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Dec 14, 2017

Importance of Diversifying Traffic to your White Label Site

Traffic is the fuel that keeps every digital business and website going. Everything is and should be secondary to it. It doesn’t really make a difference in which niche or market a particular business operates online – generating quality traffic should always be on the top of their to-do list.

But what actually qualifies as “quality traffic”?

Every smart online business is interested in receiving something more than just random clicks from random Internet users. They’re all looking for visits from people who pose a high potential for becoming their paying customers, users, or shoppers. They want to keep bringing audiences to the site that are actually interested in what their brand has to offer.

In a sense, that is what qualifies as “quality traffic.”  Regardless of the fact that this is a pretty vague concept for online brands that haven’t defined their buyer/user personas in detail yet, it’s still something that keeps companies afloat.

The Complexity of Generating Quality Traffic and Common Mistakes that Brands Make in this Department

In order to stimulate the right type of audience to visit their site, businesses invest in different strategies and do basically everything in their power to master only one big traffic source that will bring them the visits they want.

Even though in theory this feels like the right strategy for getting the desired type of people to discover your brand and business online, in practice this plan is actually full of holes. Most businesses make the same mistake here: they focus all their time and energy on only one traffic source. As we have recently seen from all the backlash when Facebook started testing its Explore Feed, most online businesses are far too dependent on that traffic source.

Every little tilt or change could crush their entire operation.

Unfortunately, change is an unavoidable part of the equation. With each algorithm update, Google creates panic online because digital business owners don’t really know if they’re going to lose their hard-earned rankings or not. Every time an algorithm update happens, web admins, marketers, and entrepreneurs are forced to reshape their SEO strategy to comply with Google’s new set of rules. The same goes for content.

That is why it’s a huge problem to put the entire fate of your business into only one, main source of traffic. It’s a horrible idea for any type of brand online to rely on Google or Facebook alone, because both of these channels are ever-changing and ever-evolving.  

Imagine your flow of traffic that you receive from, let’s say – Google, as a train. After the latest Penguin algorithm update was released, the train stops passing through your town. Your train tracks are old, they are not a great fit for the new locomotive and wagons, and so you’re being left out of the route.

From a business point of view this is nothing short of a complete nightmare. No traffic means no money. There is nothing wrong with Google being your main source of traffic, but you should never allow it to be your only source of traffic. It is important to diversify traffic sources so you have time to recuperate from Google updates.

Increasing the diversity of sources is a great strategy for white label sites because there isn’t a single source of traffic online that is wholly “safe.”

How to Diversify Traffic Sources

The great thing about the Internet today is that there are many powerful sources from which you can get quality traffic. People now shop using literally dozens of channels at the same time, and they are interested in brands that actually focus on finding them and presenting their product and services in a way that works best for the user. Here are just some of the more common ways on how you can diversify your traffic:

1. Play the Social Media Game

First of all, you should look for easy wins. Try working on your social media reputation across multiple channels at the same time by designing a strategy that will help you get some engagement on different platforms.

Statistics show that a lot of people use social media today to find relevant information about brands with which they’re thinking of doing business. And not just that; they also base their decisions on the way their selected brands behave on their favorite network. If, for example, a user is looking for a particular product/service, and he is trying to decide between two companies, practice has shown that he or she will always pick the one that has better social media presence; especially on his or her favorite channel.

2. Invest in PPC, Build an Email list

Believe it or not, email is the third most influential source of information for B2B shoppers and decision makers. According to WordStream’s findings, more than 85 percent of business professionals prefer email, especially when it comes to business communication. The same article claims that email is still one of the most effective channels in terms of revenue generation.

Having all these statistics in mind, I think it’s pretty fair to say that building a big and nicely profiled email list is certainly worth considering as a safety net for brands and businesses.

The same goes for PPC. According to Google, businesses make 2 dollars for every 1 dollar they spend on AdWords. Even though this seems a bit far-fetched to those who invest in pay-per-click, running effective PPC campaigns can still help you get a lot of value for your money. According to WordStream, for high commercial-intent searches (someone looking to buy a product), paid ads get 65 percent of all clicks.

3. Referrals

Referrals are great for diversifying traffic. They can get your content and links in front of audiences, creating new opportunities for audience engagements and conversions. There are numerous ways you can get your hands on some sweet referral traffic. First and foremost, you should try building some relevant links for your website pages. The more relevant channels you have pointing back at your site, the better the chances you’ll have of receiving hot, new traffic.

You can write guest posts for relevant niche publications, monitor your brand mentions and look for opportunities on how to grab that traffic, claim your local links, chase industry-related linkable assets, interview influencers, or even write reviews of products and services that you’re using.

If you work in an industry such as marketing, you can also submit your links to news aggregators like Reddit, Inbound.org, GrowthHackers, HackerNews, etc. Be active on forums and get your brand mentioned in all relevant listings.

4. Create Customized Landers for Each Type of Traffic

Customized landing pages are the perfect tools for getting a segmented audience that focuses on a single action to visit your site. A sales-focused e-commerce page with customized components that are unique and relevant to a particular individual can provide brands with a lot of high-quality traffic every day. These can easily be converted into leads, fans, and followers.

The solution for your traffic diversification troubles lies in creating dedicated landing pages for every type of traffic you want to generate. If you invest some serious thought into their design, these landing pages will talk directly to each kind of visitor you get, regardless of which traffic source they’re coming from. Social media, Google’s organic search, a product page, a blog post – these are just some of the channels from which you can generate users.

It all depends on how you choose to personalize your landers. You can do it by user’s gender, age, organization (name, size, nature, or industry), geo location, device, search method, on-site history or search history. The opportunities are endless.

Numerous examples can be found online on how different brands use different landers to attract a specific audience from specific channels. For example, HubSpot builds landers to generate visits from two separate groups. On one side, we have people learning what small business marketing is, and on the other are those who use larger business models. Obama ran landers that were solely built for Redditors. The list goes on and on.

Personalized landing pages are great because they are relevant to users, and thus they reduce bounce rates. They also match visitor’s current intent and provide high levels of engagement/better conversion rates to anyone who invests more than a couple of bucks into their design.

