As a part of the ongoing internationalization, Dating Factory has acquired German White Label Dating Provider, Cross Dating.

PRESS RELEASE, London, UK (Nov 26, 2012) – Dating Factory, Private Label Dating provider, and its German counterpart, Cross Dating, today announced that they have entered into a merger agreement under which Dating Factory would acquire, as a part of their ongoing internationalization and expansion. The financial terms of the deal were not disclosed.
Lutz Obermann, Founder of Cross Dating, commented: “This merger creates tremendous opportunities to build on the successes that each company has achieved individually. Dating Factory is the definite leader in the White Label Dating market, and the combination of Dating Factory’s advanced technology and our local expertise in the DACH market creates a unique White Label Dating Service. This merger will provide our existing partners with access to innovative new technology, as well as multi-million global database.
Tanya Fathers, CEO of Dating Factory, commented: “This acquisition continues our strategy of international expansion and is a great opportunity for us to increase our footprint in the German-speaking markets. Cross Dating’s long experience and excellent performance convinced us that they are the perfect match. We look forward to welcoming their partners to our network, and our team is ready to answer any questions they might have.”
By merging the platforms, all existing Cross Dating partner’s sites will be integrated into Dating Factory system by the end of the first quarter of 2013. New registrations are now available only on Dating Factory platform. Both co-founders Lutz Obermann and Marcel Knass will remain with the company as Country Manager DACH and Product Manager, respectively.
Dating Factory was established in 2009 and is an international white label dating platform with over 12,000 partners worldwide. operates in 18 languages, and supports 42 niches.
Founded by business incubator Direct2Solutions GmbH, Cross Dating emerged as Germany’s leading White Label Dating solutions provider. Since the launch of the brand in 2011, Cross Dating´s SaaS (Software-as-a-Service) solution has attracted more than 1,400 partners in the DACH market