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May 10, 2017

The Dating Industry’s New Direction

An Interview with Agile Wings’ CRO Jenny Gonzalez

After quite a few partners voiced their demand for White Labels, Agile Wings were faced with a decision; develop their own White Label, or purchase a pre-existing, well-established White Label company.

Gonzalez describes how Agile Wings approached many of their biggest competitors, some of the biggest players in the White Label provider-market, before finding the perfect match in Dating Factory.

“After gauging what the market was like, [Agile Wings] decided that they wanted to purchase Dating Factory because of the international factor; the number of languages offered, and sites, and existing partners that Dating Factory had. It was a really good addition to the business that the group already had.”

Gonzalez believes that the evolution of the company has been nothing but beneficial for Agile Wings, and partners alike. more…

Apr 25, 2017

Get Parameters: Mining for Your Golden Keywords

As most successful professionals in the online marketing game will know, half of the battle for profit lies in pinpointing futile investments so you may reallocate both funds, and focus, towards those that successfully bring you returns. A prime example of this can be found in Keyword investments, where optimisation can always be strengthened by trimming the fat, and getting to the prime beef – your golden keywords. more…

Mar 13, 2017

Is Content Marketing a Good Strategy for Dating Brands?

The answer is YES!

Content marketing is everywhere you look online. You’ll see a wide variety of brands and industry experts preaching about the power behind strategically creating all sorts of different blog posts, videos, newsletters, webinars, use cases, case studies, white papers, success stories, etc. that serve to educate users and spike up their interest/need/awareness for the company, product or service.

In the last 12-24 months, content marketing has been trending like crazy. It’s all everyone’s talking about. Regardless if you work in a dating industry, marketing, fashion or somewhere completely different, you have certainly heard a lot about this form of marketing, especially if you operate in the B2B world.


Dec 22, 2016

How to Grow Your Online Dating Business using White Label Solution

Success online dating businessGrowing your online dating business is no easy task. Trust us on this one. In fact, it’s hard as hell.

How come? – Well, let’s just say that at this moment there are literally millions of active dating sites online.

And the worst part of it all? more…

Oct 03, 2016

Are You Making Common Mistakes With Your Social Media

Common Social Media Mistakes For White Label DatingToday, the success of an online dating business often comes down to how successfully they communicate their worth online through interacting on social media. The problem is, many businesses are shooting themselves in the foot by making these all-too-common and deadly mistakes.

Sep 13, 2016

Seeking An Affiliate Manager For Seeking Publicity

Seeking Publicity Is RecruitingSales – Gzira, Malta
Want to be part of an all-star team? – Our Online Dating Business Group is expanding rapidly and we are now looking to recruit an Account Manager with razor-sharp skills in sales with a great focus on acquiring new affiliates/partners both in existing and new markets. We are looking for a natural sales person with great people skills and an eye to identify, fantastic opportunities.

Jul 25, 2016

How to Use Social Media to Improve Your SEO

Social Media For Online Dating SEOUsually, social media is fun but SEO is boring. So how about using social media to boost your White Label Dating Sites SEO? Sounds interesting, does it not? There are many ways (unusually) you can actually use your social media online presence to benefit your dating sites search rankings.

Jul 04, 2016

How to Measure Social Media for White Label Dating Sites

Measuring Social Media For Online DatingMost online businesses have accepted the fact that social media is a major factor when it comes to successful online marketing, but many don’t know how to get started.

Jun 20, 2016

How to Market Your White Label Dating Site on YouTube

How To Use YouTube To Market Your Dating SiteIf you use video to market your online dating business, you already know nothing gets more traffic than YouTube. YouTube receives about 65 percent of all the video traffic in the world, so if you use video to market your business, you cannot ignore this site and get enough traffic to your business.

Jun 14, 2016

Social Media Strategy For Online Dating Sites

Online Dating Social Media StrategySocial media is one of the most powerful tools in your digital marketing tool kit. If you use it correctly, you can create a strong personal connection with your prospective customers and future white label dating members. However, marketers often make the mistake of diving into social media without a clear plan or strategy.

Jun 08, 2016

What Is Keyword Search and Competitor Analysis

Online Dating Keyword StrategyKeyword research is a vital, fundamental part of your online dating businesses SEO strategy. Combined with competitor analysis, it’s a way of making sure you set relevant, appropriate SEO goals for your white label dating site, in both the short and long term. Knowing how to get started with keyword research can help set up your SEO strategy up for success.

May 31, 2016

Social Media Facts You Should Be Aware Of

20 Social Media Facts You Should Be Aware Of..Images and online content gets shared more nowadays and that’s a cold fact. Also digital spending is increasing exponentially and people will un-like your Facebook and Twitter pages if you over-post. Yes, these are things you really need to know in regard to social media for your online dating business.

May 24, 2016

Agile Wings grows portfolio with Love Systems acquisition

Agile Wings Acquires Love SystemsAgile Wings (Parent company of Dating Factory), an international business incubator for the marketing and dating technology sectors, has expanded its portfolio with the acquisition of Love Systems Inc.

May 05, 2016

Exclusive 20% Off GDI Amsterdam Conference Pass

Exclusive 20% Off GDI Conference PassFor the first time ever, the Global Dating Insights Conference is going to be held in mainland Europe after two successful years in the UK. The conference date is fast approaching and we have secured an outstanding, exclusive deal for you if you wish to attend.

Apr 27, 2016

Agile Wings Talks Dating Factory And Big League Ambitions

GDI Interview With Agile WingsDuring the second half of 2015, Global Dating Insights revealed that the fast-growing tech investment firm Agile Wings had acquired the leading white label platform – Dating Factory, in a shock move that shook up one of the industry’s biggest sectors.

Apr 26, 2016

Basic SEO Tips For White Label Dating Sites

Basic SEO Tips For Online Dating SitesIt seems that way too many dating business owners are hung up on search engine optimization (SEO) and wanting to appear top of the main search engines for their chosen normally highly sought after keywords and phrases.

Apr 14, 2016

We Are Looking For An Account Manager

Dating Factory Is RecruitingWant to be part of an all-star team? – Our Online Dating Business Group is expanding rapidly and we are now looking to recruit an Account Manager with razor-sharp skills in sales with a great focus on acquiring new affiliates/partners both in existing and new markets.

Mar 24, 2016

What does Googles text ad changes mean for me?

Google Text Ad Changes For Online DatingFor as long as we can remember, google text ads have shown on the right side of a Google search engine results page (SERP). Then at some point in February it all changed. Ads started to appear only at the top and bottom of the list or organic results with no obvious reason for the change (as far as we knew). So what does this mean for your online dating PPC campaigns?

Mar 24, 2016

Celebrate our 7th Birthday with us

Dating Factory Is Seven

From tiny seeds great Oak trees grow!

Seven years ago a group of affiliate marketers started to plant the seeds of an idea to create an internet dating product that would be used worldwide by thousands of online marketeers. So in early 2009 the seeds were planted and by April of that year the process was begun. The seeds that had been planted earlier were starting to grow and the first partners were lined up to be part of the network. A team was assembled and slowly the ingredients were ready to be blended together to start the process of creating a top quality product.

Mar 08, 2016

What is Negative SEO and How to Protect Your Dating Site

What Is Negative SEONegative search engine optimization (SEO) is generally referred to as: ‘when a website purchases links and forwards them towards a competitor’s online dating website in order to destroy their Google rankings’. A few other examples of negative SEO include tactics such as review bombing (paid and perfect reviews), hacking a website to damage, or by simply reporting other websites’ “black hat” tactics to the search engines. This is bad for your dating site.

A collection of Dating Factory News