Over to You

Thank you for taking the time to read this blog post. I hope it helped you understand why it is so important to diversify your traffic and think beyond Google’s organic search and Facebook. I also hope that this article provided you with enough ideas on how to make the most of your presence online and start generating quality visits from different sources. Be sure to follow all the tips closely and do your best to be present on as many traffic channels as possible.

 

Nov 09, 2017

The Importance of Customizing Your HTML and CSS Code

The world has experienced a huge economic change with the forming of the digital market and its rapid expansion. Ways to earn additional money seem endless, but you have to be clever and agile enough to recognize and seize great opportunities when they hit you. This implies being smart when building an online presence for yourself.

No doubt about it, the Internet has created mind-blowing business opportunities for us. Building a brand has never been easier, especially if you compare it to the exhausting process of putting a company to its feet in the pre-digital era. Not to mention the face of marketing will never be the same again, with all kinds of audiences you can reach in cyberspace. Launching a career is not as big of a hassle as it used to be but creativity is required in order to distinguish yourself from the competition.

To make it in the big world today, all you need is a simple Internet connection and an ambitious mind, determined to make the most of it.

Now, this doesn’t mean surviving on the today’s market is easy but it can be easier than you think, if you adopt two simple, complementary facts.

First, you need to realize that every door of opportunity the Internet has put in front of you is also encountered by millions of other users. This means you’re not the only wise guy out there who figured out he can make money online or who had an epiphany about how having a website is practically a mandatory business ID card in the 21st century. Second, you have to understand that going an extra mile always counts and that the devil truly is in the details.

The biggest step towards increasing your business’ visibility online comes down to establishing an eye-catching website that will give you a competitive advantage and build a strong and authentic image of your brand. The key to success?

Customization. Both in means of your site’s structure and its visual elements.

Rising Above the Noise

According to Business Insider, there are over 644 million active websites, which implies both tons of content and high competition. Naturally, the level of competition varies; mainly depending on the industry in question, the geographical area, socio-economic factors, and the current trends.

No question about it, there is a great potential hidden behind owning a website. If your business is in the phase of early traction, a website is the most powerful tool for positioning your company on the market. If you’re making your first steps on the journey of personal branding, a website can serve as your digital portfolio, i.e. as a public CV or a showcase of your accomplishments that anyone can explore.

Also, a website can be built around a specific topic and launched with having affiliate marketing in mind. Narrowing down the niche you operate in can make you a more successful affiliate marketer as it makes your website more relevant for your chosen target audience.

Having said that, we can all agree that webmasters need to figure out a way to stand out from the crowd.

But this time, we’re not going to focus on the marketing hacks, nor content producing and distributing. Today, we’ll put something else in the spotlight, something that’s often neglected: the structure and the design of your website.

Understanding UX and the Power of Visual

The next time someone tells you content is more important than your website’s design, give them a high-quality, truly engaging long-form article to read; written in Comic Sans font, where each letter is in a different screaming color, where there are no paragraphs, and the background is neon green.

Newsflash: design does matter and sometimes (we dare to say) – it can even outperform the content.

If you take a look at the findings of the Change Sciences, you will see how severely web design can impact people’s decisions, which is particularly important for e-commerce businesses. Almost 4 out of 10 people fail to complete simple tasks on average websites, as they usually have too much stuff going on: the displayed text is too small, the navigation is too difficult, or there’s too much clicking and scrolling. You’d be surprised how many websites are not that well organized or built with users in mind.

In addition, our attention span has become significantly smaller and we don’t have the patience to stick around with a website that doesn’t grab our attention. And you know how long it takes for a person to scan a certain web page and form an impression? Just 2.6 seconds, an eye-tracking study conducted by the Missouri University of Science and Technology says.

The key takeaway? Users want instant gratification and they won’t linger on your website without a rock solid reason.

The Good, the Bad, and the Ugly of Website Templates

So, how do you create a website that’s both functional and appealing to the eye?

The majority of websites rely on established conventions. It’s safe. It works. It’s what people are used to.

Webmasters tend to pick a solid template within their CMS of choice that resonates with their needs, or they choose a framework that has already been seen thousands of times before. The fact is, designers are usually lead by the if it ain’t broken, don’t fix it motto. They rarely love experimenting too much with the basic design structure as it can bring a significant risk of high bounce rate, mess up website’s rankings, or simply seem too off-putting and confusing for visitors.

Every webmaster’s goal is to drive as much intelligent traffic as possible, and work on increasing conversions, so most of the designers don’t want to get caught up with reinventing the wheel.

If you choose this road of building a website, there are two main setbacks:

  • Saturation in the eyes of users
  • Duplicate designs

But let’s dive in deeper to observe the problem from all angles.

Saturation elements are legit to use as users easily recognize their functionality. For example, there are already standardized patterns or symbols attached to the navigation menus that have proven to be the most logical in means of UX. We’re all used to being redirected to home page after clicking on the company’s logo, or seeing contact information in the footer of the homepage, or hovering with the mouse over drop menu to see the hidden categories.

Conventions work fine in this sense, as they are familiar to users and they help them explore the website through a clearly defined structure. Stability and familiarity are somethings that should be prioritized above aesthetics.

As for duplicate designs, it’s bound to happen. We don’t need to tell you that generic structure is the opposite from customized. Don’t be surprised to see the same design you’ve chosen elsewhere on the web.

Frankly, simply selecting an existing template without tailoring it to your specific needs is not a very wise thing to do. Remember this: design is a powerful communicator of your brand’s identity. Opting for an easier way (i.e. choosing existing template) limits your room of creating an emotional bond with your site visitors.

However, you don’t have to be a slave to conventions nor should it be an obstacle to innovation.

The Power of Customization

There’s nothing wrong with ready-to-use templates, but instead of using an entire pre-built solution, you should strive towards personalization.

Think of it as a cornerstone of your online home: it makes for a great foundation, but you need to build it up and personalize it, both for your own needs and for the needs of your audience. If your target group won’t tap in, it all falls apart. This means that, when using a certain template, you need to adjust it to your preferences, minimize the clutter on your web page, and take good precaution so that the design stays in functionality of the content. The design should always adapt to your business, not the other way around.

