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May 05, 2016

Exclusive 20% Off GDI Amsterdam Conference Pass

Exclusive 20% Off GDI Conference PassFor the first time ever, the Global Dating Insights Conference is going to be held in mainland Europe after two successful years in the UK. The conference date is fast approaching and we have secured an outstanding, exclusive deal for you if you wish to attend.
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Apr 27, 2016

Agile Wings Talks Dating Factory And Big League Ambitions

GDI Interview With Agile WingsDuring the second half of 2015, Global Dating Insights revealed that the fast-growing tech investment firm Agile Wings had acquired the leading white label platform – Dating Factory, in a shock move that shook up one of the industry’s biggest sectors.
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Apr 26, 2016

Basic SEO Tips For White Label Dating Sites

Basic SEO Tips For Online Dating SitesIt seems that way too many dating business owners are hung up on search engine optimization (SEO) and wanting to appear top of the main search engines for their chosen normally highly sought after keywords and phrases.
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Apr 14, 2016

We Are Looking For An Account Manager

Dating Factory Is RecruitingWant to be part of an all-star team? – Our Online Dating Business Group is expanding rapidly and we are now looking to recruit an Account Manager with razor-sharp skills in sales with a great focus on acquiring new affiliates/partners both in existing and new markets.
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Mar 24, 2016

What does Googles text ad changes mean for me?

Google Text Ad Changes For Online DatingFor as long as we can remember, google text ads have shown on the right side of a Google search engine results page (SERP). Then at some point in February it all changed. Ads started to appear only at the top and bottom of the list or organic results with no obvious reason for the change (as far as we knew). So what does this mean for your online dating PPC campaigns?
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Mar 24, 2016

Celebrate our 7th Birthday with us

Dating Factory Is Seven

From tiny seeds great Oak trees grow!

Seven years ago a group of affiliate marketers started to plant the seeds of an idea to create an internet dating product that would be used worldwide by thousands of online marketeers. So in early 2009 the seeds were planted and by April of that year the process was begun. The seeds that had been planted earlier were starting to grow and the first partners were lined up to be part of the network. A team was assembled and slowly the ingredients were ready to be blended together to start the process of creating a top quality product.
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Mar 08, 2016

What is Negative SEO and How to Protect Your Dating Site

What Is Negative SEONegative search engine optimization (SEO) is generally referred to as: ‘when a website purchases links and forwards them towards a competitor’s online dating website in order to destroy their Google rankings’. A few other examples of negative SEO include tactics such as review bombing (paid and perfect reviews), hacking a website to damage, or by simply reporting other websites’ “black hat” tactics to the search engines. This is bad for your dating site.
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Feb 09, 2016

How to Optimise Your Online Dating Sites Facebook Page

Facebook For Online DatingFacebook is the ultimate marketing tool when used properly can generate huge results for your Online Dating site. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of single people. And with a few tips, you can learn how to optimize your Facebook business page to generate higher rankings, make it easier to find, and eventually get big profits through customer conversions.
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Feb 04, 2016

We are all winners together

Dating Factory Win AgainWe are all winners together – Most of you will be aware that the Annual iDate Awards are held in USA each January, with this year’s awards taking place in Miami on 26th January.
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Feb 01, 2016

Why Are White Label Dating Sites Better Than Building Bespoke Or Custom Build

Why White Label Dating Sites Are Better Than Custom BuiltAs an online dating entrepreneur or a go-getter with a niche dating business idea your first instinct may be to try the do-it-yourself solutions. After all, that’s what being an entrepreneur is all about, yes? No, not always. In many cases, building a custom dating site from scratch in an attempt to meet the exact specifications of your anticipated customers or members can be a route to failure, because building your own solution or site can lead to:
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Jan 12, 2016

How to Market Your Online Dating Content In 2016

How to Market Your Online Dating Content In 2016The world of content marketing and online dating can be challenging, confusing, and frustrating, but at least you can never say it’s boring. There are always new ways of engaging your customers, new trends in competition and user behaviour, and new opportunities to find additional online visibility. The best performers in the dating industry aren’t the ones who can repeat a process efficiently over and over, but instead are the ones who can adapt their approach fluidly and flawlessly as these new trends and technologies take hold.
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Dec 21, 2015

Top SEO Strategies for your Dating Site in 2016

SEO Strategies For Online Dating In 2016If you do great work with your (SEO), it could mean a significant amount of revenue for your dating business. It is actually that simple. At the same time, however, it is also an ongoing initiative and needs to be tended and nurtured. Once you generate a steady stream of traffic from SEO to your online dating site, you need to constantly be maintaining and improving your SEO (Search Engine optimization) in order to keep those rankings (SERPs) you have worked so hard for.
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Dec 17, 2015

Why Social Media Is Vital For Online Dating Sites

Social Media For Online DatingIf you are a small dating business and you have not yet made the effort to make your dating business known on social media, you are making a huge mistake. The methods businesses are using to market their services and products have changed completely over the last 3 years, and the addition of social media as a major form of marketing is one of the biggest changes. If not the biggest!
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Dec 16, 2015

How to get Backlinks for Online Dating

Link Building For Online Dating SitesRelationship building for online dating is the new link building for dating sites and white label dating platforms. Gone are the days of black hat SEO and buying links to boost your way up the rankings; after the various Google updates, the best way—the and only way—is to naturally build links from related, high caliber dating and blog sites through relationship building.
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Dec 07, 2015

New Casual Responsive Product now live on Dating Factory platform

Dating Factorys New Casual Responsive Product Now LiveThe product you have all been waiting for is now live!

Our new Casual Niche is available for you to use today. This is a significantly different product as it was designed from the ground upwards in order to give maximum performance and conversion rates for the sites you launch in this niche.
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Nov 26, 2015

November Partner Newsletter 2015

Well that’s November nearing its end and winter is indeed coming in the northern hemisphere. However, we don’t want to keep any of you out in the cold, so as always here’s our monthly update so that you know exactly what’s been going on at Dating Factory.
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Nov 26, 2015

How To Localise Your White Label Dating Website

How To Localise Your Online Dating Site5 Mistakes Made When Localizing You’re Dating Website. Many online marketers underestimate the challenges involved in localizing an white label dating website’s to chase conversions in more than one marketplace. Once the design and compelling English language content are in place, it just seems logical simply to translate that text and start selling in other many other countries.
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Nov 26, 2015

How To Promote Your White Label Online Dating Site

How To Promote Your Online Dating Site5 Online Marketing Tips To Promote Your White And Private Label Dating Templates. Online dating search terms are some of the most expensive keywords you can buy, and the competition in this industry is massive. You can pay as much as £15 per click for even some of the more regional keywords.
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Nov 26, 2015

Organic Content Promotion That Really Works For Online Dating

Organic Content MarketingIf you want your future dating members to find your online dating site, creating compelling content is a must. Actually, quality content is the foundation of effective content marketing strategies for thousands and thousands of successful internet dating companies.
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Nov 25, 2015

Do you want to know the secret to high CTR banners?

Welcome to PerfectBannerAt Dating Factory we are always impressed by the ingenious ways our amazing partners find to promote their white label dating sites on our platform and we aim at helping all of you improve your marketing efforts with the best tools on the market.
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A collection of Dating Factory News