The first event of 2014 in Las Vegas has now come to an end and we are bringing you a brief summary of that event.

The first event of 2014 in Las Vegas has now come to an end and we are bringing you a brief summary of that event.
DatingFactory is primarily a technology company and a mainstream brand, however, we are also held in very high regard by the adult webmasters. During the first Vegas event, the company was nominated for awards in a few categories including “Best Dating Company” and “Best Account Manager”. But, more importantly, it is always a particularly proud moment to see one of our partners recognised for their successes. And that is exactly what we witnessed at the GFY Awards. Patrick “The Hun”, one of our top affiliates, was inducted into the GFY Hall of Fame in recognition of his contribution to the industry.
But, it didn’t stop there. He then went on to provide one of the highlights of the show by bringing his band, “Ironic Maiden” on stage to deliver a performance of epic, floor shaking, window shattering rock, followed by a jam session with all webmasters still capable of wielding an instrument.
Patrick’s dating website on the DatingFactory platform is in beta test version right now and will be open for promotion to all our affiliates in Early February.

Showtime continues across Vegas…
2014 kicks off in Las Vegas with three important industry events in a row and Dating Factory is proudly sponsoring all of them while you are reading this newsletter, showing our continued support of the overall industry and fulfilling our promise to give our partners an opportunity to meet up with us!
We have a massive presence in terms of sponsorship, advertising and our team on the show floor, networking with the audience.
Affiliate Summit WestThis show was launched in 2003. It’s still the premier affiliate marketing conference and we have a booth there to welcome all the affiliates interested in our private label solution.


InternextThis show is been around since 2001 always providing good opportunities to interact with the adult industry leaders.
We had our table at the Meet Market to network with attendees –


iDateSince 2004 iDate has been the largest event in the dating industry, and it still is. This is why we are proudly sponsoring with a massive presence at this important event. We have a booth where we can sit down with people interested in the dating business and forge long and profitable business relationships. Event –

The Undateables
We also worked in conjunction with a UK TV production company this month for the hugely popular channel 4 TV show, The Undateables. Our strong position in the niche dating market makes us an ideal platform for a show like that to identify and facilitate the dating needs of daters who require a specific type of online dating environment. Remember to catch the show.

What’s new for you –
The latest news for partners:

Cooperating in even more ways
Now you can become more than just a partner. Join the team by applying for one of our open vacancies –

Dedicated support team
In order to provide the best partner support experience you might get in the industry we have added more telephone lines for our top countries – USA, UK, France, Italy, Sweden, Germany. We are always happy to help!

Niche Focus: What’s Hot?
If you are looking to tap into the fast-growing niche dating sector but aren’t sure which niches have the greatest potential, then we are going to focus on a couple that are particularly hot in the UK right now.
Senior Dating
The online population of the 50+ demographic is growing at an incredible rate. Fuelled partly by rapid adoption of social media within this group, but also by ownership of devices that are more intuitive and user friendly. This is a niche worth adding to your portfolio, while there is still room in the marketplace – and there most definitely is.
Interest in dating sites catering to the uniformed services has grown at an incredible rate and is definitely one worth considering.

The lifestyle of those who work in the police, fire service, army, hospitals to name but a few, can make it very difficult for them to meet people – particularly people who understand their lifestyle. And of course, such professions can be very attractive to others as they are often considered as heroic and caring individuals. See the search trends below for uniform dating related search through google.

What’s new for them –
The latest news for those looking for special someone:

We are constantly striving to provide the very best experience for members and as such our platform is working its way through an impressive roadmap of improvements, some of which are very obvious to members, whilst others are not so visible, but will contribute towards a more enjoyable user experience. And more recently, we have worked on some of those less visible improvements as well as more medium to long term updates.
Generally speaking, members across all sites got into the holiday spirit and activity was at a peak with those looking to wish each other a Happy New Year, made full use of all the site features that allow them to do so.

This New Year rocked
Straight after the Christmas offer, members were given another opportunity to join at a promotional price. More lucrative discounts were offered from December 29 till January 1, with a respectable uptake.

More updated templates…

Our creative user interface team have been busy adding a new selection of templates, giving our partners more choice when launching new sites.
It’s always good to keep the template portfolio fresh and we will continue to do so as this helps you with building your portfolio with as much differentiation as possible.


Jan 16, 2014