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May 16, 2018

5 Ways to Improve Content Marketing for Your White Label Site

Let’s say you’re planning on buying a boat. The first thing you’ll probably do is check out the offer online. Google has become our ultimate answer-provider, so you’ll type in a query in the search box and browse through different websites. After half an hour of looking through different boat catalogues, chances are you’ll notice the prices are basically within the same range, as well as the offer of models. Now, what will determine what provider, i.e. merchant you’re going choose?

We all intuitively seek the opportunity to build relationships with companies and that’s exactly why we prefer one over the other. How do brands manage to woo you? Through the power of words and by being well aware of the value of marketing built on relationships, not solely on profit.

That’s where content marketing steps in. It is an essential part of every carefully crafted, inbound strategy. No matter what your business is about, having a blog section on the company’s website is mandatory. Same goes for personal websites.

Although in the past, there were a lot of doubting Thomases when it comes to the effectiveness of content marketing (mainly because measuring ROI isn’t always that easy and tangible), producing quality content today is an absolute must. It helps you position yourself as the thought leader in the industry, connect with your audience on a deeper level, and drive intelligent traffic while implementing savvy SEO practices. So, in addition to engaging your target group, you’re also working on climbing up the SERP ladder, i.e. becoming more visible in cyberspace.

Talk about killing two birds with one stone.

The higher the number of people who know you exist, the greater the chances are of converting those site visitors into customers and, eventually, turning them into your brand ambassadors. The content you produce is your most precious ally when it comes to positioning your brand image and gaining the trust of your potential buyers. If executed properly, this approach will bring great results, which is why today 93 percent of the B2B marketers are investing.

But what about your whitelabel site? How can you uplevel the content marketing game for greater results? Here are five things you can easily start implementing.

1. Always Have Your Audience in Mind

Owning a white label website implies having a site with a specific focus, so the content should be built around your target audience. One of the biggest mistakes marketers make is writing blog posts in which they are personally interested, forgetting what their readers want to know more about. It’s not always easy, however; to fathom what they actually want to read. There are several different ways you can learn more about the profile of your audience as to adapt the content to their needs:

Check What Your Competitors Are Doing

Try to define the techniques they are using, their set communication tone, the topics they cover, the frequency of publishing blog posts, how they handle interactions and motivate people to engage in a conversation, etc. There’s nothing wrong with stealing a few tricks from those who are already successful in your niche.


Find Out the Questions Bugging your Audience

You can search through communities such as Quora and Reddit, or snoop around social media and explore suggested queries when typing a keyword connected to your business in the search box. This will help you find those fiery questions your target audience wants to know more about. You can also use the tool called Answer the Public to see what interests them. Given the fact Dating Factory is the white label and private label dating platform, let’s have a look at the appropriate example. If you type “online dating” in this tool’s search box, you will get over 150 popular questions, such as:

  • How online dating changed relationships;
  • How online dating works;
  • Can you trust online dating sites;  
  • Why online dating doesn’t work for me;

… and so on. You can use this when brainstorming about possible blog topics. Knowing your audience inside and out is what makes your strategy purposeful and eventually successful. You cannot just write random blog posts, hoping that they’ll resonate with at least someone. In addition to being intriguing, engaging, and unique, your content also has to be relevant, i.e. it has to provide an answer to the question your target audience actually searches.

Ask The People What They Want

There’s nothing wrong with directly asking your audience what they would love to read about. The best way to do it? Lightly composed surveys that don’t take too much of people’s time. Don’t give too many choices or demand detailed answers; it’s likely people won’t respond. In addition, you don’t need to know everything about them, just enough for creating meaningful content. Ask people to answer your questions via social media or within the email newsletter, and make sure to underline that you appreciate their time and effort.  Mind the way in which you’re doing it in order to provide them with better and more relevant content.

In addition, people usually react positively to special edition or thematic posts. For example, if you own a white label dating site, you can craft some posts with a focus on Valentine’s Day or New Year’s Eve, which are popular dates for your specific target group.

2. Work On the Quality of Your Content

Needless to say, people won’t stick around your website if you don’t provide value. In addition, they are used to instant gratification, which is why you should make hooking their attention your top priority. Always focus on improving the quality of your content. This means you should strive towards being original and fresh. But doing so doesn’t mean you have to reinvent the wheel; sometimes it’s more than enough to find a new angle to an existing topic.

Here are a few tips on how to increase the quality of your content:

  • Always have the end goal in mind, i.e. know what you want to achieve with the article.
  • Rephrase the headlines (the results of an extensive study conducted by BuzzSumo showed how important it is to formulate the title so that it triggers action and engagement).
  • Don’t be afraid to take a controversial position (this is usually what sparks interactions).
  • Use the language that’s familiar to your audience.
  • Paint the picture with analogies and adopt the method of storytelling.
  • A little bit of humor and a few chuckles make your content more consumable (and shareable).
  • Provide unique, expert insights (this will set your content apart from the crowd).
  • Write as you speak (it creates a good flow for the text and makes the process of reading more pleasant).
  • Include a call to action where appropriate.

Given the fact content marketing is based on trial and error, it’s always a good idea to use Google Analytics in order to measure the performance of your texts. It can be challenging, but also exciting to figure out what can be done better.

3. Don’t Be a Slave to Only One Content Form

Most of the webmasters rely solely on text format, accompanied with some images to make the post more eye-catching, appealing, and readable. However, this prevents you from reaching a wider audience and generate leads, as you miss the opportunity to communicate on a more visual level, too.

When it comes to content forms, there are written articles, white papers, case studies and eBooks, infographics, and videos. Video has perpetually been called “the future of content marketing,” although it’s highly debatable whether or not it will ever push the text out of the picture. In any case, numbers don’t lie: adding a video to marketing emails can increase conversion rates by 80 percent, which is huge! Around 87 percent of online marketers integrated video into their digital campaigns, and the reason is clear: videos require less cognitive strain and through the power of image, they influence our emotions on a deeper level compared to written content.

Try to understand that the way users consume content has severely changed. A stunning 81 percent of people only skim through the content without actually reading it from top to bottom. This means our fast-paced, everyday life has made us look for key information in every text we encounter, which is exactly why you should pay attention to clever text formatting, great visuals, and turning to other forms, as well. Repurpose your content so as to tap into different segments of your audience.     

4. Invest Your Efforts in SEO

Optimizing your web pages for search engines is something you need to do if you want to become successful and survive on this highly competitive market. Google is all about providing users with the most relevant results. By implementing simple, white-hat SEO techniques, you can slowly work towards earning better rankings.

First, let’s talk about the article length.

Most of users firstly scroll through the text to see how long it is and if it’s too long, that might be a deal breaker and they’ll probably close the page. There has been quite a discussion about the optimal length of articles that is both SEO and user-friendly. Long-form content (1000+ words) is what performs the best, but you should always prioritize quality over quantity. In addition, you should break chunks of text with relevant images, format the text properly, and maybe even leave a little note on the top of your article, where you will say how many minutes a person needs to read through your post.

Here are the basic SEO practices you should implement:

  • Insert keywords (do a keyword analysis using Google’s Keyword Planner in order to determine what phrases are most commonly searched for);
  • Be careful when linking (link only to reputable sources as Google interprets these connections positively);
  • Use keywords organically and avoid keyword stuffing (include relevant keywords in titles, headings, and subheadings, and don’t even think about manipulating the search engine, that is – if you don’t want to get penalized);
  • Try appearing in a featured snippet (write “how tos” and other posts that clearly answer a certain question and provide the main part of the answer in the first 58 words, so that Google recognizes it as the best possible result);
  • Create ALT tags for all of your images, so that search engines can index them and they appear in relevant search results;

You should always have users in mind when writing and never subordinate your content to search engines. Focus on providing your site visitors with relevant, valuable, and engaging content, while mindfully placing keywords.   

5. Don’t Forget About Distributing Your Content

Has the following scenario ever happened to you: you write an awesome piece of content that is completely in line with what your audience wants and expects, you’ve formatted like a boss, and included great images that make the post look appealing and still, it has been read by just a few people. Why is that?

Well, while there might be many factors at play here, the most probable reason for your content not performing that well is poor promotion – or the total absence of it. Logically, in order for people to discover your amazing content, they need to know it is there. Don’t worry, there are many channels you can use for promoting your posts.

Social media is extremely valuable here. According to We Are Social, there are over 2.8 billion social media users across the world. Now, that’s quite a lot. This makes all kinds of audiences far easier to reach, especially in comparison to marketing in the pre-digital era. Use your Facebook, Twitter, Instagram, and other social pages to maintain the relationships with your followers and share content you post on your whitelabel site.

Avoid making the common mistake: every social network functions in a different way, especially in means of the content formatting and the way of communication that people expect. You shouldn’t apply the “one-size-fits-all” rule and share the exact same content all across different channels, without changing the snippet. You can share the link to your content everywhere, but mind the format of each post placed on different social pages. Another way to ensure your content is put in front of the right audience is by using hashtags on Twitter or posting to niche-focused Facebook groups. Hashtafigy is a useful tool you can use to explore the popularity and relevance of hashtags you plan on choosing.

In addition, you can promote your content through subtle commenting on various community sites (e.g. the mentioned Reddit or Quora), or instantly submit it to websites such as StumbleUpon and GrowthHackers, if the topic fits the guidelines and requirements. Other proven methods include email marketing, sponsored posts, and paid advertising. Ego-baits do wonders for white label online dating sites, although it might take some practice until you find the right way to do an outreach.

Final Takeaway

When it comes to Dating Factory’s white label sites, the setting up part is easy. You’re provided with the full database of members, options for customizing your website, the best content management system, online marketing tools, and much more. The harder part, however; can be creating meaningful content for your blog section once you put your website onto its feet. Relax – it can take some time before you get the hang of content marketing for your white label site. But once you do and people start talking, you’ll start generating significant revenue. Just take in mind these five tips and be patient, as well as agile, when implementing them.


