The World Wide Web is amazing because it offers such diversity. Online Marketing can be challenging at the best of times because it can be difficult to promote to a specific target audience through a source that reaches out to millions of different target markets. The world of online adult advertising has faced a lot of stick over the past few years in regard to unethical advertising practices and the web makes it a little more difficult. Backlinks (outreach) can be a great source to obtain adult traffic to your dating website, while practicing good and white hat advertising ethics.
What Are Backlinks?
Backlinks are vital for SEO (Search Engine Optimisation) as they give your website credibility and link your website to other like minded dating or adult sites. Backlinks can be a great and legitimate way to get adult traffic because you are using other websites as a source to attract your website. Basically, backlinks are a link to your website, from another website.
And with the right online strategies, can be a great link between yourself and another website, and therefore gives you the best access to the target market you are looking for. Not only do backlinks help connect you to another website, but more importantly, they also help you with Google rankings by showing that you’re dating website is both credible and useful.
How to Get Adult Backlinks
Getting adult backlinks is not always an easy as obtaining non adult backlinks, but when you do manage to create good quality backlinks, they can work heavily in your favour. If you are looking to get adult traffic to your website, you want to do a little research to see if there are other websites that you have something in common with.
Be the Best White Label Dating Site
Obviously, you aren’t going to get good results from connecting with one of your competitors – for example with private label dating there are a few international dating template suppliers and linking to them would be not constructive or wise, but you could benefit from connecting with a business that is similar to yours. For example, if you run a dating site that is strictly for adults, you could get the most adult traffic from connecting with an adult or fetish clothing site. Though you two are in the same industry in the eyes of Google, you are not competing over your traffic.
Once you find a site, you may be able to make a deal with some of these companies that if they put a backlink to your site on their site, you will put a backlink to theirs on your site. This is a great business venture, because you are two companies in separate markets trying to reach the same target market – adult.
Using Online Dating Blogs
Blogs are a great source to help create backlinks that can help you obtain the type of traffic you want to your site. Blogs use a lot of keywords, both primary and more relevant – secondary to help get noticed through Google. If you want more mature or adult traffic to your website, the content of your blog is going to be vital for searching for your correct target audience. You want to keep the content somewhat related to your site, so you are drawing in traffic that would be only interested in your business or platform. You can create links from your blog to your website, which can be the most efficient back linking source there is – especially for adult based products and content.
What Are The Benefits Of Using Backlinks?
There are so many benefits to using backlinks to obtain adult traffic to your private and white label dating websites.
* Backlinks will be great for your website’s Google rankings.
* If you have a strong blog you will get strong, industry specific backlinks.
* Google will check out your back links and increase your websites visibility because the backlinks show that your content is both strong and valuable to its customers.
* Since your website will be higher in visibility along with your blog, you will pull in more members by using the right keywords and the right content in a combination of backlinks. As simple as that.
A Word of Caution about Adult Outreach
You want to always be careful when using backlinks because they can sometimes cause more damage than good. You want to make sure your backlinks are working at all times. If Google determines that you have a lot of faulty backlinks, it may lead to you being given a Google Penalty and you will see a considerable drop in your Google rankings.
Check for Dead and Faulty Backlinks
If you are going to update your website, you want to make sure you are not leaving behind any dead links. If you buy a domain from someone else, you want to make sure there aren’t any dead links lingering out there. And if you want to see results from backlinks, you need to make sure that all of them are working to avoid any problems.