In this blog post I will list 5 SEO Tips for your Dating Website and go into more detail about how each tip can help you improve the way search engines find your website and promote your website to the right audience.
Make sure you’ve done proper keyword research. Use multiple sources such as Google Keyword Tool, Google Trends and Insights for Search. If available, use PPC broad match and Google Analytics filters to see what short & long tail key phrases people are actually searching for, and which ones are converting on your particular site.
It’s very important not to rush straight into an SEO campaign. It is quite possible to estimate keyword value before you start investing money in link building campaigns and on-site optimisation, only to realise you’ve missed out on great opportunities and have to back track.
Create unique content
Copy & paste at your peril. Duplicate content is something that gets discussed a lot within the SEO community. Commonly it’s incorrectly referred to as a “duplicate content penalty”, but it’s more accurately described as a filter, rather than a penalty. This means rather than a page or site being actively penalised, it’s just filtered out for a specific request. Whether it’s a penalty or filter, the end result is that you’ll lose out if you try and cut corners.
The logical reason for duplicate content filters is tied to Google’s goal of returning the most relevant results as quickly as possible for the searcher; meaning there is no point in showing two identical (or near enough) pages for the same search term. If the first one wasn’t helpful, it’s highly likely the duplicate won’t be either.
And aside from all that, it’s right that content is filtered out if it’s been copied & pasted. It shows that the site owner doesn’t care (enough) about their business to try and make it unique…and if they don’t really care, why should the users/members?
Creating unique content will provide you, at the very worst, more possible long-tail terms to have your site ranking for. So resist the temptation of copying and pasting (or scraping for that matter), as you won’t be doing yourself any favours for search engines, or adding value for those users you’ve fought so hard to wrestle away from the competition.
Links in Twitter are no-follow, offering little search engine benefit. But people still click them, helping build a site’s readership.
While Twitter links are nofollowed, you have the chance of getting your content in front of potential linkers. Reaching out to new(ish) platorms can get you in front of early adopters who are likely tech-savvy and interact with blogs, forums and various social media platforms. If you’ve written good unique content (see above), this powerful combination means you’re highly likely to attract links and as we all know, links are a vital step in achieving competitive rankings.
Integrate SEO and PPC campaigns
Integrate your SEO and PPC campaigns and you’ll learn which keywords work best and where.
As we all know, the value of keywords is not just how many searches you have per month, but how well the traffic they send performs and what returns those keywords give.
In our experience, you can save yourself a whole lot of time (and cash), by finding out the answers to these important questions, before spending months investing in organic rankings only to find out you made a bad decision early on. Use your PPC campaigns to inform which keywords and search terms you’re going to focus on with your SEO campaigns.
The best example I can show you of this is with one of my sites. I run a site for the over 60s, and should logically have started optimising the site immediately for “over 60 dating” among other search terms. Watching and waiting, though, it soon became clear that “over 60 dating” just doesn’t convert well for that site…disappointing and surprising, but using PPC had made sure I focused on the correct search terms when it came to my SEO and didn’t waste any money or time optimising for the wrong terms.
Check the “best before” date
Always check the publication dates of SEO Tip blog posts you find on the search engines. Reading blogs and forums is essential to staying up-to-date and researching others opinions, theories and studies on search. Especially if you’re a newcomer to the search field, it’s important to check the date of the information you’re reading – you don’t want to be out of date before you start!
As an example there’s thousands of posts about the effective use of nofollow pagerank sculpting, which is now out of date. If you’re going to be well-read on SEO, you’re going to have to be current.
Over the coming weeks, we’ll add to these SEO tips, but if you have any of your own, we’d love to hear them & publish them giving you full credit of course!! Email your tips to email@example.com