Apr 16, 2018

How to Increase Revenue Through Marketing

For business owners, calculated and smart financial decisions are crucial for surviving in the competitive market, but the challenge doesn’t stop there. You also have to design an effective strategy that will support your business growth and increase your annual revenue at a steady pace.

Data-driven marketing practices that are well thought are irreplaceable within this context. It’s not enough, however; to simply acknowledge the value of your marketing department. The key challenge comes down to coming up with constructive activities and campaigns that convert and bring real success to your business. Here’s a couple of ideas to get you started.

Use Content Marketing to Build Meaningful Relationships

Today, content marketing has become very popular and diverse, so it should not surprise us that up to 89 percent of marketers employ content marketing strategies, while around the half of the remaining percentage plan on doing so in the next 12 months. In addition, experts have become more skillful in means of measuring their ROI. They are finally becoming aware of many tangible benefits original and valuable content can bring – higher revenue included.

A simple thing such as a company blog can help you build brand awareness and draw more traffic to your site, improve sales lead quality, contribute to better ranking position, and boost your conversion rates. Not only will you create more buzz around your brand, but you will also earn more credibility within your industry and more importantly, engage your prospects and build relationships with them.

Strategic content is your most powerful means for creating strong brand recall and establishing trust with both your current and future customers. It is also the foundation of your SEO efforts: It’s recommendable to run a competitor analysis and keyword research in order to come up with search-friendly topics that are also of interest to your target group. If you’re not sure where to start, you can always collaborate with marketing agencies such as Daisy Mountain Marketing that also offers free marketing consultations. This type of digital marketing services offer all-in-one solutions, from keyword research and content production to SEO and even web design and hosting, making it easier for you as a business owner to put your ideas to life.

Personalization is of Paramount Importance

Aligning with the new consumer pulse, marketing has evolved towards the “me selling proposition,” which narrowed the distance between brands and customers. Personalized experiences have become the norm: A whooping 81 percent of consumers expect that brands know when and how to approach them, which makes it extremely challenging for businesses to rise up to the standard. To truly make the most of both your content and paid marketing efforts, you need to segmentize your audience and ditch the one-size-fits-all mindset.

Choosing the right approach can mean a difference between a poor experience consumers have with your brand, and customer satisfaction that leads to increased revenues. For instance, many ecommerce businesses struggle with abandoned shopping carts. But with the power of triggered emails and the right kind of copy, you can actually motivate your customers to proceed with making a purchase.

The best ways to engage your customers are highly dependable on the specific cases, but you can always snoop around for some success stories and case studies to find inspiration and prosper. If you allocate part of your budget to paid ads and you’re not seeing satisfying ROI, maybe it’s time to try something new, such as hyper retargeting. Even if you work outside of the retail industry, reaching out to your customer at the right moment can decrease your churn rate, build brand loyalty, and in the end – boost your revenue.

Social Media is the Main Touchpoint With Your Target Group

Not only is social media amazingly cost effective, but it’s also an important channel of communication with your target group. At its core, social media encourages two-way conversations, and that’s your time to shine.

Besides the company website, your business page is the go-to place for everyone who’s curious to know more about your products and services.

Social media is becoming incredibly useful for customer support. Statistics say that committing to answering questions and addressing complaints can lead to between 20 percent and 40 percent of increased revenue per customer. You can also provide different coupons and incentives that lead to improved sales, integrate your online shop to Facebook, or create an effective call to action for visitors so they can join your newsletter. If you invest an effort to developing your presence on social media, you can also expect betterment in other channels, such as email. Let’s not forget the SEO benefits: Everything you post for the public is indexable by search engines, while social signals still play their role for Google’s complex algorithm.

Over to You

Marketing offers you vast possibilities to build trust with relevant stakeholders. Given the fact that today’s market has become oversaturated, creative brand positioning and an agile approach are probably the two main qualities that will help you rise above the noise. Needless to say, if you prioritize engagement over conversions, you’re likely to end up killing two birds with one stone, i.e. both retain customers and earn money. Remember: Marketing has to be relationship-focused in order for it to truly make an impact and drive revenue to your business.  


Mar 20, 2018

Top 5 Ways to Generate Quality Traffic to Your Dating Site

Starting an online dating site is a great business idea for people who take pride in their matchmaking abilities. Providing those looking to date with the opportunity to meet like-minded individuals and exchange messages seems like a pretty sweet way to make a living. And it is; if you do it right

Starting an online dating business isn’t really all that complicated. If you’re a tech-savvy person; you can do it alone, from the comfort of your home, and without any special outside assistance. All you basically need is a computer, a nicely designed website, and you’re good to go! Of course, this is the easy part. Generating traffic and users is where things get complicated.

Even though having a great site is really important in this business, having one doesn’t necessarily guarantee success.

During these last couple of years, the dating market (and the Internet in general) has evolved into an overcrowded place where only those who invest general effort into their work are able to stay active in the game.

Everyone who has any legitimate experience in this field will tell you that developing a successful online dating site is now actually quite a challenging task.

A whole lot of elements come into play here.

If you want to make it in the dating niche, rise above the fierce competition, and generate enough users to keep your business profitable then you’ll need to work hard for your traffic.

Traffic is the lifeblood of any online dating business. Without it, all your efforts are basically meaningless. If you don’t constantly stimulate the right type of people to visit your site, your business won’t be able to grow. Thus, you’ll be forced to close up shop.

Luckily, there are effective ways to promote your website and broaden your audience. In the following segments of this article, we are going to list down and explain some of the most efficient strategies and practices for generating quality traffic:

1. Invest in SEO

Google is the most popular and most-used search engine in the world. Its complex algorithm handles more than four billion searches per day, all year long. It is unquestionably the best and biggest distributor of online traffic in the entire World Wide Web. Having that in mind, it’s only logical for online dating site owners to think of Google as their golden goose when it comes to reaching out to new potential members.

Web admins who are interested in growing their online presence need to get with the program and do their best to optimize their site for Google’s search as best as possible.

Why? Because only the top listings in SERP generate real traffic. According to numerous studies online, only 25 percent of all Internet finds its way to the second page of SERP. Search engine optimization is the key to increasing your popularity online and creating more traffic for your site and pages, but it’s often hard for inexperienced web admins to handle. SEO is a complex process, made out of various different marketing processes, and as such it requires experience and extensive understanding of the elements that affect certain site’s rankings in search.

As a beginner, however; you can start small. You can begin with keywords. Conduct proper keyword researches and look for three or more word-long phrases that perfectly describe the desires of your targeted audience. Even though long ones don’t really generate as much traffic as the shorter, more common keywords, they do tend to have a low-level of competition, which makes it easier to rank high for them. Long-tail keywords bring the most valuable traffic because they describe a much more specific intent.  

When you identify the questions your target audience is interested in and produce content that provides comprehensive, in-depth answers to their queries, it will not only satisfy user intent, but also help you generate relevant traffic to your site. That’s how you draw in relevant prospects that have a high chance of converting, i.e. signing up to your service.

Do your best to look for long hanging fruits, optimize your title tags and meta descriptions, as well as images and visuals you’re using to illustrate your post’s content. Apart from that, make sure to constantly educate yourself and gradually implement some of the advanced SEO tactics to your online dating business. You can learn everything that you need to know about SEO by closely following publications such as MOZ, Search Engine Journal, Kissmetrics, and Hubspot. It’s also helpful to take the time to go to Google’s official SEO guide. It has been recently updated.

2. Give Email Marketing a Go!

Email is still a power source for creating traffic for websites. Regardless of what you do or sell, you should always think of email as one of your most important channels. Email is not a substitute for social media nor is it equivalent. People don’t just think of emails as basic notifications. It doesn’t matter if you’re sending regular or promotional messages; email always brings some sense of relevancy and urgency.

In order to successfully use this channel for traffic generating purposes, it’s highly advisable to incorporate a link to your website in the signature field. That way, even when you’re not directly promoting your new post, your web address will find its way in front of your email recipients’ eyes.

Your email subscriber list should be one of your most valued resources. If you get people to willingly subscribe to your mailing list, you can use that platform for building genuine relationships with your potential users. Use your existing list of subscribers to ignite relevant conversations about your niche, business, or blog. Aspire to bring both unique and useful content to your subscribers.

3. Network On Social Media Sites Like Crazy

If you want to create traffic, you have to chase it. Becoming active on social media sites is a great strategy for getting noticed online and eventually driving traffic back to your domain. If you do a good enough job of reaching out to like-minded people on popular social media sites, these networks can easily become your biggest and most relevant traffic sources.

Networking is a fairly simple, but also a demanding game. You need to pick one or more channels, preferably those where your targeted audiences hang out and do your best to make your presence known. It’s advisable to come up with a social strategy for your business that truly speaks volumes to your potential website visitors, and not just go around bugging people at random.

Be sure to interact with your community members and really get to know them as people. Try not to spam and only share content when you have something worth sharing. Do your best to produce high-quality content that could be of actual interest to your targeted crowd. If you position yourself as a relevant player within your community, over time your brand will become a real lovemark, which will eventually make it quite easy for you to amplify your content and convert them into paying members.

Once people start to like you for who you are, what you stand for, and not just what you sell, everything will come quite easy to you.

4. Do Some Guest Blogging

Doing PR and producing great guest posts on other industry blogs is a great option for expanding your network and getting more relevant people to visit your website. Guest blogging is probably the best SEO strategy for earning quality links on great niche sites and getting some of that sweet link juice to flow back to your domain.

Apart from earning great links that will surely influence your domain authority and visibility in search for the better, publishing on authority websites also gets your name and brand in front of big audiences, which, of course, automatically results in new traffic.

But getting your name in front of large crowds isn’t the only thing that should be on your mind when looking for sites to guest post. In order for this process to truly mean something, you have to opt for domains and businesses that have audiences that could be interested in what you have to offer. That’s how you attract intelligent traffic.

Getting published on relevant and popular sites, however; is always challenging. Top publications have guidelines that contributing authors must follow if they want to see their content go live. Luckily, you can always turn to blogger outreach services and let pros handle this task for you.

5. Work with Influencers

Partnering up with authority figures in your niche can do wonders for your site and traffic.

