Dating Factory has a great system in place where you can quickly change your Meta tags. Everyone should take advantage of this. Keep in mind what keywords you are targeting – Instead of going after the term “senior dating” try something less popular such as “geriatric dating”.

Richard Buss


Partner Account
USA & Canada

(+1) 916 270 2122


It’s better to be in the top three for a less searched for term than it is to be on the sixth page for a more poplar search term.

Video Tutorials

I’ve put a lot of work into our video tutorials on YouTube. If you have any questions about how to do something to your site, check out our YouTube channel at If you have any items you think deserves a video, pass it over to me and I’ll try to make it happen!

Multiple Languages

Dating Factory operates in dozens of languages. We do our best to operate in other languages, but you can also create additional landing pages and write custom text in another language. This is a huge help in SEO traffic.

CTA button

Every day I get asked to look over a site to see what we can do to increase conversions. One of the biggest ways is what we termed the “call to action” button – the “register for free” button. This needs to stand out. We’ve done a good amount of a/b testing, and green CTA buttons always do better than red. These CTA buttons need to stick out more. If they don’t stick out enough, people don’t see them. Make them as easy to see as possible!

Going Places

It was great seeing some of you in New Orleans. I’ll be at the iDate show Beverly Hills later this month. If you are interested in meeting me let’s set up a time for a meeting!