You need to have in mind what the users want: the perfect level of interactivity, intuitive design, logical structure, and consumable content. That is where altering the HTML and CSS code steps in.

We all know HTML and CSS function unified to bring the most out of your website. They are like the Batman and Robin for your webpages: the HTML provides structure to your pages and CSS takes care of the layout (i.e. type, color, and size of the font, and all the other visual elements). Instead of accepting the default settings, you should customize your HTML and CSS code in order to bring the most out of your website.

You don’t have to be a tech-savvy pro in order to experiment with codes. As a matter of fact, you can easily find completed codes written on the web and then edit them to get the exact structure or layout you’re after.

For instance, within WordPress (one of the most popular CMS solutions out there), people love using custom CSS to make minor visual changes to the existing theme, just by adding a few lines of code in the CSS editor. When it comes to changing an HTML code of the existing theme, the code can also be altered in the Editor section of the WordPress Dashboard. Just some friendly advice: before editing your WordPress theme, create a child theme to prevent losing the original theme files.

If you’re looking to create some major changes, however; take in mind the learning curve can be a bit steep if you never wrote a line of code ever before. Even though the process of changing the theme can be a bit overwhelming for newbies, there are support communities all across the web. In addition, you can always hire a professional. It’s just important you know what message you want to send out with your design.

White Label Solutions: Here’s How Dating Factory Does It

As you probably know, Dating Factory is a white label solution that enables you to build online dating websites, join the affiliate network, and start your own business. We have specialized in creating B2B white label solutions for the online dating industry. This means you can easily:

  • Create your own online dating website;
  • Choose brands you’ll work with;
  • Run your affiliate marketing network

Niche dating templates allow you to create amazing websites that are built with a specific target audience in mind. The CMS is easy to use and provides you with customisable designs so you can easily create the exact website you want. You have full control of the content you publish and you are provided with online marketing tools, payment options you can edit, analytics package, customer support, etc.

These SEO-friendly template websites exist for those who wish to plunge into the world of affiliate marketing and online dating, but and are not experienced with IT. For the sake of customization, however; webmasters will have full access to HTML and CSS code through the administration interface. This way, personalization is easily achievable, with just a few lines of code.

The Final Takeaway

You cannot afford for your website to be overlooked in the sea of duplicates. Paying attention to details matters, as well as creating the exact website structure that matches your needs. The best way to reach the balance between what’s generic (and proven to work), and your personal touch; a genuine reflection of your business. The power of design should never be underestimated, and neither should the power of personalization. In the end, authenticity goes a long way and nobody likes a copycat: stay original, both in means of your content production and the choice of design and web structure.    

 

Oct 20, 2017

Best Ways to Optimize Your Dating Site’s Facebook Page

Believe it or not, but Facebook now generates over 2 billion monthly active users. This specific milestone, reached in June of 2017, has cemented the company at the very top of the world’s top social application list, way above such powerful names as YouTube (1.5 billion), WeChat (889 million), and Twitter (328 million).

Facebook’s growth story is a specific one. Even though Mark Zuckerberg didn’t really invent the first social network ever, what he did with his brand and company during these last 13 years is truly remarkable.

If you watched the movie, and I’m willing to bet that you have – you have probably noticed that from the very first day he launched Facebook, Mark knew what needed to be done in order to obliterate his competition. Zuckerberg knew, better than anyone else on this planet, how to stimulate people to overshare their personal data and link everyone together.

Even though it is still being promoted as a social network that helps users from all corners of the globe connect and stay up to date with each other’s lives, regardless how close or far they live apart, Facebook is really much more than that. With its 2.01 billion monthly and 1.15 billion mobile daily active users, Zuckerberg’s product definitely earned its reputation as one of the biggest and most detailed marketing platforms in the world.

That’s why, regardless of what you do or sell, it’s imperative that you promote your business on Facebook.  

Various researches say that Zuckerberg’s product is used by 79 percent of American Internet users. Based on the total population, (not just internet users) 68 percent of U.S. adults (you know, your customers) use it. In Europe, the situation is a bit different, but it’s still impressive. As multiple statistics claim, over 300 million people in EU alone are on Facebook.

Having all these numbers in mind, you can rest assured knowing that, regardless in which niche or market you operate, your clients/customers are SURELY on Facebook. The only thing you need to figure out is how to approach them and stimulate engagement.

That’s why we at Dating Factory take this part of the job quite seriously. Optimizing your Facebook business pages for the right users is of great importance to anyone who is interested in making it big online.

In the following segments of this article, we’re going to share some of the key things you should focus on when creating and promoting your Facebook business page.

1. Fill In Your Company Profile From A-Z

We know that this might seem a bit redundant, but neglecting these details could cost your business more than just a couple of users.

You might think no one really pays attention to things like business page’s description, category, and similar information – but you’re wrong. Investing a bit of time and effort to your business information and details can do wonders for your brand on Facebook. It can present you as a professional, authoritative, and trustworthy source, which is quite important if you’re in this digital marketing game to win.

It doesn’t really matter if you run a dating or a clothing company Facebook page. If you don’t fill in all the boxes on your page and provide your customers with all the necessary details in a clear and concise manner, you could bring unnecessary complications to your marketing funnel and thus, cost your business a lot of valuable conversions.

When setting up your brand’s page on Facebook, focus on selecting the right category that closely matches your business. This will help you clarify who you are, what you do, what sets you apart from the competition and what you sell, which will immediately have a positive effect on your overall page’s engagement. These details will also get your business in front of your desired audience through a simple, internal Facebook search.

Make sure to match your username with your brand name. Also, if you’re promoting your dating business on Facebook, it would be great if you could add your customer support phone numbers to your page, with specific available hours. Summarize what your business is about, share links to your other social channels and sites, and do your best to sum up your company’s mission a.k.a. what you’ve set to achieve, in a single sentence.

2. Focus on the Right Keywords

Placing your targeted keywords in the most important, strategic sections of your Facebook page is a crucial part of your optimization process. First and foremost, you need to optimize your URL, page title, and “About Us” section, because these are the most visible parts of your page. They are the ones that will appear in a search.

Having that in mind, it’s of great importance that you remember to match your page name with the title tag and short description, however; it’s not advisable to over-optimize your page. Go for what will seem natural to your users and always focus on the context of your actions.