For example, if you work within an industry such as dating, it’s advisable to locate bloggers and social media influencers in your niche who would be willing to partner or collaborate with you. Maybe exchange a couple of posts, guest blog on their site – whatever seems best to you.

You can collaborate with influencers in numerous ways. Post exchange and guest blogging is just the tip of the iceberg. You can do big research and studies together, sponsor and co-organise cool events.

Getting your brand mentioned on such profiles and sites won’t just get you fresh traffic, it will also give your brand awareness a boost and help you build authority within the community.

Closing Words

As you can see from everything written above, traffic can be generated through any number of different channels. The trick is to familiarize yourself with all the option that the Internet has to offer and chose the ones that work best for your brand and business. If possible, try to add all of these mentioned channels to your mix and really work for that traffic.


Feb 19, 2018

How to Successfully Drive Traffic to Your Other Pages (Without Bouncing Off)

In a nutshell, running a website is very similar to running a restaurant. If you want to stimulate people to visit your establishment more than once and try out your goods, you need to think about everything; all the smallest details.

These details are usually the ones that make or break businesses, both online and offline.

I don’t know about you, but when I’m selecting a restaurant for lunch I don’t just focus on the quality of the food. Sure, I won’t eat garbage, but that doesn’t necessarily mean that I’m willing sit in a vermin infested hole just because it serves, for example, tasty lamb chops.

When I’m choosing a restaurant for dinner, I look at the ambience, quality of service, hygiene – basically everything that affects my overall dining experience.

The same goes for websites. It doesn’t really matter if a certain site offers quality content, I probably won’t come back to it if other elements aren’t to my liking. If the site is slow, ugly, and filled with dozens of highly interruptive ads and popups – I will immediately abandon ship and look for alternative resources where I can get the information I need, without being forced to tolerate things that are frustrating.

But this isn’t just me; this is basically how most people behave on the Internet today.  Regardless of what you search for, there are literally thousands of different sites that basically offer the same things as you do on the Web. The competition is fierce these days, so it’s imperative that we as digital business owners focus on providing our visitors with less and less reasons to take their business or attention elsewhere.

This is where the whole idea of monitoring and controlling bounce rates comes to light.

What are Bounce Rates?

Before we can even conceptualize how to improve the quality of our site visits and provide users with enough reasons to keep coming back to our domain, we first need to understand bounce rates.

Bounce rates are a Google Analytics metric that measure the percentage of visitors that come to your website and leave after only viewing the page on which they have entered.

These metrics tell us precisely how successful is our website at retaining visitors. Through bounce rates, we can easily understand our overall visitor satisfaction. We can determine if the people who are coming to our site are finding the content useful and whether or not they are properly engaged to conduct any of our desired actions.

Having high bounce rates is not necessarily a bad thing. It all depends on the type of site you’re running. If you, for example, run a website that’s aggressive about making sales, then you probably don’t want to see your users going through a maze of content. No, you want them to land on your page, take a call to action, and move on.   

If that isn’t the case, however; then you may have to start worrying about the number of people leaving your site after a single page viewing.

Even though bounce rates are tricky to handle for most inexperienced online marketers and web administrators, there are still a couple of ways you can keep your site visitors in the loop and ensure that they visit your other web pages as well, before completing their session.

1. Produce “Contagious” Content

Apart from standard UX and UI tweaks, nothing can improve your bounce rates like quality content that’s built for the purpose of allocating traffic from one page to another.

This is always a good start. If you’re to produce “contagious” content that basically keeps the users engaged, you need to consult your Analytics account. Open your Google Analytics and start going through your Site Content and Pages.

Single out the results that have been generating the biggest numbers of views in the last 30 days and then focus on their bounce rates.

The idea here is to replicate their success. Sort the bounce rates from lowest to highest percentages by clicking on the column and then look at the results that are on top of your list. You should focus on those results that are under 50 percent.

If you focus on the results, you can easily determine which content leads your visitors to more pages on your website and which is the first and last they see before ending their session. From there, you can also register which pages need improving and what type of content model should you be pursuing in order to spike up your visitor retainment numbers.

2. Add Links to Other Pages Within Your Website in Your Content

If you want to keep your visitors engaged, you need to provide them with material that has the ability to capture their attention. You cannot just write a single post and expect from them to organically start browsing through your previous pages. Of course, that sort of thing happens, but it cannot be left to a chance.

One of the best ways to stimulate your users to visit your other pages is to level up your internal linking structure. Don’t just overstuff your blog posts with links that have nothing to do with the content you’re promoting on a particular page. Create those so-called “content hubs” and feed your users with enough reasons to actually click on additional pages to learn more about a subject that got them interested to visit your site in the first place. The “if you liked this, you’re gonna love this” method can do wonders for your user site retention.

3. Focus On The User – Don’t Go for The Hard Sell

Regardless of what you do or sell online, you cannot just bombard your users with “buy now,” “click here,” and “sign-up” call-to-action buttons. Sure, your end goal is always to make money and get as many site visitors as you can to become your actual paying customers, but in this day and age, getting people to convert is not an easy task. We live in a day and age of intelligent shoppers. If you want people to buy your products, you cannot be aggressive about it. Today’s Internet users like to be wined and dined, before they conduct any of your desired actions.

That’s why some of the most successful brands today do their best to allow their benefits to sell their products for them. If you’re running an online business, you need to understand that some of your ideal leads may not be just ready to purchase products, but they want to learn more about them.

Instead of feeding them with aggressive popups, banners, and sales-oriented content, try creating new site pages. Use product manuals, how-to guides, use cases, case studies, and success stories. Provide an actual reason to your potential clientele to stay on your site and go through the material that can truly be of some genuine help in forming their decisions to buy your products and services. Otherwise, they’ll look for the thing they need on some other site.

4. Make Good Use of the Sidebar

If you want to keep your users on your site, first and foremost your need to think about what actually pops in front of them when they land on your site or pages. Even though most people don’t really think about them,  sidebars are extremely powerful tools for those who are interested in keeping their targeted audiences in the loop.

If your design comes with a sidebar that runs all the way through your site, you can use it to your advantage. Make sure to fill your sidebar with links that your users would be interested in pursuing.

To be frank, a new visitor could end up on any page of your website without knowing anything about your or your company. Wouldn’t it be smart if you had an About Me page linked to the sidebar, so when new people visit, they could easily learn everything they need to know about you, your products, and services?

You could also add guides to your sidebar, or even top post, best products, etc. Basically anything that could instantly get your users to pages that matter the most.

5. Work on Your Branding

As you probably know, 99 percent of people adore stories. For most of us, it’s far easier to remember a compelling story than a sequence of numbers. That’s why quality branding and storytelling is something that demands serious work. If you want to stimulate your users to keep coming back to your site, you need to be transparent with who you are and what you do. You need to make your story public, so that your site visitors can instantly get a fill of your uniqueness and overall value.

Storytelling can bring your brand to life. If you want to make your story a magnet for your potential users, you first need to recognize how people actually digest your content. Are they reading it, or just scanning it? If it’s the latter – then your need to come up with something that really stands out. You need to promote your story through subheadings and powerful images. Make it catchy and exciting. Display your banners and images in places where you know your  visitors will be tempted to click on them.  

Over to You

Thank you for taking the time to read this article from the beginning to the very end. I hope it helped you understand how to keep your site visitors engaged. That’s it for now. See you again soon!


Jan 17, 2018

Dating Factory is Now Mobile-Friendly

Our mobile platform has officially been improved!

Using a technique called responsive web design, datingfactory.com was updated to provide the users with a better experience while browsing through our website and pages via their mobile devices.

This new design layout will automatically adjust our pages and content to perfectly fit the screen of your smartphones or tablets, allowing you to easily maneuver through our pages and digest the content that’s displayed across our websites.

In order to go mobile, we were obligated to:

  • Set the default for all landing pages on the desktop layout, so that responsive designs take over on mobile always (all of our templates were switched to responsive about two years ago)
  • Adjust the mobile CSS for the default view of all sites
  • Make changes to the most common emails sent to customers to make sure they were responsive and look good on the most common mobile email apps

Why The Sudden Changes?

Like many other digital businesses today, people visit our domain on-the-go via their smartphones. Google reported that there are more searches happening on mobile than on desktop. Hitwise confirmed that by examining hundreds of millions of queries across eleven different categories, they found that nearly 60 percent of the entire number of searches comes from mobile devices.

In addition to that, just a month ago, Google announced that they will be rolling out a new mobile-first index update. As the company explained on their blog, this means that the engine will start to calculate and organize the search listing according to the mobile versions of the content, even for the results which are being displayed to users who search the Web on their desktop devices.

The masterminds behind Google have certainly detected that the majority of entire web traffic now comes from mobile devices, so they are doing everything they can to acknowledge that fact and adjust their algorithm accordingly in order to better serve its majority of users.

Regardless of the fact that the people in charge of the world’s most popular engine went on record and assured the public that the changes won’t affect websites that already have responsive layouts, a lot of active SEO practitioners feel that this particular announcement has completely changed the game of digital marketing.

We at Dating Factory are changing as well.

What Happens Now?

In order to keep their positions in search for targeted keywords in the upcoming year, brands will need to make sure that the mobile versions of their sites are fully optimized, like their desktop ones. Maybe even more so, because the Google’s staff wasn’t really shy about explaining how the engine will calculate the rankings in the near future.

According to everything written above, in 2018 it will be of crucial importance to:

  • Update you mobile platform. Having a mobile-friendly and responsive site is quite the same. Be sure to improve your design and make it responsive, so that you don’t lose your hard-earned traffic and rankings over a silly mistake.
  • Create and optimize your content for mobile. If you think about it, creating content specifically for mobile should be on top of your to-do list in 2018. Now that Google will start favoring mobile version of the site, you must focus on how your content will look on those devices. Do your best to refresh your current strategy; publish shorter sentences and thinner paragraphs on your future landing pages and blog posts. The same goes for images as well. Be sure to choose images that look good on both platforms and make it easy for the user to digest the messages via their favorite device.
  • Think about voice search. Most mobile searchers rely heavily on voice search. Google says that 20 percent of mobile searches come from voice search. The popularity of this particular way of searching the Web is continuously growing, especially among the younger audience. People formulate questions differently when making these kinds of queries, and expect succinct answers, making brevity your friend.  

