Now that the festive season is behind us all over the world, the Dating Factory team is back to work, and the members of the network are back to their dating routine. December has turned out to be a yet another record month for Dating Factory and our partners, increasing the turnover by further 10%, and January is looking even better – we have broken the daily sales record every second day of the month! It’s been a really exciting start of the year, so let’s keep on working together for the rest of 2011 and make it the same or better than its first days.

So, what’s new about Dating Factory network this January? A new admin look and major tracking improvements kept us occupied over the Festive season. 🙂

New Year – New Look

Our New Year’s resolution is to keep on improving the platform for our partners by providing more and better features, improving usability and increasing conversions by providing more highly profitable true niches and languages. As a start we welcome you to the new look of the Dating Factory admin that was launched this week:

New Year - New Look

The important thing about it is that dealing with the reports has become much easier due to the added space:

New Year - New Look

New context HELP tools will follow shortly – stay tuned!

Further tracking improvements

We are constantly improving marketing tools for partners, and now site owners are able to not show their own tracking codes for the traffic their affiliates bring.

If your site participates in affiliate programme, and you do not want to mix your traffic with your affiliates’ traffic in your Google Analytics account for example you can stop showing your tracking codes for traffic your affiliates bring!

Just go to Sites Edit Tracking codes, and then scroll down the page:

Further tracking improvements

If you want to stop showing tracking code for your affiliates’ traffic – just uncheck the box named “Tracking code for affiliate campaign”.

If you want to exclude your own promotional campaigns from tracking – then uncheck the “Tracking code for own campaign” box.

Track leads by age and gender

Another great tracking improvement for those working with affiliate networks or paying per lead for the traffic they generate.

Now you can not only pass the {%USERNAME%} back for tracking purposes, but also assign different values to the registered members depending on the gender and age range.

Just use the following macros together with the tracking code and assign different values to the tracking code variables depending on the gender and age of the person:






If you want to use these new macros but have questions about technical issues, please contact our Support team, and we will help you with the setup!

Cougar dating niche market is now launched

As promised, we have launched Cougar dating niche market on the Casual niche this January. You can select one of the templates our designers have prepared for you or have a go at creating your own design. This is one of the best converting niches in Europe and all over the world, so we hope it will work well for our partners too!

Cougar dating

We will be launching a couple more niches this month, so look out for their release in the next newsletter.

Meet Dating Factory at iDate in Miami – January 19-21

The next iDate conference is taking place in Miami this week, from the 19th till the 21st of January. Dating Factory is a Silver sponsor of the event, and of course we will be happy to meet up with you there.

iDate 2011Just pop over to our booth and look for Mark or Nick, and feel free to raise all your concerns, give your comments and discuss your ongoing plans with us!

Thank you for reading, and…

…make sure you stay up to date with the marketing and management news at our Blog:

…take part in the discussion on the partner Forum:

…use your administration area tools to their full potential using our Tutorials:

…follow us on Twitter:
…join our Facebook group:
…join our LinkedIn group:

With the best wishes, Team