3. Work on Your Page’s Overall Design and the Visuals Related to Your Business

Visual representation should play a crucial part of your online marketing strategy. Especially on Facebook. Profile and cover photos have a high level of visibility on this social media site, which only underlines their importance. Making sure that your profile and cover photos are presented in high-resolution, visually appealing and in-sync with your brand’s style is something that has significant influence on how your targeted audience feels about your business on social media.

Just look at FIBA’s page. Their page looks amazing. Apart from distributing smart, visually engaging content, they’ve also made terrific use out of Facebook’s new video cover page option. This is a great example of how you run a brand page on this network.

Rather than just simply uploading random stock photos, you should really focus on backing up your visuals with powerful messages that speak volumes about your brand and business. Draw extra attention to your current campaigns or services by promoting them with powerful images. The color choices and overall aesthetics play a crucial role. If you align them with your brand colors, your images will make your page even more appealing and professional.

Make sure your images look good on desktop and mobile as well. Keep in mind that your cover photo will display at 828 x 315 pixels on desktop computers and at 640 x 360 pixels on smartphones. Profile photos display at 160 x 160 pixels on desktop computers, and 128 x 128 pixels on smartphones.

To get more engagement and ROI out of your cover photo, try reinforcing them with cool captions. Include a killer copy with a link, related to your current campaign. Do your best to direct users to your website and provide them with enough reasons to browse through your proposals.

If you, for example, run a page for a dating site that focuses on a specific geo-location, make sure to back your page and posts with images that include some of the top, most-recognizable landmarks for that specific region.

4. The Rule of Publishing

Another thing you should keep in mind is that activity counts on Facebook. The “do it once and do it right” approach doesn’t apply here. You need to constantly bring new value to your page and entertain your targeted audiences.

It’s true, nobody likes a spammer but people also don’t really see any value in inactive business pages.

Moderation is key here.

You don’t want to overdo it, but you also don’t want to run a ghost ship.

Be smart, be tactical, and make sure that your posts are relevant to your audience. Rotate your images, update your page, come up with smart ways on how to repurpose and refurbish your visuals and content – and you’ll see your business and brand blossom on this social media site.

5. Add the RIGHT CTA (Call to Action) Buttons to the RIGHT Page

If you have ever browsed through a popular company page on Facebook, you have probably noticed some CTAs. And not just any CTAs – those that are really relevant to that business.

Facebook offers its users a lot of options here. You can include a Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More, and Request Appointment CTA to your page. The trick here is to add the most relevant one for your specific purposes.

Call to actions play a crucial role for your business on this social media site. They’re the ones that actually tell your users what kind of action they need to complete, in order to get what they want. That’s why they shouldn’t be taken lightly. You need to make sure that you have chosen a CTA that best fits your campaigns. For example, if you’re promoting a dental practice, it wouldn’t be really smart for you to add a “Send Email” call to action to your Facebook page. The only thing you would do with this CTA is add another unnecessary step for the users. The “Request Appointment’’ CTA is your best option here. Same goes for dating. You cannot really expect to add a “Play Game” call to action, if you don’t offer any games for users to play.

Also, consider pairing your CTA and cover photo. If you match the messaging on your profile with a desired action, you could win big here. Imagine offering a discount on your cover photo and pairing it with a “Sign Up” CTA – perfection, right?

6. The Messenger App

Recently, Facebook officially launched Messenger for Business, allowing users to chat with page owners like you chat with friends. Naturally this new, personal, real-time conversation option has completely changed the game forever; making it necessary for businesses to think about one-on-one conversations with their customers from a whole different perspective.

Enabling messages on your page is something that you need to do ASAP. Apart from that, you need to really dig deep through the settings options and adjust response time and instant replies, if you don’t want Facebook to display that you’re a business that ignores its customers. When your business is closed, you can set your messaging status to “Away”, so it doesn’t reflect your response time stats. Remember to set instant replies to frequently asked questions, so you can eliminate all the clutter from your page, without much hassle.

Final Thoughts

This sums up the most important optimization things you need to take care for your Facebook page. Even though these things aren’t really complicated, all the details mentioned in this article can have a huge impact on how your users see and feel about your presence on this social network. Make sure that you don’t miss any of the steps of this process and fall victim to trivial errors.

Oct 05, 2017

Ways to Increase Traffic to Your Online Dating Site

Even though Google now processes roughly around  3.5 billion unique searches per day, generating quality traffic to your site has never been a more difficult task; especially if you work in the dating industry.

Believe it or not, there are over one billion active websites on the Internet today. The vast majority of them are doing everything in their power to get as many users as they possibly can to visit their domains, browse through their pages, and eventually conduct one of the many desired actions that count as a conversion.

If we, for the sake of the story, assume that only one percent of those sites is dedicated to dating, that leaves us with a number of 10,000,000 websites. That’s right, to put in words – 10 million competitors! Every single one of us is faced with an insane task of competing with 10,000,000 brands for the same traffic.

Crazy, right?

And the worst thing about it all?

The competition has never been bigger or better, and the audience never quite as demanding.

Standard marketing tactics are no longer as effective as they used to be. People are becoming impervious to all sorts of pop-ups, banner ads, and adrolls, which is why the publishers from all corners of the world are starting to experience enormous difficulty with generating traffic to their sites.

Mindlessly chasing people around the Web via basic paid media is continuously bringing worse ROI, which is why a lot of online business owners are starting to eliminate it from their overall marketing budget and strategy.

It’s time for a revolution! If we want to maintain a steady flow of visits to our site, we need to rethink our processes and current strategy. It’s imperative that we update our marketing playbooks and fill them with tactics that actually stimulate people to conduct any of our desired actions.

In this day and age, people don’t like being sold. We now live in the ad-blocker era. As PaigFair claims, more than 200 million Internet users use ad-blockers today. Wall Street Journal did a great piece on this subject, in which it was explained that these blockers are costing publishers significant amounts of money. According to their findings, publishers lost $21 billion in 2015 alone.

