Internet to promote various types of businesses and products. The term “affiliate marketing” is often thrown around in Internet business circles as if everyone has an understanding of what it means. The affiliate business model is fairly simple to understand and define if you simply look at the basic elements of how the marketing model works.


Apr 07, 2015

How Do You Recover if Googles Panda 4.1 Hit Your White Label Dating Site

Avoiding Googles Thin Content Penalty
How Do You Recover if Google’s Panda 4.1 Hit Your White Label Dating Site?

Panda 4.1 went out in late September 2014 and the estimated impact was that it affected 3-5% of search queries. Since then there have been a couple of important updates, but this does not mean you forget the previous updates! Good content is essential and needs to be looked at on a regular basis.


Mar 31, 2015

What is Twitters new Periscope app?

Periscope For White Label Dating

What is Twitter’s new Periscope app?

What is Periscope?
Periscope is Twitter’s all new live-streaming video app, not to be confused with Meerkat, which is also a live-streaming app. It allows you to watch and broadcast live video from all across the globe using your smartphone, meaning you could switch from watching white label dating customer services feed to watching some live feeds from potential dates!


Mar 26, 2015

How to select a good domain name for an online dating site

Choosing a dating domain name

Choosing a domain name for your white label dating site

The first step to getting your business started is choosing a good name for your online dating website. Pick a name that is memorable, easy to write and is relevant to what the web site is about. So if it is about vegetarian dating then try and get either dating, singles or meet in the domain as well as the word vegetarian or some such relevant keyword. Remember don’t make it too long or use difficult spelling, consider the ‘word of mouth’ and off line advertising aspects of the name. Could it be easily read out in a radio advert?


Mar 23, 2015

The best white label dating provider turns 6 today – Explore Dating Factorys past present and future

Dating Factory Turns 6 - Many Happy Returns
To celebrate their 6th birthday, Dating Factory explores the past, present & future of dating

On the 24th March 2015 Dating Factory celebrates its 6th year in business and we look back at not only those 2191 days since we started but also beyond and to the very beginning of online dating and the evolution that has taken us to the present day. We will also take a look at what the future of online dating may look like.


Mar 19, 2015

How To Market Your Dating Platform on Twitter – Top 10 Tips

Using Twitter To Market Your white Label Dating Site
Some best practices and online marketing advice are timeless, others change as frequently as Twitter does. This amazing 140 character microblog is useful for growing a database, driving clicks to your dating site, finding new online business opportunities or just telling the world about your new online business. So here are 10 top tips that will help you improve your efforts for marketing your white label dating site and your Twitter profile in 2015.


Mar 10, 2015

Top 15 Social Networking Sites and Social Media Apps You Should Be Using To Market Your White Label Dating Site

Social Media For Online Dating Providers
Before the appearance of Facebook and Twitter, we were a lot more familiar with sites like MySpace and LiveJournal. Although there are some people who still use these, most people can probably admit to moving on to the newer and more up to date social sites – especially with the recent change of direction toward mobile-based social media and content marketing in the online dating industry.

Here are a few short descriptions of the more useful social media networks that online dating businesses are using both on the web and on mobile right now. And if you are looking to start your own online dating business you won’t go too far spending some time using.


Feb 18, 2015

Handling the Data and Databases for White Label Dating Providers

Data and Databases for White Label Dating Platforms
Quite often the topic of data sharing and data ownership arises when we take on new partners at DatingFactory. It is a multi-faceted topic with no single answer as to what is the best approach, other than the fact that at all times we must remain within the legal framework that is designed to protect the personal data and the privacy of consumers who use our white label dating platform.


Feb 09, 2015

Sam Gilbert – Women In Adult Industry Interview In Xbiz

Dating Factorys Sam Gilbert
Women In The Adult Media: Sam Gilbert
By Women in Adult – Article 1st February 2015

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry’s most influential female executives. Women like Sam Gilbert, who is Dating Factory’s head of account management.


Jan 19, 2015

A Fantastic Start To 2015 For Dating Factory.

Last year was very decisive and interesting year for our team. As a company we went through the phase of changing from a teenager into a grown up. Five years after launch our team has grown to seventy-two members and we are still recruiting. We are looking to increase our development resources to be able to deliver a better white label product faster to you all.


Jan 19, 2015

How To Drive Traffic For Online Dating Using A WordPress Blog

I have written previous articles on using WordPress blogs to drive traffic to dating sites. I recently started to focus on one of my blogs that I hadn’t had time to pay much attention to recently, and wasn’t particularly performing, but Dating Personals Directory is now showing signs of growth in terms of traffic to the blog and traffic to my dating sites.


Jan 05, 2015

Dating Factory Taps Online Industry Veteran Jenny Gonzalez

United Kingdom, Jan 5, 2015 — Affiliate marketing, branding and sales specialist Jenny Gonzalez has joined Dating Factory, an industry leader in creating Private Label Dating websites, as VP of Sales & Marketing in their global division, reporting directly to CEO Tanya Fathers.


Oct 08, 2014

Using MozBar effectively

In my last blog post, I introduced you to MozBar to use as a tool for analysing on page content, which is critical for good natural search rankings.

Oct 08, 2014

Improving SEO through adding new landing pages

Google regularly updates its algorithm which ranks web pages and determines a page’s position in web searches. One of the recent changes, and potentially most damaging, was to review sites for content.

Sep 30, 2014

Autumnal Updates for Partners


Extensive improvements have been carried out on, from individual page content changes right through to the complete optimization of the site for mobile devices. The new responsive version incorporates a new design, which we believe will ensure a better experience for our valued partners.


A collection of Dating Factory News