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Feb 22, 2013

Template performance and split testing

In my previous article on Tracking Conversion Performance, I referenced an exercise that was run between October and November 2012 to understand conversion performance based on the first touch point by the visitor, either the home, registration or log-in pages. more…

Feb 08, 2013

Weekly Focus: Marketing, News, Events

Goodbye, winter. Hello, spring. Welcome to February the last winter month. Let us guide you through the events and marketing tips that we think will be extremely useful for your business in February.

Feb 07, 2013

Tracking conversion performance

In October 2012, I started an experiment on testing selected Dating Factory templates to find the best landing page for registration conversions. The objective was to gain a better understanding of click through rates (CTR) and both conversions rates and costs (CPA or cost per acquisition), based on the first touch point for the visitor. The home page, registration page and log in page were targeted in a series of Google PPC campaigns with full tracking through to registration. more…

Feb 05, 2013

Dating Factory to Sponsor The European Summit in Barcelona, the leader in online dating white labeling services, is set to sponsor The European Summit this March in Barcelona.

London (February, 5, 2013) – Dating Factory has announced that it will once again be a sponsor of The European Summit 2013. more…

Jan 28, 2013

Dating Factory Introduces Indian Dating Market to Their White Label Dating Platform, the leader in online dating white labeling services, enhances their platform to include the Indian Dating market.

With the dynamics of dating in the Indian culture rapidly evolving and in order to service those Indian daters living in the UK and US, Dating Factory has introduced the Indian dating niche market to its white label dating platform. more…

Jan 24, 2013

Weekly Focus: Marketing, News, Events

Today’s newsletter is a very special one for us, and we want to express our sincere thank you for your support at iDate2013.


Jan 22, 2013

New Year resolutions and more from the Dating Factory product team

The holiday season is now over, and we are all very excited about the new business season ahead of us.


Jan 21, 2013

Dating Factory, White Label Dating Provider, Wins Two 2013 iDate Awards – Best Dating Software & SAAS Provider and Best New Technology

Dating Factory was named the winner of “Best Dating Software & SAAS Provider” and “Best New Technology” at the 4th annual Internet Dating Industry Awards.


Jan 18, 2013

Weekly Focus: Marketing, News, Events

Business success is closely associated with competition, and each company (regardless of size, because in this instance size truly doesn’t matter) faces competition long before they enter the market. The critical point of any business plan is how you are going to deal with competitors. So even if you have not started your business yet, you already have your first obstacle – competitors. The people who are in the same market as you are and who do the same business, right? more…

Jan 18, 2013

2013 iDate Awards: We Won 2 Awards

We’re so excited to announce we won 2 awards for Best Dating Software & SAAS Provider and Best New Technology! The 4th annual Internet Dating Industry awards took place last night in Las Vegas at the iDate 2013 super conference.

Jan 17, 2013

Develop your dating site – video creation and links

In my last article, I covered creating logos and unique content for your dating site. I will now cover video creation and site links for inclusion. more…

Jan 17, 2013

DatingFactory, White Label Dating Provider, Introduces USA Politics Niche, the leader in online dating white labeling services,has entered the political arena with the incorporation of the USA Politics Dating niche. more…

Jan 10, 2013

Weekly Focus: Marketing, News, Events

January has arrived, showering the Earth with snow and rain. This is the time of year we start to look toward the future, to see what it has in store for us.


Jan 10, 2013

Creating logos and unique content

I really enjoyed reading the latest article from Daniel Henningsson on how to make your site look unique. It is excellent and I will certainly be following up on some of his expert tips. In my recent article outlining a Dating site set up checklist, I mentioned a number of areas that I would cover in more depth when setting up a site, primarily aimed at making your site look different from the excellent, but basic, templates provided by Dating Factory. more…

Jan 04, 2013

Weekly Focus: News, Marketing, Events

Welcome to 2013!
This year is going to be a prosperous one, bringing you plenty of everything and making your dreams coming true.

Dec 21, 2012

Christmas Greetings from Tanya

Dear partners,

It is my great pleasure to send you my best wishes for the Holiday season this year. Have the very best Christmas and New Year parties, enjoy what this year brought to you and we look forward to more wonderful things in the year to come. more…

Dec 04, 2012

Dating Factory Appoints Cristiana Scolaro as the White Label Dating Provider’s Newest Manager of Sales and Business Development

Dating Factory, Europe’s leading white label dating provider, hires Christiana Scolaro to manage sales for the Spanish and French markets.


Nov 28, 2012

Weekly Focus: News, Marketing, Events

Exciting news! Dating Factory has been nominated for two 2013 iDate Awards.


Nov 27, 2012

Cross Dating, German White Label Dating Platform, Merges With Dating Factory

As a part of the ongoing internationalization, Dating Factory has acquired German White Label Dating Provider, Cross Dating.


Nov 23, 2012

Unique websites turn into gold!

Basically, a website is only as good as its content and look!

No matter what functions or services you offer on a website, they only attract visitors and/or members based on the looks and feel of your website! So if you are experienced in HTML, CSS and JS (JavaScript), creating a unique website with Dating Factory should be a piece of cake! more…

A collection of Dating Factory News