To everyone who runs any type of online business, these are quite alarming numbers. Traffic is the lifeblood of every successful online business. Without a constant flow of new visitors coming in, your business will surely fail. Relevant website traffic is what all online businessmen and webmasters want, regardless of the niche or the market in which they operate. The number of intelligent visits to your website is often interpreted as the number of possible, highly-interested customers you’ll have at your store. The more you drive to your site, the better the chances you’ll have of making a sale or generating new subscriptions.

Maintaining a steady flow of quality website visits is the first step to generating quality leads, gaining new customers, and growing your business. It’s the only way to earn more money and provide yourself with enough reasons to expand your product lines, hire more people, open new locations, and invest in research and development for new ideas, etc.

In order to help you grab a slice of that desired traffic, we have listed four surefire practices on how to grow your brand online, gain new customers, and increase site visits in this highly competitive and demanding market.

Start Blogging

Every online business, regardless in which market or niche in which it operates, should have a blog. A quality company blog can turn your entire business around. It can help you develop authority online, drive intelligent traffic to your site, create an actual base of readers that will frequently revisit your site and pages, and engage your potential clientele.

Apart from bringing new people to your site, a quality blog also has the power to convert those visits into actual leads. If you prove your quality and worth to your potential clientele, it will be a lot easier to convert them into your actual paying customers.

When you really think about it, each relevant topic or keyword presents another opportunity for you to reach out to the right audience and convince them you know what you’re talking about.

Creating trust is probably the best thing you could do for your business online. If people start to remember you for your knowledge and expertise, they’ll start to organically share your content, and thus significantly increase your site visits and the possibility of making new clients or customers.

Blogging is a necessary marketing tool today that drives long-term results. It works because it actually offers something useful or interesting to the users. A blog is not an aggressive strategy for promoting your brand and business. If done right, a blog will only attract visitors that are interested in what you have to say about a particular topic. It will only appear in front of people who are actually searching for what you’re offering. That’s why it’s so effective.

If you want to make some real ROI with blogging, you need to come up with a sound strategy.  Research your competition. Try to figure out what’s going well for them and what you can do to beat them in their own game. Also, pay attention to their writing style and formatting. Focus on the design, user interactions, and keywords and topics your competitors are covering on their blog.

Once you do all that, it’s time to move on to the second phase and identify your blogging goal and demographic. Before you even type a single word into your CMS, you first need to identify why you should have a blog in the first place. You need to know what’s in it for you, and what for the readers. Your goals should be ambitious, but realistic. They should push you to work hard and smart. When you check all these things from your list, tailor your content strategy around these goals, plan your plots, and invest time in creating and publishing relevant, unique, and in-depth content.

Content Marketing

Even though 53% of questioned marketers say that blog content creation is their top inbound marketing activity, you shouldn’t stop there. Blogging is great, but it’s not enough. Running a company blog should represent one of the many activities you do under the roof of your overall content marketing strategy.

Content marketing is the ultimate solution for those who are struggling to generate quality visits to their site. It’s the first step to getting your leg in front of your competitors and beating them for your desired traffic. As you probably know, content is a strategic approach to creating and promoting compelling messages that have the power to influence how your targeted audiences sees and feels about your brand. Its main purpose is to grab people’s attention and guide them through your sales funnel until they make a conversion on your site.

This technique has proven itself valuable to most brands online because it provides their potential shoppers and clients with something useful. Every intelligent content marketing strategy is designed with having in mind the user’s needs and interests. It’s a reliable and cost-effective source for generating new, quality traffic and potential clientele. It also does wonders for your returning visitors metrics. If people get what they came for when they encounter your content, the chances are they’re gonna keep coming back to your site.

Content marketing gives us the chance to demonstrate how well-educated, experienced, and creative we really are about our niche and industry. If you understand your targeted crowds’ interests, what troubles them, and what you can do in order to help them overcome their issues, you are going to see some significant increase in your site visits and conversions.

Aligning your users’ interests with your expertise and business objectives will surely help you win big with your content marketing.

SEO

If you want to steal some quality traffic from your competitors, one of the things you could do is best them at SEO. Optimizing your website, pages, brand and business for search is still one of the most intelligent ways you can achieve success on the Web.

A lot of digital marketing experts claim that, if done right, SEO brings the best ROI out of all popular marketing and advertising practices. The best thing about investing in SEO is that it allows you to intelligently advertise your brand to your desired audiences. Your site and pages only appear in front of the users the very moment they are searching the Internet for keywords that are relevant to your website, business and offerings. Nobody is being exposed to unwanted material here. That’s why SEO works.

In case you’re not familiar with the statistics, Google now processes more than 40,000 searches per second. Users from all corners of the globe are constantly using the world’s most popular search engine to find answers to numerous questions and problems. Having these numbers in mind will help you find a way to climb the ladder in Google’s search, especially if you are running a small site and company.

Investing in search engine optimization helps small to medium sized businesses grow on many different levels online. It increases their brand visibility in Google’s SERP and improves their credibility. It doesn’t really matter what you do or sell online, your rankings in search matter. Having awful rankings is no longer acceptable. In this day and age, no one really trusts a business that doesn’t appear on the first page of Google’s search results for relevant topics.  

Native Advertising

Even though people now hate classic advertisements, they still buy stuff. They are still interested in learning about new products and services, only in a way that isn’t really all that aggressive and boring. The only thing that has really changed is the fact that today’s Internet users demand more from brands than just lazy call-to-actions. “Buy now,” “click here,” “visit,” “sign up” – these phrases now drive potential customers away. People are sick of them, especially the Millennials.

Even though they despise classic advertisements, recent studies have shown that Millennials trust branded content. Having these findings in mind, we can easily infer that in order to survive in today’s world and drive traffic to our site, we must first analyze our targeted audience, see which sites they frequently visit and why, and figure out how to “organically” appear to them.

This is where native advertising comes to shine. For those who are not really familiar with how this concept works, native advertising has very little to do with generic brand and product placement. This agile way of promoting your business online focuses on distributing educational, emotional or just plain ol’ entertaining content on platforms that have large followings of people you’re trying to reach. Native advertising provides brands with an unique opportunity to casually appear on mediums that are frequently visited by their targeted audience, and thus create a whole new level of trust and understanding for their own business in the heads of your potential followers and clientele.

