Start Now!


Oct 25, 2013

The perfect summer had to end sometime

Please let me introduce myself to those of you who don’t know me yet (hope there aren’t many like these).
My name is Nick and I’m your account manager.

Oct 21, 2013

Best Dating Company

Exciting things are happening at Dating Factory – New changes, exciting events and most importantly another win at the YNOT Awards!

As always, we look forward to the chance to meet up with you at industry events. With iDate São Paulo just around the corner, we would like to encourage you to attend some of these upcoming shows and give us the opportunity to see you in person!

Until then, take a look at some of the exciting new changes here at Dating Factory!


Sep 18, 2013, Introduces Jewish Dating Niche to Their Platform

As the number of Jewish singles logging onto the Internet in search of finding true love continues to grow, welcomes the Jewish Dating niche to their white label dating platform.

Jun 06, 2013

Dating Factory Dinner in Stockholm

As you may know, Dating Factory makes sure to attend every single event in the industry, and we’re always happy to meet our partners there. For some reason, however, our Swedish affiliates are difficult to get hold of.

As the famous proverb says: “If the mountain will not come to Mahomet, Mahomet must go to the mountain.” So we asked ourselves, Why don’t we go to Sweden ourselves and finally put some faces to our partner’s names? So, last weekend that is just what we did! more…

May 31, 2013

Google Analytics – Analysis Tools

If you read my previous article on Google Analytics (GA), then you hopefully have already set up your own GA Performance tracking and are accumulating valuable performance data and insight into your dating site. This article will look at the available analysis reports that come as standard in the Audience section of GA.


May 30, 2013

Google Analytics – a must have tool for site performance insights

When setting up a dating site, there are a number of key performance criteria that you need to keep visibility of and that must be managed effectively to continually drive performance improvement. If you are serious about building your dating site’s brand, quality of conversion and profitability, then on-going analysis of your site’s performance must become a routine discipline.


May 30, 2013

Dating Factory at the first ever MUNDO Meet-Up

This past weekend, I was fortunate to be able to represent Dating Factory at the first ever MUNDO Meet-Up held in the beautiful city of Barcelona. The Meet-Up was hosted by MUNDO Media and sponsored by media buyers and advertising network companies. The event took place May 24-26 at the Ayre Hotel Caspe Barcelona and offered a great opportunity to meet with some of the best and the brightest in the industry.

Friday night’s welcome party, held in the Marmalade bar and restaurant, kicked off the event allowing all attendees the chance to begin networking while taking advantage of the free food and drink made available to us all night long. more…

May 21, 2013

The State of B2B Social Media for 2013 Roundtable

I attended an excellent roundtable at last Friday on ‘The State of B2B Social Media for 2013’. It was a very helpful experience, and I was able to learn a lot from B2B Marketing. The Social Media Benchmarking Report was produced by B2B Marketing and is designed to provide an insight on key social media trends and activities in B2B businesses. I took some notes on the topics presented that I deemed would be helpful to all of us marketers and business owners in light of social media in the business.


May 15, 2013

Determine which of your keywords bring sales

Google Pay-per-click marketing enables you to advertise on Google, getting your message out to a vast audience of internet searchers. more…

Apr 02, 2013

Effective use of metatags

This article will focus on the effective use of metatags in SEO (Search Engine Optimisation). Why are they essential to SEO and how can you leverage them to your advantage? more…

Apr 02, 2013

Private Label Dating Provider, Dating Factory, to Host Workshop at 2013 Phoenix Forum, the leader in online dating white labeling services, will offer attendees of the Phoenix Forum an insight into the Dating Factory platform this April in Tempe, AZ.

In addition to being a Platinum Sponsor for the event, Dating Factory representatives will host a workshop at The Phoenix Forum detailing Dating Factory’s award winning platform. more…

Apr 01, 2013

Private Label Dating Provider, Dating Factory, to Sponsor 2013 Phoenix Forum, the leader in online dating white labeling services, is set to sponsor The Phoenix Forum this April in Tempe, AZ.

Dating Factory has announced that it will once again be a sponsor of The Phoenix Forum. The event begins April 4, 2013 at the Tempe Mission Palms Hotel and will host 3 days of entertainment, information sharing, and education for the Adult Business Community. more…

Mar 15, 2013

Weekly Focus: Facebook Ads, New niche markets, WordPress blog post optimization

Nowadays there is no doubt that paid advertising is the most effective way to attract your target audience. Facebook is far ahead of the game in targeting ads based upon the unique interests of your visitors. Keep in mind that before creating an ad, you need to think about how much you can afford to spend. With millions of Facebook users, it is easy to expend the whole budget within first three days. In order to avoid this unpleasant experience, limit the budget by day and continue to check your campaigns daily to stop or to pause those that look too expensive for your budget. more…

Mar 07, 2013

White Label Dating Provider,, Introduces a Pet Inspired Niche Dating Site, helps animal lovers connect with the launch of, a dating site for singles with pets.


Mar 07, 2013

Optimising WordPress blog posts

In one of my recent articles, I discussed some key aspects of setting up the framework of a WordPress blog; you can revisit WordPress SEO basics here. The lifeblood of any blog is content and the posts that you create. This article will discuss how to optimise your WordPress posts and content for SEO. more…

Mar 06, 2013, White Label Dating Provider, Opens New Markets for Photo Enthusiasts and Geek Lovers

Dating Factory introduces two new hobby/lifestyle markets to their white label dating platform.

London(March, 6, 2013) – With millions of daters looking for love on the world wide web, hopes to make the search a little easier by adding the Geek Dating and Photo Dating markets to their existing white label platform. more…

Feb 25, 2013

Weekly Focus: Marketing, News, Events

The on-line industry is developing so quickly that the only accurate source of the info is the web space with rapid hourly updates on everything. We now use our laptops/computers/tablet as our principal working tools, and the ever-present internet connects us with business from all over the world. more…

Feb 22, 2013

Template performance and split testing

In my previous article on Tracking Conversion Performance, I referenced an exercise that was run between October and November 2012 to understand conversion performance based on the first touch point by the visitor, either the home, registration or log-in pages. more…

Feb 08, 2013

Weekly Focus: Marketing, News, Events

Goodbye, winter. Hello, spring. Welcome to February the last winter month. Let us guide you through the events and marketing tips that we think will be extremely useful for your business in February.

Feb 07, 2013

Tracking conversion performance

In October 2012, I started an experiment on testing selected Dating Factory templates to find the best landing page for registration conversions. The objective was to gain a better understanding of click through rates (CTR) and both conversions rates and costs (CPA or cost per acquisition), based on the first touch point for the visitor. The home page, registration page and log in page were targeted in a series of Google PPC campaigns with full tracking through to registration. more…

A collection of Dating Factory News