Now that we’ve covered top three changes related to mobile search webmasters will have to think about in 2018, it’s time to discuss a few things regarding the switch in user behavior.

How do You Take Care of UX in the Mobile Era?

Desktop engagement has been pushed aside as a majority of users prefer surfing the web on-the-go. In the past, webmasters would have two separate websites – one for desktop and the other for mobile. As a matter of fact, some still do. However, having one responsive website implies easier maintenance and lower costs, as well as having all the analytics and reporting consolidated in one place. Most importantly, it provides a seamless user experience.

Although responsiveness is only a piece of the great puzzle called UX, it is rewarded with a steady flow of traffic to your site. This helps you retain site visitors as well as new traffic. As you know, in the affiliate world, it is crucial to make the most of every traffic source. This is why you cannot risk losing mobile traffic because of jumbled texts, poorly resized images or endless scrolls.

The most tangible benefits of ensuring your website is responsive revolves around great UX. Here are the top three ways mobile responsiveness affect UX:

  • Better site usability and easier navigation. The time users spend on your page acts as a signal of relevance to Google. It’s logical: the longer they stick around, the greater the chances they are genuinely interested in your content. No mobile visitor will stand poor navigation and badly displayed content on their device. Instead, they will bounce off your page and search for better content elsewhere.
  • Easier social sharing. Being an affiliate, you need to focus on growing your audience. Social media is your powerful ally here, which is why you need to place social sharing buttons at the end of your content and make them functional. Giving the fact users spend an average of 69 percent of their media time on their mobile devices, a fair amount of social shares is generated from mobile platforms.
  • Faster page load. Users won’t forgive a snail-speed website. According to Soasta, 53 percent of mobile users will bounce off a page that takes longer than three seconds to load. Three seconds isn’t much, so the bar is set pretty high – but satisfying users should be your top priority. And remember, Google is all about what users need. This is why page loading speed is a relevant ranking factor. When you set mobile responsiveness properly and mind the design, page load time will follow.

This may sound a bit overwhelming, but as a webmaster you’re obligated to keep in mind the changes in user behavior and adapt. Luckily, if you’re looking to become a dating affiliate, Dating Factory has white label solutions that are preset and fully ready for launch!  

As an international, white label dating solution provider that has a massive global database of users and helps people instantly set up their dating site, make money online, generate revenue and traffic, we at Dating Factory felt obligated switching to a system that will improve the performance of clientele and provide everyone who partners with a competitive edge in this cutthroat business.

Being a part of an affiliate world is all about measuring the pulse of your audience and keeping up with the trends, so you always stay at the top of your game. Today it’s about switching to a mobile responsive site, tomorrow – who knows? Being agile is the key.


Dec 14, 2017

Importance of Diversifying Traffic to your White Label Site

Traffic is the fuel that keeps every digital business and website going. Everything is and should be secondary to it. It doesn’t really make a difference in which niche or market a particular business operates online – generating quality traffic should always be on the top of their to-do list.

But what actually qualifies as “quality traffic”?

Every smart online business is interested in receiving something more than just random clicks from random Internet users. They’re all looking for visits from people who pose a high potential for becoming their paying customers, users, or shoppers. They want to keep bringing audiences to the site that are actually interested in what their brand has to offer.

In a sense, that is what qualifies as “quality traffic.”  Regardless of the fact that this is a pretty vague concept for online brands that haven’t defined their buyer/user personas in detail yet, it’s still something that keeps companies afloat.

The Complexity of Generating Quality Traffic and Common Mistakes that Brands Make in this Department

In order to stimulate the right type of audience to visit their site, businesses invest in different strategies and do basically everything in their power to master only one big traffic source that will bring them the visits they want.

Even though in theory this feels like the right strategy for getting the desired type of people to discover your brand and business online, in practice this plan is actually full of holes. Most businesses make the same mistake here: they focus all their time and energy on only one traffic source. As we have recently seen from all the backlash when Facebook started testing its Explore Feed, most online businesses are far too dependent on that traffic source.

Every little tilt or change could crush their entire operation.

Unfortunately, change is an unavoidable part of the equation. With each algorithm update, Google creates panic online because digital business owners don’t really know if they’re going to lose their hard-earned rankings or not. Every time an algorithm update happens, web admins, marketers, and entrepreneurs are forced to reshape their SEO strategy to comply with Google’s new set of rules. The same goes for content.

That is why it’s a huge problem to put the entire fate of your business into only one, main source of traffic. It’s a horrible idea for any type of brand online to rely on Google or Facebook alone, because both of these channels are ever-changing and ever-evolving.  

Imagine your flow of traffic that you receive from, let’s say – Google, as a train. After the latest Penguin algorithm update was released, the train stops passing through your town. Your train tracks are old, they are not a great fit for the new locomotive and wagons, and so you’re being left out of the route.

From a business point of view this is nothing short of a complete nightmare. No traffic means no money. There is nothing wrong with Google being your main source of traffic, but you should never allow it to be your only source of traffic. It is important to diversify traffic sources so you have time to recuperate from Google updates.

Increasing the diversity of sources is a great strategy for white label sites because there isn’t a single source of traffic online that is wholly “safe.”

How to Diversify Traffic Sources

The great thing about the Internet today is that there are many powerful sources from which you can get quality traffic. People now shop using literally dozens of channels at the same time, and they are interested in brands that actually focus on finding them and presenting their product and services in a way that works best for the user. Here are just some of the more common ways on how you can diversify your traffic:

1. Play the Social Media Game

First of all, you should look for easy wins. Try working on your social media reputation across multiple channels at the same time by designing a strategy that will help you get some engagement on different platforms.

Statistics show that a lot of people use social media today to find relevant information about brands with which they’re thinking of doing business. And not just that; they also base their decisions on the way their selected brands behave on their favorite network. If, for example, a user is looking for a particular product/service, and he is trying to decide between two companies, practice has shown that he or she will always pick the one that has better social media presence; especially on his or her favorite channel.

2. Invest in PPC, Build an Email list

Believe it or not, email is the third most influential source of information for B2B shoppers and decision makers. According to WordStream’s findings, more than 85 percent of business professionals prefer email, especially when it comes to business communication. The same article claims that email is still one of the most effective channels in terms of revenue generation.

Having all these statistics in mind, I think it’s pretty fair to say that building a big and nicely profiled email list is certainly worth considering as a safety net for brands and businesses.

The same goes for PPC. According to Google, businesses make 2 dollars for every 1 dollar they spend on AdWords. Even though this seems a bit far-fetched to those who invest in pay-per-click, running effective PPC campaigns can still help you get a lot of value for your money. According to WordStream, for high commercial-intent searches (someone looking to buy a product), paid ads get 65 percent of all clicks.

3. Referrals

Referrals are great for diversifying traffic. They can get your content and links in front of audiences, creating new opportunities for audience engagements and conversions. There are numerous ways you can get your hands on some sweet referral traffic. First and foremost, you should try building some relevant links for your website pages. The more relevant channels you have pointing back at your site, the better the chances you’ll have of receiving hot, new traffic.

You can write guest posts for relevant niche publications, monitor your brand mentions and look for opportunities on how to grab that traffic, claim your local links, chase industry-related linkable assets, interview influencers, or even write reviews of products and services that you’re using.

If you work in an industry such as marketing, you can also submit your links to news aggregators like Reddit, Inbound.org, GrowthHackers, HackerNews, etc. Be active on forums and get your brand mentioned in all relevant listings.

4. Create Customized Landers for Each Type of Traffic

Customized landing pages are the perfect tools for getting a segmented audience that focuses on a single action to visit your site. A sales-focused e-commerce page with customized components that are unique and relevant to a particular individual can provide brands with a lot of high-quality traffic every day. These can easily be converted into leads, fans, and followers.

The solution for your traffic diversification troubles lies in creating dedicated landing pages for every type of traffic you want to generate. If you invest some serious thought into their design, these landing pages will talk directly to each kind of visitor you get, regardless of which traffic source they’re coming from. Social media, Google’s organic search, a product page, a blog post – these are just some of the channels from which you can generate users.

It all depends on how you choose to personalize your landers. You can do it by user’s gender, age, organization (name, size, nature, or industry), geo location, device, search method, on-site history or search history. The opportunities are endless.

Numerous examples can be found online on how different brands use different landers to attract a specific audience from specific channels. For example, HubSpot builds landers to generate visits from two separate groups. On one side, we have people learning what small business marketing is, and on the other are those who use larger business models. Obama ran landers that were solely built for Redditors. The list goes on and on.

Personalized landing pages are great because they are relevant to users, and thus they reduce bounce rates. They also match visitor’s current intent and provide high levels of engagement/better conversion rates to anyone who invests more than a couple of bucks into their design.

Over to You

Thank you for taking the time to read this blog post. I hope it helped you understand why it is so important to diversify your traffic and think beyond Google’s organic search and Facebook. I also hope that this article provided you with enough ideas on how to make the most of your presence online and start generating quality visits from different sources. Be sure to follow all the tips closely and do your best to be present on as many traffic channels as possible.


Nov 09, 2017

The Importance of Customizing Your HTML and CSS Code

The world has experienced a huge economic change with the forming of the digital market and its rapid expansion. Ways to earn additional money seem endless, but you have to be clever and agile enough to recognize and seize great opportunities when they hit you. This implies being smart when building an online presence for yourself.

No doubt about it, the Internet has created mind-blowing business opportunities for us. Building a brand has never been easier, especially if you compare it to the exhausting process of putting a company to its feet in the pre-digital era. Not to mention the face of marketing will never be the same again, with all kinds of audiences you can reach in cyberspace. Launching a career is not as big of a hassle as it used to be but creativity is required in order to distinguish yourself from the competition.