Over to You

Thank you for taking the time to read this blog post from top to bottom. I hope it helped you understand that in order to drive some quality traffic to your site, you have to really cater to your audience’s needs and desires. You have to provide them with something that’s truly valuable in their eyes, and not just bombard them with boring and predictable advertisements.

Sep 15, 2017

The Benefits Behind Running Community Sites and 4 Ways to Monetize Them

Even though it may sound a bit cheesy – communities are the mind, body, and soul of every online business. It’s the only thing that can actually build a certain brand on the Web; not you, your products, or services. The community is what makes it truly valuable. Finding the right color, logo, and website has very little to do with it. The only thing that can really transform your online business into something more are the proud followers you have picked up from the grassroots level. They have identified with your mission from the very start and stood firmly by your side on your journey from zero to hero. That sort of loyalty cannot be bought or gamified.

Let’s look at Reddit for a second. In all fairness, this has to be one of the ugliest websites on the Internet. Everything on it is so plain, out of date, and confusing. The design is terrible and the UX is even worse. And yet, it still works like a charm. This year’s survey claims that Reddit now counts over 542 million visits per month, 234 million of them being unique. These statistics have put Reddit all the way up to the number 9 position on the World’s Most Visited Websites list. That’s right; the number 9 position, out of 644 million active websites, according to Netcraft. Crazy, right?

What Makes Reddit Such a Popular Site?

The fact that Reddit has 50,000 active communities, in which thousands and thousands of users frequently discuss everything that comes to their mind, makes this site popular. Reddit has a rich and neatly segmented audience, built around every popular topic, from business to entertainment.

But Reddit is just one of many examples out there. There are dozens and dozens of active community sites today that have more than a million registered users. Some of them being 4chan, Bebo, Something Awful, OffTopic, IGN, etc.

Considering this, regardless in which niche or market you operate in, you should always first think about your community. Before you even start to work on your website and its design, it’s imperative that you first have a pretty clear idea of which community you’re targeting and how to bring its value to your own domain. Once you have a real sense of the people that you’re trying to reach, everything will go a lot smoother.

This goes for every business, not just dating.

You can build a big community around any topic online. There is a huge number of communities on the Web, and the range of possible conversation topics is basically limitless. Interested in ice chewing? There’s a site for that. How about vacuum cleaners? Need advice on how to fix your vacuum cleaner? Join ifixit.com. Wanna meet vampires? Check out vampirewebsite.net. This is a community site dedicated to people who think of themselves as vampires, and are interested in meeting other individuals who share the same beliefs.

Every single one of these communities is just a click away. Most Internet communities are small and specialized because there are only so many people in the world interested in a certain topic. But that doesn’t really mean that they are worthless. It doesn’t mean that you ignore your core audience, regardless of its magnitude.

People Want to Connect

We do. That’s how we are wired.

As business people, we tend to think about connecting to our audiences from all sorts of wrong angles. Instead of seeing them just as leads and potential customers, we should really start to acknowledge our followers for what they really are – the lifeblood of our business.

Communities are extremely important for businesses because they have the power to:

  • Ensure our voice is being heard;
  • Provide first-hand info on what your customers want before you offer a product or service;
  • Position our name and brand as an authority figure in our niche or market;
  • Expand our reach and connect with other leaders and potential customers.

These are all essential elements for every business.

Considering all these points above, we can easily agree upon the fact that by taking care of a potential group, bringing it together in an environment that’s truly tailored to their needs and preferences, we are basically assuring good health for our brand and business.

We need to nurture those relationships in a form of a community. The only way we can do that is by:

Creating content that demonstrates we really know our business and niche;

  • Creating content that educates;
  • Creating content that builds trust;
  • Sharing relevant user-generated content;
  • Sharing relevant and powerful content written by others;
  • Taking actual interest in other people’s passion;
  • Stimulating them to connect and reach out to other members;
  • Listening to what people are saying;
  • Becoming a source of inspiration to those less involved in your network;
  • Supporting the cause or an idea, with direct benefit.

The goal here is to bring people together, get them to trust you and perceive you as a knowledge leader, stimulate them to start sharing, learn everything you possibly can from their interactions, and apply that new knowledge to your products and services.

Understanding the Concept – What Makes and Breaks a Certain Community

The community isn’t a marketplace. That’s probably where most people go wrong when they try to gather their targeted crowd around their cause. It’s not an ecosystem where you can just shove shameless advertisements down people’s throats.

Nope. Online communities don’t work like that. They’re built around service and interaction.

The idea here is to participate – not ask for favors. You can occasionally ask your community to try new products, attend a webinar, or sign-up to your list, but not all the time.

As a brand, you cannot really lead a one-way conversation with your audience and expect from them to care about you on a deeper level. If they see that you are chasing them with an order form, they’re going to leave. You need to help your community thrive, not just milk it dry.

You need to become a real community member. You need to engage the audience; far more than anything else.

In order to truly build a community around your brand and make money while doing it, you need to come up with a holistic business strategy. Even though the benefits that come with starting and leading an active online community are endless, precisely calculating your ROI here is just something that cannot be done. In this process of “giving without expecting something in return,” the real strength comes from the relationships you make along the way.

For example, a lot of small businesses actually benefit from their communities. Back in 2010, David Edwards, founder of a New Mexico Tea Company, was having money troubles. The bank refused to give him a $5000 loan, so he looked at his community for help. He ran out of cash and asked his loyal customers to help him raise that money and keep his small retail store and online tea shop going. David set up a gift card program where he promised to pay back with interest everyone who contributed to his cause. Being a sweet guy and an active member, the community came through for David and helped him raise that money.

This is just one of the examples. As I already wrote, the real benefits here lie in trust and loyalty. That’s the only thing you cannot buy. Loyalty has to be built. Even though precisely calculating your ROI in this department is close to impossible, however; there are still numerous different ways you can make some cash via your community.

1. Membership Management

Once you get the ball rolling and build a community interest around your cause that’s big enough, you should really start charging for membership. You should also include a method for tracking your members. If you offer quality content or access to a specifically tailored group of people, your potential new members will surely be willing to pay for their membership. If, for an example, you run a Christian dating site that hosts a lot of meet and greet events, other lonely Christians will surely be interested in paying to join.

