Conventions, conventions, and more conventions!
January was a very busy month for me – I spent most of my time on the road at multiple conventions in Vegas, and another convention in Hollywood.

Richard Buss


Partner Account
USA & Canada

(+1) 916 270 2122


It was great seeing partners I’ve already met, and meeting new ones – seems there was a lot of you who attended the Affiliate Summit and iDate. If anyone wants to meet with me at future shows let me know and I’ll tell you if I am going – there has been some talk about Affiliate Summit West….

Text & Meta Tags

One of the most important things you can do with your site is making it yours – customizing your dating site so it looks different. Search engines can’t look at the site, but they do read the text. Text and also Meta tags are the best way to set your site apart from the rest.

AB Testing

Dating Factory does a lot of internal testing and we’ve noticed some interesting things. Having the models in the design looking at the join form seems to help, as does having a green join button or otherwise a different colored join button also helps with conversions. You can set up your own AB testing in our landing page section, and if you want to run any ideas by me please contact me.


Every day I get new people who know what they are doing but are looking for advice. If anyone is interested in talking to such people, let me know and I’ll hand out your email address so you can chat with them and offer up ideas and or advice.

Dating Network for sale

FriendsDateNetwork with 17 niche dating sites on the DatingFactory platform is currently for sale. Their hub brand site is The Friends Date Network family of brands includes,, and 14 others. For more information let me know and I can put you in touch!

Feb 3, 2014