To make it in the big world today, all you need is a simple Internet connection and an ambitious mind, determined to make the most of it.

Now, this doesn’t mean surviving on the today’s market is easy but it can be easier than you think, if you adopt two simple, complementary facts.

First, you need to realize that every door of opportunity the Internet has put in front of you is also encountered by millions of other users. This means you’re not the only wise guy out there who figured out he can make money online or who had an epiphany about how having a website is practically a mandatory business ID card in the 21st century. Second, you have to understand that going an extra mile always counts and that the devil truly is in the details.

The biggest step towards increasing your business’ visibility online comes down to establishing an eye-catching website that will give you a competitive advantage and build a strong and authentic image of your brand. The key to success?

Customization. Both in means of your site’s structure and its visual elements.

Rising Above the Noise

According to Business Insider, there are over 644 million active websites, which implies both tons of content and high competition. Naturally, the level of competition varies; mainly depending on the industry in question, the geographical area, socio-economic factors, and the current trends.

No question about it, there is a great potential hidden behind owning a website. If your business is in the phase of early traction, a website is the most powerful tool for positioning your company on the market. If you’re making your first steps on the journey of personal branding, a website can serve as your digital portfolio, i.e. as a public CV or a showcase of your accomplishments that anyone can explore.

Also, a website can be built around a specific topic and launched with having affiliate marketing in mind. Narrowing down the niche you operate in can make you a more successful affiliate marketer as it makes your website more relevant for your chosen target audience.

Having said that, we can all agree that webmasters need to figure out a way to stand out from the crowd.

But this time, we’re not going to focus on the marketing hacks, nor content producing and distributing. Today, we’ll put something else in the spotlight, something that’s often neglected: the structure and the design of your website.

Understanding UX and the Power of Visual

The next time someone tells you content is more important than your website’s design, give them a high-quality, truly engaging long-form article to read; written in Comic Sans font, where each letter is in a different screaming color, where there are no paragraphs, and the background is neon green.

Newsflash: design does matter and sometimes (we dare to say) – it can even outperform the content.

If you take a look at the findings of the Change Sciences, you will see how severely web design can impact people’s decisions, which is particularly important for e-commerce businesses. Almost 4 out of 10 people fail to complete simple tasks on average websites, as they usually have too much stuff going on: the displayed text is too small, the navigation is too difficult, or there’s too much clicking and scrolling. You’d be surprised how many websites are not that well organized or built with users in mind.

In addition, our attention span has become significantly smaller and we don’t have the patience to stick around with a website that doesn’t grab our attention. And you know how long it takes for a person to scan a certain web page and form an impression? Just 2.6 seconds, an eye-tracking study conducted by the Missouri University of Science and Technology says.

The key takeaway? Users want instant gratification and they won’t linger on your website without a rock solid reason.

The Good, the Bad, and the Ugly of Website Templates

So, how do you create a website that’s both functional and appealing to the eye?

The majority of websites rely on established conventions. It’s safe. It works. It’s what people are used to.

Webmasters tend to pick a solid template within their CMS of choice that resonates with their needs, or they choose a framework that has already been seen thousands of times before. The fact is, designers are usually lead by the if it ain’t broken, don’t fix it motto. They rarely love experimenting too much with the basic design structure as it can bring a significant risk of high bounce rate, mess up website’s rankings, or simply seem too off-putting and confusing for visitors.

Every webmaster’s goal is to drive as much intelligent traffic as possible, and work on increasing conversions, so most of the designers don’t want to get caught up with reinventing the wheel.

If you choose this road of building a website, there are two main setbacks:

  • Saturation in the eyes of users
  • Duplicate designs

But let’s dive in deeper to observe the problem from all angles.

Saturation elements are legit to use as users easily recognize their functionality. For example, there are already standardized patterns or symbols attached to the navigation menus that have proven to be the most logical in means of UX. We’re all used to being redirected to home page after clicking on the company’s logo, or seeing contact information in the footer of the homepage, or hovering with the mouse over drop menu to see the hidden categories.

Conventions work fine in this sense, as they are familiar to users and they help them explore the website through a clearly defined structure. Stability and familiarity are somethings that should be prioritized above aesthetics.

As for duplicate designs, it’s bound to happen. We don’t need to tell you that generic structure is the opposite from customized. Don’t be surprised to see the same design you’ve chosen elsewhere on the web.

Frankly, simply selecting an existing template without tailoring it to your specific needs is not a very wise thing to do. Remember this: design is a powerful communicator of your brand’s identity. Opting for an easier way (i.e. choosing existing template) limits your room of creating an emotional bond with your site visitors.

However, you don’t have to be a slave to conventions nor should it be an obstacle to innovation.

The Power of Customization

There’s nothing wrong with ready-to-use templates, but instead of using an entire pre-built solution, you should strive towards personalization.

Think of it as a cornerstone of your online home: it makes for a great foundation, but you need to build it up and personalize it, both for your own needs and for the needs of your audience. If your target group won’t tap in, it all falls apart. This means that, when using a certain template, you need to adjust it to your preferences, minimize the clutter on your web page, and take good precaution so that the design stays in functionality of the content. The design should always adapt to your business, not the other way around.

You need to have in mind what the users want: the perfect level of interactivity, intuitive design, logical structure, and consumable content. That is where altering the HTML and CSS code steps in.

We all know HTML and CSS function unified to bring the most out of your website. They are like the Batman and Robin for your webpages: the HTML provides structure to your pages and CSS takes care of the layout (i.e. type, color, and size of the font, and all the other visual elements). Instead of accepting the default settings, you should customize your HTML and CSS code in order to bring the most out of your website.

You don’t have to be a tech-savvy pro in order to experiment with codes. As a matter of fact, you can easily find completed codes written on the web and then edit them to get the exact structure or layout you’re after.

For instance, within WordPress (one of the most popular CMS solutions out there), people love using custom CSS to make minor visual changes to the existing theme, just by adding a few lines of code in the CSS editor. When it comes to changing an HTML code of the existing theme, the code can also be altered in the Editor section of the WordPress Dashboard. Just some friendly advice: before editing your WordPress theme, create a child theme to prevent losing the original theme files.

If you’re looking to create some major changes, however; take in mind the learning curve can be a bit steep if you never wrote a line of code ever before. Even though the process of changing the theme can be a bit overwhelming for newbies, there are support communities all across the web. In addition, you can always hire a professional. It’s just important you know what message you want to send out with your design.

White Label Solutions: Here’s How Dating Factory Does It

As you probably know, Dating Factory is a white label solution that enables you to build online dating websites, join the affiliate network, and start your own business. We have specialized in creating B2B white label solutions for the online dating industry. This means you can easily:

  • Create your own online dating website;
  • Choose brands you’ll work with;
  • Run your affiliate marketing network

Niche dating templates allow you to create amazing websites that are built with a specific target audience in mind. The CMS is easy to use and provides you with customisable designs so you can easily create the exact website you want. You have full control of the content you publish and you are provided with online marketing tools, payment options you can edit, analytics package, customer support, etc.

These SEO-friendly template websites exist for those who wish to plunge into the world of affiliate marketing and online dating, but and are not experienced with IT. For the sake of customization, however; webmasters will have full access to HTML and CSS code through the administration interface. This way, personalization is easily achievable, with just a few lines of code.

The Final Takeaway

You cannot afford for your website to be overlooked in the sea of duplicates. Paying attention to details matters, as well as creating the exact website structure that matches your needs. The best way to reach the balance between what’s generic (and proven to work), and your personal touch; a genuine reflection of your business. The power of design should never be underestimated, and neither should the power of personalization. In the end, authenticity goes a long way and nobody likes a copycat: stay original, both in means of your content production and the choice of design and web structure.    


Oct 20, 2017

Best Ways to Optimize Your Dating Site’s Facebook Page

Believe it or not, but Facebook now generates over 2 billion monthly active users. This specific milestone, reached in June of 2017, has cemented the company at the very top of the world’s top social application list, way above such powerful names as YouTube (1.5 billion), WeChat (889 million), and Twitter (328 million).

Facebook’s growth story is a specific one. Even though Mark Zuckerberg didn’t really invent the first social network ever, what he did with his brand and company during these last 13 years is truly remarkable.

If you watched the movie, and I’m willing to bet that you have – you have probably noticed that from the very first day he launched Facebook, Mark knew what needed to be done in order to obliterate his competition. Zuckerberg knew, better than anyone else on this planet, how to stimulate people to overshare their personal data and link everyone together.

Even though it is still being promoted as a social network that helps users from all corners of the globe connect and stay up to date with each other’s lives, regardless how close or far they live apart, Facebook is really much more than that. With its 2.01 billion monthly and 1.15 billion mobile daily active users, Zuckerberg’s product definitely earned its reputation as one of the biggest and most detailed marketing platforms in the world.

That’s why, regardless of what you do or sell, it’s imperative that you promote your business on Facebook.  

Various researches say that Zuckerberg’s product is used by 79 percent of American Internet users. Based on the total population, (not just internet users) 68 percent of U.S. adults (you know, your customers) use it. In Europe, the situation is a bit different, but it’s still impressive. As multiple statistics claim, over 300 million people in EU alone are on Facebook.

Having all these numbers in mind, you can rest assured knowing that, regardless in which niche or market you operate, your clients/customers are SURELY on Facebook. The only thing you need to figure out is how to approach them and stimulate engagement.

That’s why we at Dating Factory take this part of the job quite seriously. Optimizing your Facebook business pages for the right users is of great importance to anyone who is interested in making it big online.

In the following segments of this article, we’re going to share some of the key things you should focus on when creating and promoting your Facebook business page.

1. Fill In Your Company Profile From A-Z

We know that this might seem a bit redundant, but neglecting these details could cost your business more than just a couple of users.

You might think no one really pays attention to things like business page’s description, category, and similar information – but you’re wrong. Investing a bit of time and effort to your business information and details can do wonders for your brand on Facebook. It can present you as a professional, authoritative, and trustworthy source, which is quite important if you’re in this digital marketing game to win.