The only problem here is to figure out the right billing system for your site and community. What program will you be using and how will your charge for the membership? Are you going for a once-off fee or a recurring payment program?

My advice here is to look at what your direct and indirect competitors are doing and how does your product, meaning community, compare to theirs.

Once you do that, you should figure out the best value of your products and how to actually bring that to your members.

From there, you should try to setup a reasonable price for the membership.

Think about what you’re actually doing for the users. If you’re offering around-the-clock support, you can probably charge more for the membership. List down the perks before making your final decision. Also, be sure to always survey your audience first to see what price range are they willing to pay to join your network. Think about how many new members you want to gain each month, how much you want to earn, and then determine the fee needed to achieve that.

Once you do that, you can start working on your marketing. For example, you can set up various membership program with different benefits, like discounts for people who pay for more months in advance, etc.

2. Affiliate Marketing

Affiliate marketing still works. It is still one of the most popular and quickest ways to make money from your community website. By endorsing products on your community site, you could really make some serious money for almost nothing. The trick here is to pick the right products to promote. If you find something relevant to your audience and share it on your community site, they’ll most likely click on your affiliate link and purchase the products.

The commission goes somewhere from 30 percent to 70 percent of the product/service price, which is great. You can promote an ebook, makeup, basically anything. A lot of companies now have their own affiliate programs.

The trick here is to find something that’s actually useful to your community members. You don’t want to spam them with everything that comes your way. Check out sites like Commission junction, ShareASale, and Clickbank to find products you’re comfortable promoting on your site.

3. Invest in PPC and Sell Ad Space on Your Site

Paid advertising still offers great ROI. Google’s AdSense is really simple to use. All you have to do is sign up for the program and Google will place a code on your website that will identify your content and start displaying relevant ads next to it. For example, if you run a community website built around dog lovers, Google AdSense will start showing dog food and dog trainer related ads to your audience.

Sweet, right?

Another way to make money from your community site is to simply sell your own ad space directly to companies looking to promote their products all over the Web. As a community site administrator, you can offer them exclusive access to a specific group of people that have a high potential of becoming their customers. Let’s stick with the dog lover scenario. If you run a community site that has a lot of active dog lovers on it, pet shops will surely want to advertise on it.

4. Location Marketing

Location-based marketing is huge right now. Believe it or not,  60% of searches now come from mobile devices. According to Google, that’s roughly around 2,100,000,000 searches per day. That’s a lot. As Salesforce claims in their report, 68 percent of companies have made mobile marketing a crucial part of their overall marketing strategy. In fact, more than 70 percent of them now believe that mobile marketing is the core of their business.

The above-mentioned statistics have basically opened the door for mobile-driven marketing and location-based strategies. More than 58 percent of the above-questioned businesses now have dedicated mobile teams in their companies. Figuring out the right way to approach geomarketing is currently their number one goal in business.

Regardless what you sell or do, your consumers and customers want top-notch, personalized experiences. They want something that enhances and improves their day-to-day activities. That’s why mobile and geomarketing is now something in which most retail companies invest. They are doing their very best to come up with tactics that allow their brand to make use of various locations and deliver to their customer’s personalized messages that stimulate engagement.

Just look at what Tinder did. This company has successfully made geomarketing a central figure of their community growth strategy. An estimated 50 million people use this app every month. It is used world-wide, in about 30 different languages, and research shows that there are around 12 million matches made through it each day.

Of course, this is just one of the many examples. Geomarketing is the real deal. If you have a community of active users, you can surely benefit from adding geomarketing to the mix. The trick here is to really know your community. The more you know and learn about your customers and their desires, and how they would like to use geo-location technology, the better the chances you’ll have of providing the content that exactly matches their needs and builds trust and loyalty. Nothing drives more engagement (and sales) like making your content timely and appropriate to your user’s location.

Over to You

Thank you for taking the time to read this blog post from top to bottom. I hope it helped you understand the value of owning an active community site and how to make money from it, without spamming your users. If you have anything to ask or add, feel free to write your thoughts in the comments section below and I will do my best to get back to you ASAP.

Aug 30, 2017

Top 5 Advantages of White Label Dating Site

The online dating industry is booming and NOW is always a great time to take advantage of that. Perhaps you have an idea for a niche market, a new spin on the current products, or a service that will make your site stand out. Maybe you already have one or more sites and are looking for ways to expand or improve. It could be that you’re intimidated by the tech end of the online dating world and don’t know if you could be successful on a platform you don’t fully understand. A White Label Dating Site, like ours at Dating Factory, can help you with all of that- they can help to make your current site or big business idea a smart, successful venture. Here are some of the top reasons you should consider using a White Label Dating Site to build your business. more…

Aug 17, 2017

How Backlinks will Significantly Boost your SEO

Using reputable backlinks can both boost your SEO significantly, while also giving your site credibility. Think of it as success-by-association. If you connect yourself to a successful site via backlinks – Google will recognize your page as being on a similar level…and so will your readers.

You will essentially be gaining SEO credibility and reputation through the sheer action of associating your site with, what google deems to be, a well-established site with a large following. However, you can’t simply backlink-at will…there are some guidelines that should be followed so your efforts don’t have a reverse, and negative effect.

 

Here are some tips to make sure you thrive with your backlinking efforts:

  • Relevancy is key  Always keep it relevant. Don’t just backlink to a popular page that has a vague connection to your topic – this can result in penalty points from Google Algorithms. Keep your backlinks focused and relevant to your topics at all times. It’s better to have a relevant backlink to a slightly less popular page, than a backlink to a wildly popular, though completely unrelated page.
  • Build your backlinks gradually  Search engines notice when a site builds backlinks too quickly, and penalizes sites who appear to be rigging search engine rankings. When setting up backlinks, take the slow, natural route – the penalties aren’t worth the risk. Remember who won the race between the Tortoise and the Hare…
  • Who links to your competitor sites?  With a little bit of research, you can find perfect sites to link your pages to, ie: your competition’s link hosts. Open Site Explorer and ahrefs are excellent resources to do a little digging into potential backlink targets.
  • Use keywords as anchor texts  Exact-match anchor texts, or anchor texts rich in keywords, are an excellent way to boost SEO results. Again, this should be executed in a natural way, keeping with the flow of your article. Keywords, especially exact match anchor texts, should never just be dropped into a post – they should be worked into your content as smoothly as possible.
Jul 05, 2017

Cashing in on Dating Niches: A How-to Guide

Securing success in any business begins with matching your product with the right audience. The same goes for the dating business.

