Nowadays there is no doubt that paid advertising is the most effective way to attract your target audience. Facebook is far ahead of the game in targeting ads based upon the unique interests of your visitors. Keep in mind that before creating an ad, you need to think about how much you can afford to spend. With millions of Facebook users, it is easy to expend the whole budget within first three days. In order to avoid this unpleasant experience, limit the budget by day and continue to check your campaigns daily to stop or to pause those that look too expensive for your budget.

Another key point is setting up a business page or adjusting your personal one for business purposes. Make sure your Facebook page relates to your brand and that it is listed in a proper category. Your visitors will not search for you, it is you who should be “easy to find”. Facebook gives you two options for ads – to link the ad to your Facebook page or to your web-site directly. Try both options to see what works best for you. Whichever method you select, it is possible to target it to be viewed by Facebook users based upon their age, gender, education, interests, etc. As you narrow your choices, Facebook will inform you about how many people will likely view your ad.

Pet Lovers – A new niche market at Dating Factory

Facebook ads work extremely well for dating niche markets. Dating niche sites join people together long before members find each other on web pages. The Dating Factory team is happy to present a new niche market created so that singles who are passionate about their pets can confidently look for love and friendship with others who share a love for animals. Make sure you take advantage and create a site on this new niche market.

Marketing Blog: Optimising WordPress blog posts

What separates a successful affiliate from the rest? The successful affiliate is a regular reader of our marketing blog, where Steven Bolton continues to share his experience and knowledge as well as efficient tools for profitable business. Start reading and post your questions, they will be answered!

“The lifeblood of any blog is content and the posts that you create,” says Steven. His current topic of discussion explains how to optimise your WordPress posts and content for SEO.

There are a number of factors that influence and impact how your individual posts will be ranked by search engines. Steven will be focusing on Google as the reference search engine. The same principles should broadly apply to other search engines. Read more…

With all the best,
Dating Factory team
PS winter is over