It doesn’t really matter if you run a dating or a clothing company Facebook page. If you don’t fill in all the boxes on your page and provide your customers with all the necessary details in a clear and concise manner, you could bring unnecessary complications to your marketing funnel and thus, cost your business a lot of valuable conversions.

When setting up your brand’s page on Facebook, focus on selecting the right category that closely matches your business. This will help you clarify who you are, what you do, what sets you apart from the competition and what you sell, which will immediately have a positive effect on your overall page’s engagement. These details will also get your business in front of your desired audience through a simple, internal Facebook search.

Make sure to match your username with your brand name. Also, if you’re promoting your dating business on Facebook, it would be great if you could add your customer support phone numbers to your page, with specific available hours. Summarize what your business is about, share links to your other social channels and sites, and do your best to sum up your company’s mission a.k.a. what you’ve set to achieve, in a single sentence.

2. Focus on the Right Keywords

Placing your targeted keywords in the most important, strategic sections of your Facebook page is a crucial part of your optimization process. First and foremost, you need to optimize your URL, page title, and “About Us” section, because these are the most visible parts of your page. They are the ones that will appear in a search.

Having that in mind, it’s of great importance that you remember to match your page name with the title tag and short description, however; it’s not advisable to over-optimize your page. Go for what will seem natural to your users and always focus on the context of your actions.

3. Work on Your Page’s Overall Design and the Visuals Related to Your Business

Visual representation should play a crucial part of your online marketing strategy. Especially on Facebook. Profile and cover photos have a high level of visibility on this social media site, which only underlines their importance. Making sure that your profile and cover photos are presented in high-resolution, visually appealing and in-sync with your brand’s style is something that has significant influence on how your targeted audience feels about your business on social media.

Just look at FIBA’s page. Their page looks amazing. Apart from distributing smart, visually engaging content, they’ve also made terrific use out of Facebook’s new video cover page option. This is a great example of how you run a brand page on this network.

Rather than just simply uploading random stock photos, you should really focus on backing up your visuals with powerful messages that speak volumes about your brand and business. Draw extra attention to your current campaigns or services by promoting them with powerful images. The color choices and overall aesthetics play a crucial role. If you align them with your brand colors, your images will make your page even more appealing and professional.

Make sure your images look good on desktop and mobile as well. Keep in mind that your cover photo will display at 828 x 315 pixels on desktop computers and at 640 x 360 pixels on smartphones. Profile photos display at 160 x 160 pixels on desktop computers, and 128 x 128 pixels on smartphones.

To get more engagement and ROI out of your cover photo, try reinforcing them with cool captions. Include a killer copy with a link, related to your current campaign. Do your best to direct users to your website and provide them with enough reasons to browse through your proposals.

If you, for example, run a page for a dating site that focuses on a specific geo-location, make sure to back your page and posts with images that include some of the top, most-recognizable landmarks for that specific region.

4. The Rule of Publishing

Another thing you should keep in mind is that activity counts on Facebook. The “do it once and do it right” approach doesn’t apply here. You need to constantly bring new value to your page and entertain your targeted audiences.

It’s true, nobody likes a spammer but people also don’t really see any value in inactive business pages.

Moderation is key here.

You don’t want to overdo it, but you also don’t want to run a ghost ship.

Be smart, be tactical, and make sure that your posts are relevant to your audience. Rotate your images, update your page, come up with smart ways on how to repurpose and refurbish your visuals and content – and you’ll see your business and brand blossom on this social media site.

5. Add the RIGHT CTA (Call to Action) Buttons to the RIGHT Page

If you have ever browsed through a popular company page on Facebook, you have probably noticed some CTAs. And not just any CTAs – those that are really relevant to that business.

Facebook offers its users a lot of options here. You can include a Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More, and Request Appointment CTA to your page. The trick here is to add the most relevant one for your specific purposes.

Call to actions play a crucial role for your business on this social media site. They’re the ones that actually tell your users what kind of action they need to complete, in order to get what they want. That’s why they shouldn’t be taken lightly. You need to make sure that you have chosen a CTA that best fits your campaigns. For example, if you’re promoting a dental practice, it wouldn’t be really smart for you to add a “Send Email” call to action to your Facebook page. The only thing you would do with this CTA is add another unnecessary step for the users. The “Request Appointment’’ CTA is your best option here. Same goes for dating. You cannot really expect to add a “Play Game” call to action, if you don’t offer any games for users to play.

Also, consider pairing your CTA and cover photo. If you match the messaging on your profile with a desired action, you could win big here. Imagine offering a discount on your cover photo and pairing it with a “Sign Up” CTA – perfection, right?

6. The Messenger App

Recently, Facebook officially launched Messenger for Business, allowing users to chat with page owners like you chat with friends. Naturally this new, personal, real-time conversation option has completely changed the game forever; making it necessary for businesses to think about one-on-one conversations with their customers from a whole different perspective.

Enabling messages on your page is something that you need to do ASAP. Apart from that, you need to really dig deep through the settings options and adjust response time and instant replies, if you don’t want Facebook to display that you’re a business that ignores its customers. When your business is closed, you can set your messaging status to “Away”, so it doesn’t reflect your response time stats. Remember to set instant replies to frequently asked questions, so you can eliminate all the clutter from your page, without much hassle.

Final Thoughts

This sums up the most important optimization things you need to take care for your Facebook page. Even though these things aren’t really complicated, all the details mentioned in this article can have a huge impact on how your users see and feel about your presence on this social network. Make sure that you don’t miss any of the steps of this process and fall victim to trivial errors.

Oct 05, 2017

Ways to Increase Traffic to Your Online Dating Site

Even though Google now processes roughly around  3.5 billion unique searches per day, generating quality traffic to your site has never been a more difficult task; especially if you work in the dating industry.

Believe it or not, there are over one billion active websites on the Internet today. The vast majority of them are doing everything in their power to get as many users as they possibly can to visit their domains, browse through their pages, and eventually conduct one of the many desired actions that count as a conversion.

If we, for the sake of the story, assume that only one percent of those sites is dedicated to dating, that leaves us with a number of 10,000,000 websites. That’s right, to put in words – 10 million competitors! Every single one of us is faced with an insane task of competing with 10,000,000 brands for the same traffic.

Crazy, right?

And the worst thing about it all?

The competition has never been bigger or better, and the audience never quite as demanding.

Standard marketing tactics are no longer as effective as they used to be. People are becoming impervious to all sorts of pop-ups, banner ads, and adrolls, which is why the publishers from all corners of the world are starting to experience enormous difficulty with generating traffic to their sites.

Mindlessly chasing people around the Web via basic paid media is continuously bringing worse ROI, which is why a lot of online business owners are starting to eliminate it from their overall marketing budget and strategy.

It’s time for a revolution! If we want to maintain a steady flow of visits to our site, we need to rethink our processes and current strategy. It’s imperative that we update our marketing playbooks and fill them with tactics that actually stimulate people to conduct any of our desired actions.

In this day and age, people don’t like being sold. We now live in the ad-blocker era. As PaigFair claims, more than 200 million Internet users use ad-blockers today. Wall Street Journal did a great piece on this subject, in which it was explained that these blockers are costing publishers significant amounts of money. According to their findings, publishers lost $21 billion in 2015 alone.

To everyone who runs any type of online business, these are quite alarming numbers. Traffic is the lifeblood of every successful online business. Without a constant flow of new visitors coming in, your business will surely fail. Relevant website traffic is what all online businessmen and webmasters want, regardless of the niche or the market in which they operate. The number of intelligent visits to your website is often interpreted as the number of possible, highly-interested customers you’ll have at your store. The more you drive to your site, the better the chances you’ll have of making a sale or generating new subscriptions.

Maintaining a steady flow of quality website visits is the first step to generating quality leads, gaining new customers, and growing your business. It’s the only way to earn more money and provide yourself with enough reasons to expand your product lines, hire more people, open new locations, and invest in research and development for new ideas, etc.

In order to help you grab a slice of that desired traffic, we have listed four surefire practices on how to grow your brand online, gain new customers, and increase site visits in this highly competitive and demanding market.

Start Blogging

Every online business, regardless in which market or niche in which it operates, should have a blog. A quality company blog can turn your entire business around. It can help you develop authority online, drive intelligent traffic to your site, create an actual base of readers that will frequently revisit your site and pages, and engage your potential clientele.

Apart from bringing new people to your site, a quality blog also has the power to convert those visits into actual leads. If you prove your quality and worth to your potential clientele, it will be a lot easier to convert them into your actual paying customers.

When you really think about it, each relevant topic or keyword presents another opportunity for you to reach out to the right audience and convince them you know what you’re talking about.

Creating trust is probably the best thing you could do for your business online. If people start to remember you for your knowledge and expertise, they’ll start to organically share your content, and thus significantly increase your site visits and the possibility of making new clients or customers.

Blogging is a necessary marketing tool today that drives long-term results. It works because it actually offers something useful or interesting to the users. A blog is not an aggressive strategy for promoting your brand and business. If done right, a blog will only attract visitors that are interested in what you have to say about a particular topic. It will only appear in front of people who are actually searching for what you’re offering. That’s why it’s so effective.

If you want to make some real ROI with blogging, you need to come up with a sound strategy.  Research your competition. Try to figure out what’s going well for them and what you can do to beat them in their own game. Also, pay attention to their writing style and formatting. Focus on the design, user interactions, and keywords and topics your competitors are covering on their blog.

Once you do all that, it’s time to move on to the second phase and identify your blogging goal and demographic. Before you even type a single word into your CMS, you first need to identify why you should have a blog in the first place. You need to know what’s in it for you, and what for the readers. Your goals should be ambitious, but realistic. They should push you to work hard and smart. When you check all these things from your list, tailor your content strategy around these goals, plan your plots, and invest time in creating and publishing relevant, unique, and in-depth content.

Content Marketing

Even though 53% of questioned marketers say that blog content creation is their top inbound marketing activity, you shouldn’t stop there. Blogging is great, but it’s not enough. Running a company blog should represent one of the many activities you do under the roof of your overall content marketing strategy.

