The winter has just reached our offices, and here there is so much going on that this will probably be the longest ever newsletter in Dating Factory’s history.

We’ve been very busy in November improving user experience based on our customer relations team research. We have also added some exciting features into the partner administration area that will allow you to earn more without increasing your traffic.

Don’t miss the latest article on our Marketing blog – we will now be updating it weekly to make sure we share all our secrets and ideas with you:

Read on to find out about some new magic tools in the admin area and some changes to end user’s experience with the November release.

But first of all we will share some achievements with you – thank you for helping us make it happen!

2012 Awards nominations: iDate, XBIZ

2012 Awards nominations: iDate, XBIZAt the beginning of the year 2012 Dating Factory will participate in two award ceremonies – iDate Awards that will take place in Miami on January, 24 2012 and XBIZ Awards taking place in Los Angeles on January, 10 2012.

We were shortlisted as nominees for the iDate Award as the Best Dating Software provider and of course if you think we deserve to win please cast your votes here:

Dating Factory team is really excited about the second nomination as XBIZ announces the finalist nominees for adult entertainment’s biggest industry awards show, the 10th annual XBIZ Awards:

We are nominated as Dating Affiliate Program of the Year and here is the full list of the nominees:

AdultFriendFinder, Alcuda, CitySexCash (CECash), DatingFactory, DatingGold, Fling, LoadedCash, PussyCash, SexSearch, Swurve

Thanks you for your hard work – we wouldn’t have achieved this in two years without you!

New templates released for general markets

We have not updated the templates for major niche markets for a while as we were busy with launching some more specific niches on the platform. This November we decided to treat you to some fresh looking designs from our creative team, so here you go!


New dating templates


New adult templates


New casual templates

Why wait? It’s time to create some new sites on general niches using the new templates and freshen up your marketing campaigns.

VIP subscription and add-ons

Now here come the details on enhanced user experience. For member convenience we have introduced the second subscription model in addition to the existing Gold that is called VIP membership.

What is the benefit of being a VIP member? In addition to the standard Gold membership features VIP members will be automatically getting the Featured profile and Unlimited talk add-ons. The first one speaks for itself and gives its owner the total visibility on the site, whereas the second one allows communicating with all the site users regardless of their membership type.

VIP member

Of course Gold members will be able to benefit from both add-ons and buy them separately from the subscription. But needless to say that buying the all-in-one VIP package will save your customers their hard-earned money. Read more about this in our Company insider blog!

Brazilian customers paying via local payment methods

Brazilian market keeps growing on Dating Factory platform so we added a more localized payment solution to make sure we are able to bill Brazilian customers and provide them with all the services that Dating Factory platform has to offer.

We have teamed up with AllPago to address the Brazilian market needs. Allpago offers over 150 different payment methods worldwide, however, e-commerce in Brazil focuses on local credit card payments, boleto bancário and direct debit.

Brazilian customers paying via local payment methods

We will be looking at the processing statistics and will keep you updated on how this new payment provider affects Brazilian conversion rates.

Ads management is now live

We have completely re-worked internal advertising concept and are launching the new ads management interface this week. Instead of the “Internal banners” section in your sites editing interface you will have the separate page for managing your ads throughout your dating system:

Ads management

Unlike any other dating system we do share advertising revenues with the site owners. You can either choose to show our ads on your sites and get 50% of the advertising revenue or rotate your own ads with ours 50% of the time. You can also choose not to have any ads on your sites if you think they harm user experience and don’t work for your niche.

Ads management

You can edit all the sites settings at once to save time or set your ads preferences site by site – depends on how you want to structure your advertising campaigns:

Ads management

You will also see the new report type – Ads report – where you will be able to see how much revenue you generated from the adverts that we placed on your sites. Sometimes the statistics can show with up to 30 days delay – it depends on the advertiser as some networks take about a month to confirm leads and sales before they can be shown in stats.

Of course you know your market well, so if there are any products or services that sell particularly well on your sites – let us know! We will get in contact with advertisers and will try to roll the offer out network-wide for the specific target audience.

More control – delete your sites via your account

This was one of the most popular partner requests to our technical support team so we could not pass it by. We have given you even more control over your sites’ list – now you are able to delete sites you no longer need in your account yourself in the sites management interface:

Delete your sites via your account

Just click on the ‘delete’ link and the site will get deleted if there are no members on it. If your site does have member registered on it you will be taken through a dialogue and will be able to decide where to move your existing members:

Delete your sites via your account

We hope this new feature will make your life easier and saves you time while working with your marketing campaigns.

XML and RSS feeds are live in Promo tools section

And the last but not the least – we have launched new promotional tools to help you with your marketing efforts. Welcome the RSS and XML feeds that can be used externally for building APIs, search engines, promotional sites and blogs with user generated dynamic content.

XML and RSS feeds

RSS feeds are easy to use and are updated on a regular basis – choose your member criteria (don’t forget there are Advanced settings alongside with the Basic ones) and get the feed URL in literally no time!

RSS feeds

XML feeds use the same logic but are created in a different format of course. You can also set up fields for the member content – add or remove items that you want or don’t want to be shown:

XML feeds

RSS and XML feeds are still in Beta mode as we need your feedback to adjust them to your needs. So if you are using these promo tools and think that we are missing something or there is anything that needs changing – please let us know! Email me or your account manager and we will make it happen.

With all these new features for our partners and end users Dating Factory has truly become the most technologically advanced and complete private label dating platform on the market. Of course we will never stop and continue to innovate our way into the new markets and we always remember that our partners are a big part of our immense growth.

December will bring us Christmas countdown, a new ECRM system and even more brilliant admin updates including very detailed payment reports.

Don’t forget to put up Christmas decorations on your sites and remember – we are always glad to hear from you and value your feedback.

Stay in touch with us by…

…making sure you read our marketing and company news at our Blog:

…taking part in the discussion on the partner Forum:

…using your administration area tools to their full potential using our Tutorials:

…following us on Twitter:
…joining our Facebook group:
…joining our LinkedIn group:

With the best wishes,

Lisa Moskotova

Lisa Moskotova
COO, Co-founder
Dating Factory