Good SEO ranking is something that many online marketers overlook, and yet if you get it right – you’re optimising your site for the right keywords – you’re tapping into free traffic that will always convert to sales. Here are the next set of 5 tips for how you can improve your SEO rankings.

Tip # 1 – Rewrite offline press releases

Re-write offline Press Releases for an online audience and distribute through online press agencies (such as PRWeb & PRWire) for instant backlinks and authority.
If you’ve got interesting news, you should be distributing them online as well. Rewriting your press releases to contain anchor text targeted links affords you the extra benefit of the links when they are published on trusted and moderated hubs such as PRWeb.
The bonus of course, is that you can have your release syndicated to the journalists and writers within your niche, increasing the chances your release will be republished on many sites, links and all!

Tip # 2 – Optimise your internal links

Do not underestimate the power of internal linking, as it can increase the relevance of your pages and even improve usability.
Internal linking would definitely make it in my “top 3 common mistakes” on sites. It’s not uncommon to see “read more” or “click here” links, which don’t benefit search engines or users.
Having related anchor text on internal links does 2 things:
1) it helps “tag” the linked to page for search engines with that keyphrase, giving it a higher chance of ranking.
2) it makes it easier for users to scan read where links are going to send them.
To give you an example, which do you prefer to read?
Example One:
“Our company is proud to announce the release of our new disabled dating site. Click here to read more”
or Example Two:
“Our company is proud to announce the release of our new disabled dating site”
Makes sense, doesn’t it?

Tip # 3 – Use existing urls

The domain age is very important to Google, so when starting a new online business consider purchasing an existing domain rather than registering a new domain. Sedo is a great place to start your search.
Building links is a time consuming and expensive process. Waiting for domains to age and get trust, is nothing short of frustrating, as all you can do is…. Wait.
Despite there being rumours that domain trust gets “reset” when it expires or changes hands, most SEOs will admit to seeing rankings develop at much faster rates on established and linked domains when compared to freshly registered ones.
When launching a new website, if you can find a related domain (one that currently carries similar subject matter), with some links and age, you could be saving yourself both time, money, and a long wait!

Tip # 4 – Use old urls if for new content

Re-create new versions of old products/events on the same URL to inherit ranking ability. Move old content instead.
Probably takes a little explaining, so let’s use an example. I’m promoting a fictional event called “Free Dating Event 2010” which I want to rank for “free dating event”.
To achieve this I am going to be building links to the page about this year’s online dating show. If I wasn’t thinking clearly about SEO, I might do something like this:
www.mydatingwebsite.com/free-dating-event-2010
So, after weeks and weeks of hard graft, I finally rank for “free dating event”. The problem is, next year I want to do the same thing and I have to start from scratch with my new URL:
www.mydatingwebsite.com/free-dating-event-2011
Not great, but how to get around this? The best way is to put new content on your old URLs and stick the old content on new “archive URLs”.
Looking at this problem again, I would start off with something like:
www.mydatingwebsite.com/free-dating-event
and use this URL every year to promote my current free dating event. When 2011 comes, you can also run and build links to this URL, which has details of the current year. You can take the old 2009 content and put it on:
www.mydatingwebsite.com/free-dating-event-2010
Get the picture?

Tip # 5 – Collaborate and track SEO actions

Use a Google Docs spreadsheet to track and collaborate on website-level, webpage-level and off-page SEO action items.
As you can see from the growing list of tips, there is so much to do within the realm of SEO, it can get difficult to track, especially when you have different people working on different things at different times.
One way to keep track is to use a collaborative document (such as Google Docs) to centrally manage and track SEO activity. So no matter where anybody is, they should know what they’re doing, what’s been done and what’s left to do.
Missed my other SEO Tips article? This can be found here – 5 SEO Tips