Content marketing is the ultimate solution for those who are struggling to generate quality visits to their site. It’s the first step to getting your leg in front of your competitors and beating them for your desired traffic. As you probably know, content is a strategic approach to creating and promoting compelling messages that have the power to influence how your targeted audiences sees and feels about your brand. Its main purpose is to grab people’s attention and guide them through your sales funnel until they make a conversion on your site.

This technique has proven itself valuable to most brands online because it provides their potential shoppers and clients with something useful. Every intelligent content marketing strategy is designed with having in mind the user’s needs and interests. It’s a reliable and cost-effective source for generating new, quality traffic and potential clientele. It also does wonders for your returning visitors metrics. If people get what they came for when they encounter your content, the chances are they’re gonna keep coming back to your site.

Content marketing gives us the chance to demonstrate how well-educated, experienced, and creative we really are about our niche and industry. If you understand your targeted crowds’ interests, what troubles them, and what you can do in order to help them overcome their issues, you are going to see some significant increase in your site visits and conversions.

Aligning your users’ interests with your expertise and business objectives will surely help you win big with your content marketing.


If you want to steal some quality traffic from your competitors, one of the things you could do is best them at SEO. Optimizing your website, pages, brand and business for search is still one of the most intelligent ways you can achieve success on the Web.

A lot of digital marketing experts claim that, if done right, SEO brings the best ROI out of all popular marketing and advertising practices. The best thing about investing in SEO is that it allows you to intelligently advertise your brand to your desired audiences. Your site and pages only appear in front of the users the very moment they are searching the Internet for keywords that are relevant to your website, business and offerings. Nobody is being exposed to unwanted material here. That’s why SEO works.

In case you’re not familiar with the statistics, Google now processes more than 40,000 searches per second. Users from all corners of the globe are constantly using the world’s most popular search engine to find answers to numerous questions and problems. Having these numbers in mind will help you find a way to climb the ladder in Google’s search, especially if you are running a small site and company.

Investing in search engine optimization helps small to medium sized businesses grow on many different levels online. It increases their brand visibility in Google’s SERP and improves their credibility. It doesn’t really matter what you do or sell online, your rankings in search matter. Having awful rankings is no longer acceptable. In this day and age, no one really trusts a business that doesn’t appear on the first page of Google’s search results for relevant topics.  

Native Advertising

Even though people now hate classic advertisements, they still buy stuff. They are still interested in learning about new products and services, only in a way that isn’t really all that aggressive and boring. The only thing that has really changed is the fact that today’s Internet users demand more from brands than just lazy call-to-actions. “Buy now,” “click here,” “visit,” “sign up” – these phrases now drive potential customers away. People are sick of them, especially the Millennials.

Even though they despise classic advertisements, recent studies have shown that Millennials trust branded content. Having these findings in mind, we can easily infer that in order to survive in today’s world and drive traffic to our site, we must first analyze our targeted audience, see which sites they frequently visit and why, and figure out how to “organically” appear to them.

This is where native advertising comes to shine. For those who are not really familiar with how this concept works, native advertising has very little to do with generic brand and product placement. This agile way of promoting your business online focuses on distributing educational, emotional or just plain ol’ entertaining content on platforms that have large followings of people you’re trying to reach. Native advertising provides brands with an unique opportunity to casually appear on mediums that are frequently visited by their targeted audience, and thus create a whole new level of trust and understanding for their own business in the heads of your potential followers and clientele.

Over to You

Thank you for taking the time to read this blog post from top to bottom. I hope it helped you understand that in order to drive some quality traffic to your site, you have to really cater to your audience’s needs and desires. You have to provide them with something that’s truly valuable in their eyes, and not just bombard them with boring and predictable advertisements.

Sep 15, 2017

The Benefits Behind Running Community Sites and 4 Ways to Monetize Them

Even though it may sound a bit cheesy – communities are the mind, body, and soul of every online business. It’s the only thing that can actually build a certain brand on the Web; not you, your products, or services. The community is what makes it truly valuable. Finding the right color, logo, and website has very little to do with it. The only thing that can really transform your online business into something more are the proud followers you have picked up from the grassroots level. They have identified with your mission from the very start and stood firmly by your side on your journey from zero to hero. That sort of loyalty cannot be bought or gamified.

Let’s look at Reddit for a second. In all fairness, this has to be one of the ugliest websites on the Internet. Everything on it is so plain, out of date, and confusing. The design is terrible and the UX is even worse. And yet, it still works like a charm. This year’s survey claims that Reddit now counts over 542 million visits per month, 234 million of them being unique. These statistics have put Reddit all the way up to the number 9 position on the World’s Most Visited Websites list. That’s right; the number 9 position, out of 644 million active websites, according to Netcraft. Crazy, right?

What Makes Reddit Such a Popular Site?

The fact that Reddit has 50,000 active communities, in which thousands and thousands of users frequently discuss everything that comes to their mind, makes this site popular. Reddit has a rich and neatly segmented audience, built around every popular topic, from business to entertainment.

But Reddit is just one of many examples out there. There are dozens and dozens of active community sites today that have more than a million registered users. Some of them being 4chan, Bebo, Something Awful, OffTopic, IGN, etc.

Considering this, regardless in which niche or market you operate in, you should always first think about your community. Before you even start to work on your website and its design, it’s imperative that you first have a pretty clear idea of which community you’re targeting and how to bring its value to your own domain. Once you have a real sense of the people that you’re trying to reach, everything will go a lot smoother.

This goes for every business, not just dating.

You can build a big community around any topic online. There is a huge number of communities on the Web, and the range of possible conversation topics is basically limitless. Interested in ice chewing? There’s a site for that. How about vacuum cleaners? Need advice on how to fix your vacuum cleaner? Join ifixit.com. Wanna meet vampires? Check out vampirewebsite.net. This is a community site dedicated to people who think of themselves as vampires, and are interested in meeting other individuals who share the same beliefs.

Every single one of these communities is just a click away. Most Internet communities are small and specialized because there are only so many people in the world interested in a certain topic. But that doesn’t really mean that they are worthless. It doesn’t mean that you ignore your core audience, regardless of its magnitude.

People Want to Connect

We do. That’s how we are wired.

As business people, we tend to think about connecting to our audiences from all sorts of wrong angles. Instead of seeing them just as leads and potential customers, we should really start to acknowledge our followers for what they really are – the lifeblood of our business.

Communities are extremely important for businesses because they have the power to:

  • Ensure our voice is being heard;
  • Provide first-hand info on what your customers want before you offer a product or service;
  • Position our name and brand as an authority figure in our niche or market;
  • Expand our reach and connect with other leaders and potential customers.

These are all essential elements for every business.

Considering all these points above, we can easily agree upon the fact that by taking care of a potential group, bringing it together in an environment that’s truly tailored to their needs and preferences, we are basically assuring good health for our brand and business.

We need to nurture those relationships in a form of a community. The only way we can do that is by:

Creating content that demonstrates we really know our business and niche;

  • Creating content that educates;
  • Creating content that builds trust;
  • Sharing relevant user-generated content;
  • Sharing relevant and powerful content written by others;
  • Taking actual interest in other people’s passion;
  • Stimulating them to connect and reach out to other members;
  • Listening to what people are saying;
  • Becoming a source of inspiration to those less involved in your network;
  • Supporting the cause or an idea, with direct benefit.

The goal here is to bring people together, get them to trust you and perceive you as a knowledge leader, stimulate them to start sharing, learn everything you possibly can from their interactions, and apply that new knowledge to your products and services.

Understanding the Concept – What Makes and Breaks a Certain Community

The community isn’t a marketplace. That’s probably where most people go wrong when they try to gather their targeted crowd around their cause. It’s not an ecosystem where you can just shove shameless advertisements down people’s throats.

Nope. Online communities don’t work like that. They’re built around service and interaction.

The idea here is to participate – not ask for favors. You can occasionally ask your community to try new products, attend a webinar, or sign-up to your list, but not all the time.

As a brand, you cannot really lead a one-way conversation with your audience and expect from them to care about you on a deeper level. If they see that you are chasing them with an order form, they’re going to leave. You need to help your community thrive, not just milk it dry.

You need to become a real community member. You need to engage the audience; far more than anything else.

In order to truly build a community around your brand and make money while doing it, you need to come up with a holistic business strategy. Even though the benefits that come with starting and leading an active online community are endless, precisely calculating your ROI here is just something that cannot be done. In this process of “giving without expecting something in return,” the real strength comes from the relationships you make along the way.

For example, a lot of small businesses actually benefit from their communities. Back in 2010, David Edwards, founder of a New Mexico Tea Company, was having money troubles. The bank refused to give him a $5000 loan, so he looked at his community for help. He ran out of cash and asked his loyal customers to help him raise that money and keep his small retail store and online tea shop going. David set up a gift card program where he promised to pay back with interest everyone who contributed to his cause. Being a sweet guy and an active member, the community came through for David and helped him raise that money.

This is just one of the examples. As I already wrote, the real benefits here lie in trust and loyalty. That’s the only thing you cannot buy. Loyalty has to be built. Even though precisely calculating your ROI in this department is close to impossible, however; there are still numerous different ways you can make some cash via your community.

1. Membership Management

Once you get the ball rolling and build a community interest around your cause that’s big enough, you should really start charging for membership. You should also include a method for tracking your members. If you offer quality content or access to a specifically tailored group of people, your potential new members will surely be willing to pay for their membership. If, for an example, you run a Christian dating site that hosts a lot of meet and greet events, other lonely Christians will surely be interested in paying to join.

The only problem here is to figure out the right billing system for your site and community. What program will you be using and how will your charge for the membership? Are you going for a once-off fee or a recurring payment program?

My advice here is to look at what your direct and indirect competitors are doing and how does your product, meaning community, compare to theirs.

Once you do that, you should figure out the best value of your products and how to actually bring that to your members.

From there, you should try to setup a reasonable price for the membership.