Finding a unique niche requires securing a specific audience to market your dating site to. Being efficient and able to spend less money on higher quality leads is the ultimate key to success. This will enable you to know your audience better, and tailor fit your marketing strategy to reach them. This way you can set the key messages and identify the keywords of interest to your audience, but also set your campaigns with precision. Plus, you will see monetisation sooner. more…

Jun 27, 2017

AWE Berlin 2017: Looking back on an amazing week

 

Affiliate World Europe hosted their biggest event to date on 14-15 June in Berlin, where affiliates poured in from the world-over, pooling ideas together, strategies and business philosophies together. There were thousands of affiliates in attendance, making it the optimal place to get the inside scoop on all of the latest trends in affiliate marketing.

Dating Factory representatives had prime real-estate (just beside the Beer Garden!), where they got the chance to meet their affiliates in person, and discuss Dating Factory’s exciting plans for shared future success.

Here’s what our reps had to say about Berlin:

Sharan Garcha, Business Development
“This was my 4th time attending an Affiliate World conference, and they never let us down! Each conference is an improvement from the last. AW does a spectacular job organizing which I would call, one of the top affiliate networking events held in Europe.  We always return very excited, with a tremendous amount of opportunities for new business.” more…

Jun 07, 2017

Top 5 AWE Berlin Events We’re Most Excited About

The AWE – Berlin Conference is only one week away, and we can barely contain ourselves! Are you as excited as we are?

Here are some events that we’re particularly excited about:

1. Trey Lewellen’s presentation

This keynote speaker will be detailing the peculiar story of a multi-million dollar niche’s discovery known as The Flashlight Campaign. By the end of Lewellen’s presentation, you’ll have all of the juicy details and tips to help you cash in on any potential niche goldmines. more…

May 10, 2017

The Dating Industry’s New Direction

An Interview with Agile Wings’ CRO Jenny Gonzalez

After quite a few partners voiced their demand for White Labels, Agile Wings were faced with a decision; develop their own White Label, or purchase a pre-existing, well-established White Label company.

Gonzalez describes how Agile Wings approached many of their biggest competitors, some of the biggest players in the White Label provider-market, before finding the perfect match in Dating Factory.

“After gauging what the market was like, [Agile Wings] decided that they wanted to purchase Dating Factory because of the international factor; the number of languages offered, and sites, and existing partners that Dating Factory had. It was a really good addition to the business that the group already had.”

Gonzalez believes that the evolution of the company has been nothing but beneficial for Agile Wings, and partners alike. more…

Apr 25, 2017

Get Parameters: Mining for Your Golden Keywords

As most successful professionals in the online marketing game will know, half of the battle for profit lies in pinpointing futile investments so you may reallocate both funds, and focus, towards those that successfully bring you returns. A prime example of this can be found in Keyword investments, where optimisation can always be strengthened by trimming the fat, and getting to the prime beef – your golden keywords. more…

Mar 13, 2017

Is Content Marketing a Good Strategy for Dating Brands?

The answer is YES!

Content marketing is everywhere you look online. You’ll see a wide variety of brands and industry experts preaching about the power behind strategically creating all sorts of different blog posts, videos, newsletters, webinars, use cases, case studies, white papers, success stories, etc. that serve to educate users and spike up their interest/need/awareness for the company, product or service.

In the last 12-24 months, content marketing has been trending like crazy. It’s all everyone’s talking about. Regardless if you work in a dating industry, marketing, fashion or somewhere completely different, you have certainly heard a lot about this form of marketing, especially if you operate in the B2B world.

more…

Dec 22, 2016

How to Grow Your Online Dating Business using White Label Solution

Success online dating businessGrowing your online dating business is no easy task. Trust us on this one. In fact, it’s hard as hell.

How come? – Well, let’s just say that at this moment there are literally millions of active dating sites online.

And the worst part of it all? more…

Oct 03, 2016

Are You Making Common Mistakes With Your Social Media

Common Social Media Mistakes For White Label DatingToday, the success of an online dating business often comes down to how successfully they communicate their worth online through interacting on social media. The problem is, many businesses are shooting themselves in the foot by making these all-too-common and deadly mistakes.
more…

Sep 13, 2016

Seeking An Affiliate Manager For Seeking Publicity

Seeking Publicity Is RecruitingSales – Gzira, Malta
Want to be part of an all-star team? – Our Online Dating Business Group is expanding rapidly and we are now looking to recruit an Account Manager with razor-sharp skills in sales with a great focus on acquiring new affiliates/partners both in existing and new markets. We are looking for a natural sales person with great people skills and an eye to identify, fantastic opportunities.
more…

Jul 25, 2016

How to Use Social Media to Improve Your SEO

Social Media For Online Dating SEOUsually, social media is fun but SEO is boring. So how about using social media to boost your White Label Dating Sites SEO? Sounds interesting, does it not? There are many ways (unusually) you can actually use your social media online presence to benefit your dating sites search rankings.
more…

Jul 04, 2016

How to Measure Social Media for White Label Dating Sites

Measuring Social Media For Online DatingMost online businesses have accepted the fact that social media is a major factor when it comes to successful online marketing, but many don’t know how to get started.
more…

Jun 20, 2016

How to Market Your White Label Dating Site on YouTube

How To Use YouTube To Market Your Dating SiteIf you use video to market your online dating business, you already know nothing gets more traffic than YouTube. YouTube receives about 65 percent of all the video traffic in the world, so if you use video to market your business, you cannot ignore this site and get enough traffic to your business.
more…

Jun 14, 2016

Social Media Strategy For Online Dating Sites

Online Dating Social Media StrategySocial media is one of the most powerful tools in your digital marketing tool kit. If you use it correctly, you can create a strong personal connection with your prospective customers and future white label dating members. However, marketers often make the mistake of diving into social media without a clear plan or strategy.
more…

A collection of Dating Factory News