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Jun 06, 2012

Cookies, Slovakian language and other developments at Dating Factory

As we are entering summer in the North hemisphere, our Dating Factory news is getting hotter and hotter by the day. We are very proud to be sponsoring the iDate event in Los Angeles at the end of June, and have just got back from the Online Dating Summit gathering, buzzing with ideas and motivation to make your sites and our platform even better than before. more…

May 31, 2012

Google Penguin algorithm

The new algorithm called Google Penguin was announced on 24.04.2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, as well as others. more…

May 30, 2012

Meet Dating Factory and World Dating Partners team in LA in June

Dating Factory is sponsoring iDate show in LA on the 20th to 23rd of June, and we would love to take this opportunity to invite you all to meet our team. Our CEO Tanya Fathers will also be available to anyone who wants to discuss our cooperation on a one-to-one basis.
more…

May 10, 2012

May brings mobile to Dating Factory partners and end users

Welcome to the exciting month of May that brings us (normally) sun, many public holidays and something you have waited for so long… Yes, it is the mobile version for your Dating Factory web-sites!

The first May newsletter will be fully dedicated to the mobile theme and what we have prepared and rolled out for you and your members today. more…

Apr 28, 2012

Simple registration form, new macros and more – Dating Factory development extras

We have changed the tradition and have decided to send you two newsletters instead of one this month. What does it mean? It means that there are so many exciting things going on with the Dating Factory platform that they simply do not fit into one monthly release.

more…

Apr 13, 2012

New markets launch and World Dating Partners acquisition – March Dating Factory highlights

Spring is the busiest time of the year – you are trying to clean up your marketing campaigns, analyze the performance of the dating sites and optimize them for better performance. The Easter week has been a relatively quiet period, but make sure you are prepared for the after-Easter traffic spike – it is starting to kick in now! more…

Apr 11, 2012

Caerus AG, the owner of Dating Factory, acquires World Dating Partners

This acquisition consolidates Caerus as a leading provider of white or private label dating sites in the international market.

more…

Apr 09, 2012

Dating Factory’s success at Phoenix forum

Dating Factory would l like to thank the organizers of the Phoenix Forum for a fun and productive event. Thanks also to those of you who met with members of our US-based team in Phoenix, we enjoyed meeting you in person.

If you missed the show, the Phoenix Forum took place last week in Tempe, Arizona, with approximately 1000 attendees from all over the world meeting to talk business under beautiful clear blue skies. The weather was phenomenal, and our hosts did a fantastic job organizing the event. more…

Mar 27, 2012

Dating Factory has hired Richard Buss as a partner manager for the U.S. market

Dating Factory has hired former Playboy general manager Richard Buss to fill the position of U.S. Partners Manager for the company’s USA Division. Buss, better known in the industry as Rochard, will assist American affiliates and entrepreneurs in implementing and marketing Dating Factory’s white label dating platform. more…

Mar 26, 2012

Dating Factory to sponsor The Phoenix Forum

Dating Factory is pleased to announce that we are sponsoring the upcoming Phoenix Forum show at the Tempe Mission Palms. The show starts on March 29th, and representatives from the new USA division of Dating Factory will be on hand throughout the event.
more…

Mar 20, 2012

DATING FACTORY LAUNCHES US OPERATIONS, HIRES MO AGUIARI TO HELM

ATLANTA, GA (March 14, 2012) — Dating Factory is already Europe’s premiere supplier of white label dating sites, and now the successful dating services company has a new permanent presence in the world’s largest market, the United States. Dating Factory has hired Moreno “MO” Aguiari and tasked him with building the company’s business in the US market. more…

Mar 13, 2012

Add your dating sites to Google Webmaster tools

I doubt that anyone can have too much information about their dating sites’ performance. We at Dating Factory are working to give you all the reports and information possible, but it is also worth using third party tracking facilities for better SEO experience.

Do you want to see how search engine bots see your dating site? Do you want to know what errors they encounter in your site maps or robots.txt files? If the answer is yes you need to start using the specialist SEO software that will allow you analyze your dating site and advise about the opportunities you maybe missing out. more…

Mar 01, 2012

Spring is coming: meet us in sunny Barcelona this week

The sunnier and warmer it becomes in Europe the closer the Barcelona summits gets. We are setting off to sunny and hopefully warm Spanish coast today, and will be happy to meet up with those of you who are attending.

Don’t miss the Dating Factory Opening Party in Barcelona – we look forward to seeing you at Shoko on March, 2 at 10 p.m until whenever, it promises to be a great party! more…

Feb 21, 2012

Don’t miss Dating Factory’s new templates

The design trends for cars change every year, for clothes – every season, and for the web – every month. To make sure Dating Factory partners and sites are up-to-date with modern web design trends, we are releasing new designs for the most popular niches on a weekly basis.

Would you like to freshen up your dating site’s design and give your conversion rates a real boost? In this blog post I have created a list of the new templates we already released in 2012, so you could use them for your landing page tests or creating new campaigns. more…

Feb 16, 2012

The power of cross-selling

Cross-selling can be a powerful tool if it’s done correctly. By advertising the two separate but relevant sites, you can make the most of your traffic. Traffic from the site A can visit site B and vice versa.

Here are some tips for cross-selling: more…

Feb 09, 2012

The success of online relationships

People either love or hate online dating. Some say you can’t find true love and some say I never would have reached this point without the internet. We had a look at are UK members to what makes a couple click for the first time and then what made them stick.
more…

Feb 03, 2012

February Focus: New payment solutions and reports on the Dating Factory platform

January has been absolutely the best month in terms new registrations and revenues, and the number of partners who joined our platform. Thank you for making it happen – we wouldn’t have achieved this without you!
more…

Feb 01, 2012

Miami iDate event – what was special for Dating Factory this year

The long flight from Miami with lovely Virgin team gave me the rare opportunity of having time to create a summary for this Miami event.

I asked myself a question – what seemed different this year? more…

Jan 26, 2012

International Awareness Days and other celebrations

Having mentioned the traffic spike around Valentine’s Day, I thought it would be a good time to let you know that it’s worth taking advantage of international awareness days too. I’ve created a calendar with awareness days that apply all over the world. It’s not an exhaustive list, but it gives a few that might be relevant to the dating scene and some to particular niches. more…

Jan 24, 2012

Traffic forecast

Last year we saw registrations soar in February and this year we predict they will rocket once again. According to our traffic forecast, registrations should increase by 117% from December 2011. Take advantage of this – it’s the peak of the year, so make sure your marketing is at its best to maximise your revenue. more…

A collection of Dating Factory News