Think about what you’re actually doing for the users. If you’re offering around-the-clock support, you can probably charge more for the membership. List down the perks before making your final decision. Also, be sure to always survey your audience first to see what price range are they willing to pay to join your network. Think about how many new members you want to gain each month, how much you want to earn, and then determine the fee needed to achieve that.

Once you do that, you can start working on your marketing. For example, you can set up various membership program with different benefits, like discounts for people who pay for more months in advance, etc.

2. Affiliate Marketing

Affiliate marketing still works. It is still one of the most popular and quickest ways to make money from your community website. By endorsing products on your community site, you could really make some serious money for almost nothing. The trick here is to pick the right products to promote. If you find something relevant to your audience and share it on your community site, they’ll most likely click on your affiliate link and purchase the products.

The commission goes somewhere from 30 percent to 70 percent of the product/service price, which is great. You can promote an ebook, makeup, basically anything. A lot of companies now have their own affiliate programs.

The trick here is to find something that’s actually useful to your community members. You don’t want to spam them with everything that comes your way. Check out sites like Commission junction, ShareASale, and Clickbank to find products you’re comfortable promoting on your site.

3. Invest in PPC and Sell Ad Space on Your Site

Paid advertising still offers great ROI. Google’s AdSense is really simple to use. All you have to do is sign up for the program and Google will place a code on your website that will identify your content and start displaying relevant ads next to it. For example, if you run a community website built around dog lovers, Google AdSense will start showing dog food and dog trainer related ads to your audience.

Sweet, right?

Another way to make money from your community site is to simply sell your own ad space directly to companies looking to promote their products all over the Web. As a community site administrator, you can offer them exclusive access to a specific group of people that have a high potential of becoming their customers. Let’s stick with the dog lover scenario. If you run a community site that has a lot of active dog lovers on it, pet shops will surely want to advertise on it.

4. Location Marketing

Location-based marketing is huge right now. Believe it or not,  60% of searches now come from mobile devices. According to Google, that’s roughly around 2,100,000,000 searches per day. That’s a lot. As Salesforce claims in their report, 68 percent of companies have made mobile marketing a crucial part of their overall marketing strategy. In fact, more than 70 percent of them now believe that mobile marketing is the core of their business.

The above-mentioned statistics have basically opened the door for mobile-driven marketing and location-based strategies. More than 58 percent of the above-questioned businesses now have dedicated mobile teams in their companies. Figuring out the right way to approach geomarketing is currently their number one goal in business.

Regardless what you sell or do, your consumers and customers want top-notch, personalized experiences. They want something that enhances and improves their day-to-day activities. That’s why mobile and geomarketing is now something in which most retail companies invest. They are doing their very best to come up with tactics that allow their brand to make use of various locations and deliver to their customer’s personalized messages that stimulate engagement.

Just look at what Tinder did. This company has successfully made geomarketing a central figure of their community growth strategy. An estimated 50 million people use this app every month. It is used world-wide, in about 30 different languages, and research shows that there are around 12 million matches made through it each day.

Of course, this is just one of the many examples. Geomarketing is the real deal. If you have a community of active users, you can surely benefit from adding geomarketing to the mix. The trick here is to really know your community. The more you know and learn about your customers and their desires, and how they would like to use geo-location technology, the better the chances you’ll have of providing the content that exactly matches their needs and builds trust and loyalty. Nothing drives more engagement (and sales) like making your content timely and appropriate to your user’s location.

Over to You

Thank you for taking the time to read this blog post from top to bottom. I hope it helped you understand the value of owning an active community site and how to make money from it, without spamming your users. If you have anything to ask or add, feel free to write your thoughts in the comments section below and I will do my best to get back to you ASAP.

Aug 30, 2017

Top 5 Advantages of White Label Dating Site

The online dating industry is booming and NOW is always a great time to take advantage of that. Perhaps you have an idea for a niche market, a new spin on the current products, or a service that will make your site stand out. Maybe you already have one or more sites and are looking for ways to expand or improve. It could be that you’re intimidated by the tech end of the online dating world and don’t know if you could be successful on a platform you don’t fully understand. A White Label Dating Site, like ours at Dating Factory, can help you with all of that- they can help to make your current site or big business idea a smart, successful venture. Here are some of the top reasons you should consider using a White Label Dating Site to build your business. more…

Aug 17, 2017

How Backlinks will Significantly Boost your SEO

Using reputable backlinks can both boost your SEO significantly, while also giving your site credibility. Think of it as success-by-association. If you connect yourself to a successful site via backlinks – Google will recognize your page as being on a similar level…and so will your readers.

You will essentially be gaining SEO credibility and reputation through the sheer action of associating your site with, what google deems to be, a well-established site with a large following. However, you can’t simply backlink-at will…there are some guidelines that should be followed so your efforts don’t have a reverse, and negative effect.


Here are some tips to make sure you thrive with your backlinking efforts:

  • Relevancy is key  Always keep it relevant. Don’t just backlink to a popular page that has a vague connection to your topic – this can result in penalty points from Google Algorithms. Keep your backlinks focused and relevant to your topics at all times. It’s better to have a relevant backlink to a slightly less popular page, than a backlink to a wildly popular, though completely unrelated page.
  • Build your backlinks gradually  Search engines notice when a site builds backlinks too quickly, and penalizes sites who appear to be rigging search engine rankings. When setting up backlinks, take the slow, natural route – the penalties aren’t worth the risk. Remember who won the race between the Tortoise and the Hare…
  • Who links to your competitor sites?  With a little bit of research, you can find perfect sites to link your pages to, ie: your competition’s link hosts. Open Site Explorer and ahrefs are excellent resources to do a little digging into potential backlink targets.
  • Use keywords as anchor texts  Exact-match anchor texts, or anchor texts rich in keywords, are an excellent way to boost SEO results. Again, this should be executed in a natural way, keeping with the flow of your article. Keywords, especially exact match anchor texts, should never just be dropped into a post – they should be worked into your content as smoothly as possible.
Jul 05, 2017

Cashing in on Dating Niches: A How-to Guide

Securing success in any business begins with matching your product with the right audience. The same goes for the dating business.

Finding a unique niche requires securing a specific audience to market your dating site to. Being efficient and able to spend less money on higher quality leads is the ultimate key to success. This will enable you to know your audience better, and tailor fit your marketing strategy to reach them. This way you can set the key messages and identify the keywords of interest to your audience, but also set your campaigns with precision. Plus, you will see monetisation sooner. more…

Jun 27, 2017

AWE Berlin 2017: Looking back on an amazing week


Affiliate World Europe hosted their biggest event to date on 14-15 June in Berlin, where affiliates poured in from the world-over, pooling ideas together, strategies and business philosophies together. There were thousands of affiliates in attendance, making it the optimal place to get the inside scoop on all of the latest trends in affiliate marketing.

Dating Factory representatives had prime real-estate (just beside the Beer Garden!), where they got the chance to meet their affiliates in person, and discuss Dating Factory’s exciting plans for shared future success.

Here’s what our reps had to say about Berlin:

Sharan Garcha, Business Development
“This was my 4th time attending an Affiliate World conference, and they never let us down! Each conference is an improvement from the last. AW does a spectacular job organizing which I would call, one of the top affiliate networking events held in Europe.  We always return very excited, with a tremendous amount of opportunities for new business.” more…

Jun 07, 2017

Top 5 AWE Berlin Events We’re Most Excited About

The AWE – Berlin Conference is only one week away, and we can barely contain ourselves! Are you as excited as we are?

Here are some events that we’re particularly excited about:

1. Trey Lewellen’s presentation

This keynote speaker will be detailing the peculiar story of a multi-million dollar niche’s discovery known as The Flashlight Campaign. By the end of Lewellen’s presentation, you’ll have all of the juicy details and tips to help you cash in on any potential niche goldmines. more…

May 10, 2017

The Dating Industry’s New Direction

An Interview with Agile Wings’ CRO Jenny Gonzalez

After quite a few partners voiced their demand for White Labels, Agile Wings were faced with a decision; develop their own White Label, or purchase a pre-existing, well-established White Label company.

Gonzalez describes how Agile Wings approached many of their biggest competitors, some of the biggest players in the White Label provider-market, before finding the perfect match in Dating Factory.

“After gauging what the market was like, [Agile Wings] decided that they wanted to purchase Dating Factory because of the international factor; the number of languages offered, and sites, and existing partners that Dating Factory had. It was a really good addition to the business that the group already had.”

Gonzalez believes that the evolution of the company has been nothing but beneficial for Agile Wings, and partners alike. more…

Apr 25, 2017

Get Parameters: Mining for Your Golden Keywords

As most successful professionals in the online marketing game will know, half of the battle for profit lies in pinpointing futile investments so you may reallocate both funds, and focus, towards those that successfully bring you returns. A prime example of this can be found in Keyword investments, where optimisation can always be strengthened by trimming the fat, and getting to the prime beef – your golden keywords. more…

Mar 13, 2017

Is Content Marketing a Good Strategy for Dating Brands?

The answer is YES!

Content marketing is everywhere you look online. You’ll see a wide variety of brands and industry experts preaching about the power behind strategically creating all sorts of different blog posts, videos, newsletters, webinars, use cases, case studies, white papers, success stories, etc. that serve to educate users and spike up their interest/need/awareness for the company, product or service.

In the last 12-24 months, content marketing has been trending like crazy. It’s all everyone’s talking about. Regardless if you work in a dating industry, marketing, fashion or somewhere completely different, you have certainly heard a lot about this form of marketing, especially if you operate in the B2B world.


Dec 22, 2016

How to Grow Your Online Dating Business using White Label Solution

Success online dating businessGrowing your online dating business is no easy task. Trust us on this one. In fact, it’s hard as hell.

How come? – Well, let’s just say that at this moment there are literally millions of active dating sites online.

And the worst part of it all? more…

Oct 03, 2016

Are You Making Common Mistakes With Your Social Media

Common Social Media Mistakes For White Label DatingToday, the success of an online dating business often comes down to how successfully they communicate their worth online through interacting on social media. The problem is, many businesses are shooting themselves in the foot by making these all-too-common and deadly mistakes.

A collection of Dating Factory News